IE MICHIGAN DAILY TUESDAY, JANtARY 17, 1 . e . "c .. ': ,{ ' T 7 . . Y } )OSTERS WILL DISCUSSI CHEERLEADERS AT MEETING Boosters' committee composed of m whosc numbers run from 169 to 9, inclusive, are meeting at 5 o'clock' SLEEP ANYWHERE, BUT EAT AT REX'S THE. CLUB LUNCH 712 Arbor Street Near State and Packard Streets today in room 302 at the Union. Th( matter of cheerleaders will be discuss ed and action taken toward more ef- fective rooting at the games. Due to the fact that the meeting is called at a late hour in the afternoon and 'will last but a few minutes, it is urged that all men who are members of the com- mittee be present at 5 o'clock sharp. Lost something? A Classified Ad in The Daily will find it for you.-Adv Try a Daily Want Ad. It pays.-Ad, FRATENITYTANK EAM SNIM AT CITY 'V TODAY NEW RULES MARK PRELIMINART ROUND OF SECOND ANNUAL AQUATIC MEET Preliminaries in the second annual interfraternity swimming meet will be 'ieid this afternoon at 3:30 o'clock in HowM Hea It is certainly Don't abuse ducts when same money. The Ann lflllllIuII nunlitilIIg lIlIgllIouItnitli1_- the city Y. M. C. A. pool. The events will be as follows: 40, 100, and 220- yard free style, 60-yard back stroke, I0-yard breast stroke, plunge for dis- tance, fancy diving, and relay. " - Rules, for the event, are somewhat different than were in force last year. W orthNo man' who has won the Varsity swiming award may take part in any of the events, and candidates for the worth a little care on your part. Varsity swimming team at the present it by using impure dairy pro- time are likewise barred from com- you can have the best for the petition. Freshmen may take part, but no man may swim in more than three A events. The rule barring Varsity monogram winners and team members is the same one that applies to all other in- Phone 423 tramural contests, but was not en- forced last year in order to increase Home of Pure P1ilk " interest in the sport. Today, how - ever, it will be strictly adhered to, fllllllllh onllIullnIluln!T[11llllll[IgliouINII: and fraternities that would not other- 3 : t t a f wise have a chance of success are con- ceded more opportunity to come out victorious. The three event limit rule will also put a ban on too much indi- vidual work and will give a better chance to the houses with the best all round aggregations. The meet last year was won by Del- ta Upsiion, with Trigon second, and attracted a large number of entries. The number swimming this year, however, is expected to be even larg-1 er, and keener competition is sure tol result. Those qualifying in this afternoon's events will swim in the finals at 8 o'clock Thursday night. Arrests Made in Car Robberies By successive arrests and identifica- tion, an alleged gang of car thieves operating in Ann Arbor, Monroe, Ypsi- lanti and Detroit has been broken up here by members of the local police and the Michigan Central railroad de- tective force during the past three days. The members held by the pol- ice here are: Alex Toast, Fred Jones, and Oscar Young. Railroad police came here from De- troit last Wednesday night and ar- rested 15 negroes implicated in the car robberies. Patronize our Advertisers.-Adv. Minnesota Will Settle Question of Supremacy with Cardinal on Saturday WOLVERINES WILL TAKE REST UN IL BUCKEYE GAME FEB. 11( Every court five in the Conference is, at last, under way, with Wiscon- sin's smooth sailing aggregation furn- ishing the wake in which its rivals are following. Minesota is hot on the stern of the Badgers, with Illinois close. Michigan, trailing In "sixth place, is, nevertheless, possessed of plenty of reserve power and may te expected to slide past Indiana and Chicago, at least. Iowa and North- western are having it hot and heavy for the dubious honor of foundering in the turmoil of the championship waters, with the unfortunate Purple considerably the weaker. Play Badgers Feb. 18 Wisconsin's 18 to 16 overtime win againstN Michigan cannot be Taken to COFRNECOURT SQUADS SET Off IN RACE WITH WISCONSIN LEADING 1 "The"- lunging Head Long On. The Bargains in the Allen's $40,000 Realization Sale Sweeping the City! Read and act en the lowest prices ever quoted on this kind of men's and boy's clothing. Men's