IE MICHIGAN DAILY TUESDAY, JANtARY 17, 1
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)OSTERS WILL DISCUSSI
CHEERLEADERS AT MEETING
Boosters' committee composed of
m whosc numbers run from 169 to
9, inclusive, are meeting at 5 o'clock'
SLEEP ANYWHERE, BUT
EAT AT REX'S
THE. CLUB LUNCH
712 Arbor Street
Near State and Packard Streets
today in room 302 at the Union. Th(
matter of cheerleaders will be discuss
ed and action taken toward more ef-
fective rooting at the games. Due to
the fact that the meeting is called at
a late hour in the afternoon and 'will
last but a few minutes, it is urged that
all men who are members of the com-
mittee be present at 5 o'clock sharp.
Lost something? A Classified Ad in
The Daily will find it for you.-Adv
Try a Daily Want Ad. It pays.-Ad,
FRATENITYTANK EAM
SNIM AT CITY 'V TODAY
NEW RULES MARK PRELIMINART
ROUND OF SECOND ANNUAL
AQUATIC MEET
Preliminaries in the second annual
interfraternity swimming meet will be
'ieid this afternoon at 3:30 o'clock in
HowM
Hea
It is certainly
Don't abuse
ducts when
same money.
The Ann
lflllllIuII nunlitilIIg lIlIgllIouItnitli1_- the city Y. M. C. A. pool. The events
will be as follows: 40, 100, and 220-
yard free style, 60-yard back stroke,
I0-yard breast stroke, plunge for dis-
tance, fancy diving, and relay.
" - Rules, for the event, are somewhat
different than were in force last year.
W orthNo man' who has won the Varsity
swiming award may take part in any
of the events, and candidates for the
worth a little care on your part. Varsity swimming team at the present
it by using impure dairy pro- time are likewise barred from com-
you can have the best for the petition. Freshmen may take part, but
no man may swim in more than three
A events.
The rule barring Varsity monogram
winners and team members is the
same one that applies to all other in-
Phone 423 tramural contests, but was not en-
forced last year in order to increase
Home of Pure P1ilk " interest in the sport. Today, how -
ever, it will be strictly adhered to,
fllllllllh onllIullnIluln!T[11llllll[IgliouINII: and fraternities that would not other-
3
:
t
t
a
f
wise have a chance of success are con-
ceded more opportunity to come out
victorious. The three event limit rule
will also put a ban on too much indi-
vidual work and will give a better
chance to the houses with the best all
round aggregations.
The meet last year was won by Del-
ta Upsiion, with Trigon second, and
attracted a large number of entries.
The number swimming this year,
however, is expected to be even larg-1
er, and keener competition is sure tol
result.
Those qualifying in this afternoon's
events will swim in the finals at 8
o'clock Thursday night.
Arrests Made in Car Robberies
By successive arrests and identifica-
tion, an alleged gang of car thieves
operating in Ann Arbor, Monroe, Ypsi-
lanti and Detroit has been broken up
here by members of the local police
and the Michigan Central railroad de-
tective force during the past three
days. The members held by the pol-
ice here are: Alex Toast, Fred Jones,
and Oscar Young.
Railroad police came here from De-
troit last Wednesday night and ar-
rested 15 negroes implicated in the
car robberies.
Patronize our Advertisers.-Adv.
Minnesota Will Settle Question of
Supremacy with Cardinal
on Saturday
WOLVERINES WILL TAKE REST
UN IL BUCKEYE GAME FEB. 11(
Every court five in the Conference
is, at last, under way, with Wiscon-
sin's smooth sailing aggregation furn-
ishing the wake in which its rivals
are following. Minesota is hot on the
stern of the Badgers, with Illinois
close. Michigan, trailing In "sixth
place, is, nevertheless, possessed of
plenty of reserve power and may te
expected to slide past Indiana and
Chicago, at least. Iowa and North-
western are having it hot and heavy
for the dubious honor of foundering
in the turmoil of the championship
waters, with the unfortunate Purple
considerably the weaker.
Play Badgers Feb. 18
Wisconsin's 18 to 16 overtime win
againstN Michigan cannot be Taken to
COFRNECOURT SQUADS SET Off
IN RACE WITH WISCONSIN LEADING
1
"The"-
lunging Head Long On.
The Bargains in the Allen's $40,000 Realization Sale Sweeping the City!
