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This collection, digitized in collaboration with the Michigan Daily and the Board for Student Publications, contains materials that are protected by copyright law. Access to these materials is provided for non-profit educational and research purposes. If you use an item from this collection, it is your responsibility to consider the work's copyright status and obtain any required permission.

May 12, 1936 - Image 6

Resource type:
The Michigan Daily, 1936-05-12

Disclaimer: Computer generated plain text may have errors. Read more about this.


The Michiganensian is not a large publication, for mass pro-
duction is not its aim. Being a yearbook, it must cater to a small
volume of trade. In fact, the only justification for its existence
and for the increased interest it has gained is that it has become
a pioneer, an experimenter, an innovator, a product small in
quantity but rich in material.
The Michiganensian is being published at a cost double that
for which it is being sold. Poor business, you say? --- Perhaps,
but the Michiganensian is not strictly a business proposition. It
is published solely and exclusively for those who desire the finest
quality in the line of college yearbooks. The return on our invest-
ment is the satisfaction we will receive in knowing that this desire
has been fulfilled.
Your yearbook has been developed this year with a view to
novelty, quality, and reliability. That it has succeeded in reach-
ing these aims only you can determine. It is for this reason that
we invite you to examine the 'Ensian exhibits that will soon be on

TUESDAY, MAY 12, 109

display in the campus book stores.
To you prospective owners, let us remind you that the value
of a yearbook increases with the years. In 1946it will mean even
more to you than it does today. It will communicate something
of a renewed pleasure to its owner and will recreate in him that
deep affection for an old University of which it is a true and ever-
lasting representative.


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