Suits as low as Men s O'coats as low as Men's Shirts as low as a - $10,75 - $14.75 89c Crowds are what we want - and crowds are what we are waiting on. Hundreds of items that were here Saturday are NOT HERE TODAY and In this very sentence Is your reason for quick action for prices like these wait for NO MAN. We stil have ample stock left to interest a thousand men. These items are going to be past history this time next week If the selling keeps up.X BOYS' SUITS - Our best grade of all wool and worsted boys' suits, with two pair of pants. Reg- ular $15.00 values reduced to .................... BOYS' SUITS - One lot of boys' suits in nice pat- terns, latest style, formerly sold at $8.50 and $9.00, reduced to...$ " iIIEN'S SHIRTS - Men's fne percale dress shirts; regular $1.50 values, 89c reduced to.... .. .......... .......8 MEN'S NECKWEA.R - Men's neckwear in regular 75c values.dt.59c All reduced to.................... MEN'S SUITS - Very fine grades of suits and over- coats formerly sold at $35, $38 and $40; Kup- 'penheimer and other $27.95 goo makes, all ohat .........2.5 .ENS TROUSERS - Men's fine casimeres and worsted trousers; $5.00, $5.50 and60grdseucdt.... .$3 5 $6.00 grades reduced t....$.5 a...85 MEN'S SHIRTS - Men's fine percales and madras shirts. Regular $2.00 values, $1.39 reduced to......... ..........7 MEN'S OVERCOATS - Men's overcoats, latest style of Ulsterettes; $25 qualities in the latest shades of gray and brown; $1495 reduced to .................... GOLF HOSE - All our finest imported golf hose. Made by McGeorge in Scotland, at a fraction of. their cost. MEN'S HOSE-50 dozen men's hose, black and dark brown; fine grade. Regular 25c and .. 35c values reduced to................ iC BOYS' SUITS - All our large assortment of two pant, all wool boys' suits, formerly . 7.95 MEN'S TROUSERS - Men's wool custom trousers. Nicely tailored. Regular $4 auId l$ 1 9 8 $4.50 trousers, reduced to.....a WOOL HOSE - All our regular $1.00 quality of im- ported wool hose. 79. reduced to........................C MEN'S HOSE - en's hose, Holeproof and others. Regular 40c values, .... .27 c reduced to....................... MEN'S SUITS - One lot of men's suits in, worsteds and casimeres, formerly 4214 sold at $25.00, reduced to......t.14. (JU MEN'S NECKWEAR - All men's regular $1.00 neck- wear in this sale..,Y..79 Reduced to...................... . .i MEN'S SUITS -- One lot of men's suits (broken lots) formerly sold at 20.00,$10.45 reduced to ..................;1 BOYS' MACKINAWS - Boys' all wool Mackinaws made by Gordon Ferguson. Nationally known for fine quality. - Regular $8.00 and $10.00 values reduced to ......,..... $ 6.40 and X7.90 What Our Great Twentieth Century American Stores and Business Methods Mean to You By 3L R. HAMILTON Foruur Advertsing Manager of Wanamaker's, Phadelpha When Seifridge, the big Chicago merchant, planned his commercial invasion of England, the merchants of London had one good, hearty laugh. There was evidently no limit to the nerve of those blooming Americans. Then, like a man who has set himself gracefully to catch a little pop fly, and finds his baseball suddenly converted in dynamics to the velocity and the violence of a cannonball, their laughter froze into consternation and they were bowled over before they were hit. The General Manager and the Advertising Manager of the largest London store came galloping across the water on the big- gest, fastest greyhound to find out where they were. On his visit to the writer, the advertising manager of this London concern came straight to the point. "What is it you American stores have," he asked, "that we English stores do not have?" "Our American stores," he was told, "have unlimited mer- chandise, unlimited service and unlimited publicity. The only thing in which your English stores are perfectly frank with the public is concerning the amount of business you do. And that is the only thing we American stores keep to ourselves. You repre- sent the producer; we represent the consumer. You adapt your customers to your methods ; we adapt our methods to our cus- tomers. You command and we serve." It may be interesting to know that Mr. Selfridge had been in London but a very short time, when