Read and act en the lowest prices ever quoted on this kind of men's
and boy's clothing.
Men's Suits as low as
Men s O'coats as low as
Men's Shirts as low as
a
- $10,75
- $14.75
89c
Crowds are what we want - and crowds are what we are waiting on. Hundreds of items that were here
Saturday are NOT HERE TODAY and In this very sentence Is your reason for quick action for prices
like these wait for NO MAN.
We stil have ample stock left to interest a thousand men. These items are going to be past history this
time next week If the selling keeps up.X
BOYS' SUITS - Our best grade of all wool and
worsted boys' suits, with two pair of pants. Reg-
ular $15.00 values
reduced to ....................
BOYS' SUITS - One lot of boys' suits in nice pat-
terns, latest style, formerly sold
at $8.50 and $9.00, reduced to...$ "
iIIEN'S SHIRTS - Men's fne percale dress shirts;
regular $1.50 values, 89c
reduced to.... .. .......... .......8
MEN'S NECKWEA.R - Men's neckwear in regular
75c values.dt.59c
All reduced to....................
MEN'S SUITS - Very fine grades of suits and over-
coats formerly sold at $35, $38 and $40; Kup-
'penheimer and other $27.95
goo makes, all ohat .........2.5
.ENS TROUSERS - Men's fine casimeres and
worsted trousers; $5.00, $5.50 and60grdseucdt.... .$3 5
$6.00 grades reduced t....$.5 a...85
MEN'S SHIRTS - Men's fine percales and madras
shirts. Regular $2.00 values, $1.39
reduced to......... ..........7
MEN'S OVERCOATS - Men's overcoats, latest style
of Ulsterettes; $25 qualities in the latest shades
of gray and brown; $1495
reduced to ....................
GOLF HOSE - All our finest imported golf hose.
Made by McGeorge in Scotland, at a fraction
of. their cost.
MEN'S HOSE-50 dozen men's hose, black and dark
brown; fine grade. Regular 25c and ..
35c values reduced to................ iC
BOYS' SUITS - All our large assortment of two
pant, all wool boys' suits, formerly . 7.95
MEN'S TROUSERS - Men's wool custom trousers.
Nicely tailored. Regular $4 auId l$ 1 9 8
$4.50 trousers, reduced to.....a
WOOL HOSE - All our regular $1.00 quality of im-
ported wool hose. 79.
reduced to........................C
MEN'S HOSE - en's hose, Holeproof and others.
Regular 40c values, .... .27 c
reduced to.......................
MEN'S SUITS - One lot of men's suits in, worsteds
and casimeres, formerly 4214
sold at $25.00, reduced to......t.14. (JU
MEN'S NECKWEAR - All men's regular $1.00 neck-
wear in this sale..,Y..79
Reduced to...................... . .i
MEN'S SUITS -- One lot of men's suits (broken
lots) formerly sold at 20.00,$10.45
reduced to ..................;1
BOYS' MACKINAWS - Boys' all wool Mackinaws
made by Gordon Ferguson. Nationally known
for fine quality. - Regular $8.00 and $10.00 values
reduced
to ......,..... $ 6.40 and X7.90
What Our Great Twentieth
Century American Stores
and Business Methods
Mean to You
By 3L R. HAMILTON
Foruur Advertsing Manager of Wanamaker's, Phadelpha
When Seifridge, the big Chicago merchant, planned his
commercial invasion of England, the merchants of London had
one good, hearty laugh. There was evidently no limit to the
nerve of those blooming Americans.
Then, like a man who has set himself gracefully to catch a
little pop fly, and finds his baseball suddenly converted in
dynamics to the velocity and the violence of a cannonball, their
laughter froze into consternation and they were bowled over
before they were hit.
The General Manager and the Advertising Manager of the
largest London store came galloping across the water on the big-
gest, fastest greyhound to find out where they were.
On his visit to the writer, the advertising manager of this
London concern came straight to the point.
"What is it you American stores have," he asked, "that we
English stores do not have?"
"Our American stores," he was told, "have unlimited mer-
chandise, unlimited service and unlimited publicity. The only
thing in which your English stores are perfectly frank with the
public is concerning the amount of business you do. And that is
the only thing we American stores keep to ourselves. You repre-
sent the producer; we represent the consumer. You adapt your
customers to your methods ; we adapt our methods to our cus-
tomers. You command and we serve."
