I PAGE SI THE MICHIGAN DAILY The Michiganensian is not a large publication, for mass pro- duction is not its aim. Being a yearbook, it must cater to a small volume of trade. In fact, the only justification for its existence and for the increased interest it has gained is that it has become a pioneer, an experimenter, an innovator, a product small in quantity but rich in material. The Michiganensian is being published at a cost double that for which it is being sold. Poor business, you say? --- Perhaps, but the Michiganensian is not strictly a business proposition. It is published solely and exclusively for those who desire the finest quality in the line of college yearbooks. The return on our invest- ment is the satisfaction we will receive in knowing that this desire has been fulfilled. Your yearbook has been developed this year with a view to novelty, quality, and reliability. That it has succeeded in reach- ing these aims only you can determine. It is for this reason that we invite you to examine the 'Ensian exhibits that will soon be on TUESDAY, MAY 12, 109 ,I r display in the campus book stores. To you prospective owners, let us remind you that the value of a yearbook increases with the years. In 1946it will mean even more to you than it does today. It will communicate something of a renewed pleasure to its owner and will recreate in him that deep affection for an old University of which it is a true and ever- lasting representative. I