he was offered a cool mil- lion dollars profit to "put on his hat and go home." When you stop to consider that the American situation is so thoroughly in the hands of the consumer (you can send your child "with perfect safety into nearly any reputable store to do all your buying for you), you can readily see how far our busi- ness methods have progressed. You read over the advertising in this paper just as you read the other pages of news. You accept it with perfect assurance because you know that every store Is pledged to the returnability of all merchandise and that no store would be foolisr enough to make statements It could not live up to. You buy with that same assurance because you know that the store Is not your enemy but,your personal representative and that anything you take, you can also take back if you are not pleased. You enjoy a thousand privileges that are utterly unknown to the men and women of any other country in the world. And for all of these privileges you are beholden first of all to the great advertising and publicity plans which American business meth- ods have built up. If you only realized how much this advertising has meant to you, you would no more buy an unadvertised article or from an unadvertised store than you would revert to the schoolboy method of trading pocketknives, "unsight 'n' unseen." (COpyright. mean that the Badgers are superior. Far from it. The game was played Fn a foreign floor with Michigan's star forward, Miller, still handicapped by his recent illness, and with the Car- dinal five in the best of condition. One thing is certain-that when Badger and Wolverine clash on the Waterman gymnasium floor on Feb. 18 it will be a battle well worth witnessing. Illinois and Ohio State staged a free- for-all basket shooting contest at Co- lumbus on Saturday night. The score of 48 to 36 in favor of the Indians would seem to indicate either loose guarding or miraculous shooting on the part of both teams, the chances being that the former is the best guess, with the showing of the Buck- eyes against Michigan as a criterion. Gophers Strong Minnesota humbled Iowa in a hard fought game, 24 to 16, thus giving the Gophers a right to a tie for first hon- ors with their Badger rivals. The vic- tory of the Minnesota aggregation was by practically the same score that Wisconsin had previously downed the Hawkeyes, so that when the two lead- ers meet on Saturday night a real fight may be looked for. Northwestern dropped its third suc- cessive Big Ten encounter when the Indiana five triumphed in a' close game, 21 to 18. The score seems to in- dicate that Indiana and Northwestern are, probably, the two weakest teams in the Conference, and little or no op- position may, therefore, be looked for from either of them in future games. As a result, Friday night should see Ohio defeating Indiana In a fairly close contest, and Chicago on the long end of the score in the game with Northwestern. Wolverines Have Rest Saturday's garhes are not easy to dope. Wisconsin should, by early sea- son predictions, win from the Goph- ers. In a like manner Purdue may be expected to win from Iowa, but the showing of the Hawkeyes against Min- nesota and Wisconsin has caused an upset in advance dope. Michigan plays no. more games until Feb. 11, when Mather's men meet the Buckeyes in a return game at Columbus. Something for sale? A Classified Ad in The Daily will find a buyer.- Adv. A Reliable Jeweler CHAPMAN 113 South Mai' TRAVEL INSURANCE ! The perils of loss or damage to your traveling outfits and valuables are constant and many: Hazards of FIRE THEFT WRECK in or on Hotels,Depots. Clubs, Railroads, Steamers, Bses, Taxicabs, etc.; or you may similarly lose belongingsat your Country or Golf club, or Laun- dry and many other places. POTTER & AL LSHOUSE 601-4 FIRST NAT'L BANK BLDG. Headquarters for Dance and Banq u e t Pr ograms De Luxe 4 If New Lines in N.F.' ALLEN Company Paper, Leather, Wood and Celluloid The Mayer- Schaurer Company 112 South Main Street 211 SOUTH MAIN STREET . Hill Auditorium Monday Eve. January 23 OSSIP GADRILOWITSC-Conductor and Pianist IN A BRILLIANT ALL-RUSSIAN PROGRAM, WITH Tickets: 50c, $1.00, $1.50 and $2.00 The Detroit Symphony Orchestra,