It may be interesting to know that Mr. Selfridge had been
in London but a very short time, when he was offered a cool mil-
lion dollars profit to "put on his hat and go home."
When you stop to consider that the American situation is
so thoroughly in the hands of the consumer (you can send your
child "with perfect safety into nearly any reputable store to do
all your buying for you), you can readily see how far our busi-
ness methods have progressed.
You read over the advertising in this paper just as you read
the other pages of news. You accept it with perfect assurance
because you know that every store Is pledged to the returnability
of all merchandise and that no store would be foolisr enough to
make statements It could not live up to.
You buy with that same assurance because you know that the
store Is not your enemy but,your personal representative and that
anything you take, you can also take back if you are not pleased.
You enjoy a thousand privileges that are utterly unknown
to the men and women of any other country in the world. And
for all of these privileges you are beholden first of all to the great
advertising and publicity plans which American business meth-
ods have built up.
If you only realized how much this advertising has meant to
you, you would no more buy an unadvertised article or from an
unadvertised store than you would revert to the schoolboy
method of trading pocketknives, "unsight 'n' unseen."
(COpyright.
mean that the Badgers are superior.
Far from it. The game was played
Fn a foreign floor with Michigan's star
forward, Miller, still handicapped by
his recent illness, and with the Car-
dinal five in the best of condition. One
thing is certain-that when Badger
and Wolverine clash on the Waterman
gymnasium floor on Feb. 18 it will be
a battle well worth witnessing.
Illinois and Ohio State staged a free-
for-all basket shooting contest at Co-
lumbus on Saturday night. The score
of 48 to 36 in favor of the Indians
would seem to indicate either loose
guarding or miraculous shooting on
the part of both teams, the chances
being that the former is the best
guess, with the showing of the Buck-
eyes against Michigan as a criterion.
Gophers Strong
Minnesota humbled Iowa in a hard
fought game, 24 to 16, thus giving the
Gophers a right to a tie for first hon-
ors with their Badger rivals. The vic-
tory of the Minnesota aggregation was
by practically the same score that
Wisconsin had previously downed the
Hawkeyes, so that when the two lead-
ers meet on Saturday night a real fight
may be looked for.
Northwestern dropped its third suc-
cessive Big Ten encounter when the
Indiana five triumphed in a' close
game, 21 to 18. The score seems to in-
dicate that Indiana and Northwestern
are, probably, the two weakest teams
in the Conference, and little or no op-
position may, therefore, be looked for
from either of them in future games.
As a result, Friday night should see
Ohio defeating Indiana In a fairly
close contest, and Chicago on the long
end of the score in the game with
Northwestern.
Wolverines Have Rest
Saturday's garhes are not easy to
dope. Wisconsin should, by early sea-
son predictions, win from the Goph-
ers. In a like manner Purdue may be
expected to win from Iowa, but the
showing of the Hawkeyes against Min-
nesota and Wisconsin has caused an
upset in advance dope. Michigan plays
no. more games until Feb. 11, when
Mather's men meet the Buckeyes in
a return game at Columbus.
Something for sale? A Classified
Ad in The Daily will find a buyer.-
Adv.
A Reliable Jeweler
CHAPMAN
113 South Mai'
TRAVEL INSURANCE !
The perils of loss or damage to
your traveling outfits and valuables
are constant and many:
Hazards of
FIRE THEFT WRECK
in or on
Hotels,Depots. Clubs, Railroads,
Steamers, Bses, Taxicabs, etc.; or
you may similarly lose belongingsat
your Country or Golf club, or Laun-
dry and many other places.
POTTER & AL LSHOUSE
601-4 FIRST NAT'L BANK BLDG.
Headquarters for
Dance and
Banq u e t
Pr ograms
De Luxe
4
If
New Lines in
N.F.'
ALLEN
Company
Paper, Leather, Wood
and Celluloid
The
Mayer- Schaurer
Company
112 South Main Street
211 SOUTH MAIN STREET
.
Hill Auditorium
Monday Eve.
January 23
OSSIP GADRILOWITSC-Conductor and Pianist
IN A BRILLIANT ALL-RUSSIAN PROGRAM, WITH
Tickets:
50c, $1.00,
$1.50 and
$2.00
The Detroit
Symphony
Orchestra,