2- The Michigan Daily - Monday, August 3, 1998
LAND
Continued from Page 1.
Kosteva said therQ are not specific plans for the prop-
erty, adding that the athletic department anticipates
future spatial needs.
Kosteva said once a public entity acquires property,
there is no longer property tax paid.
"City officials continue to express a concern when
the University takes this kind of action," Kosteva said.
But Kosteva added that "the University is trying to be
as sensitive as possible to this issue."
For example, he said officials are undergoing a
review of University land holding and evaluating which
ones can be returned to private owners. At the recent
regents meeting, the board approved the sale of two sin-
gle-family houses to private owners, and Kosteva
described the transaction as market value returning to
property tax rolls.
Ann Arbor Assessor Durk Ashley said the University
occupies 1,627 acres of property in the city.
"Ten percent of the city is U of M property," Ashley
said.
Ashley estimated the tax value of the land located at
126 E. Hoover at $56,800, 118 Hoover at $40,977 and
the vacant three acres at $288,325.
University Associate Vice President and Treasurer
Norman Herbert said the University has been interested
in the land for at least three years. Herbert described the
purchase as "a very strategic opportunity." He added
that plans for the property are under study. Herbert said
the area is in convenient property adjacent to the stadi-
um and to athletic operations.
Last May, the University purchased three plots of
land with houses on them, which are now used for park-
ing.
Davis said the University allowed people to place
bids on the houses to have them moved from the sites.
One house located on Maiden Ln. was relocated to
Pontiac Trail.
She added that there was not enough public notifica-
tion to relocate the other two houses in time.
A trend at the University is to expand at the edge of
campus, which is mostly the older part of the city,
Hanna-Davies said.
"Our historic property represents the charm of the
city," Hanna-Davies said. "However, I appreciate the
University is putting property back in tax rolls."
Davis said old houses in the city can be moved to
another part of Ann Arbor for affordable housing if non-
profit organizations can receive the tax credit in time to
move the houses.
"I am hoping and trusting the University will do what
they did so well on Wall St. and Maiden Ln. - to put
the property up for bid with a long enough timeline to
enable someone to relocate the house," she said.
ADS
Continued from Page 1
quarter of all traffic deaths, despite rep-
resenting only 16 percent of the state's
motoring public.
"They don't buckle up consistently,"
said Betty Mercer, MOHSP division
director.
In another study, the University of
Michigan Transportation Institute
found that only 66 percent of young
male motorists wear safety belts.
"Young men, as a group, are inde-
pendent, strong-willed, emerging
adults," Mercer said. "They engage in
a series of risky behaviors.
Disobeying the speed limit and failing
to buckle up are just two of many."
Coincidentally, men in the 16-25-
year-old age group have notoriously
been the hardest group to reach.
"No one has really been successful in
reaching this group," said Bill Ludwig,
Vice Chairman and Chief Creative
Officer of Campbell-Ewald. "They real-
ly don't respond positively to any author-
itative message. Anything threatening ...
(or) any traditional advertising only tums
them off."
Campbell-Ewald decided to take a
new approach, taking away any hint of
authoritative pressures.
"It's almost anti-advertising," Ludwig
said.
Both OHSP and Campbell-Ewald
know that reactions to the new ads will
be mixed. They said they expect a lot of
negative criticism, especially from older
members of the community.
REGENT
Continued from Page 1
Knight, police have said.
Police had obtained a warrant to
search Varner's house Wednesday
because two guns registered to her
matched the type of weapon used to
shoot Knight in the head six times. They
have not located either handgun and said
On the other hand, Campbel
Ewald wanted to make sure that i
offensiveness did not do more da
age than good.
"We took it to AAA, the Closed He
Injury Association the EMT associ
tion, and other state of Michigan healt
and traffic officials, all of which unan
mously strongly endorsed this ca
paign," Ludwig said.
As for the actual 16-25-year-olds t
whom the advertisements are directe
reactions were mixed.
According to Graham, an evening <
air radio announcer for 105.1 the edg
the new ads come as a refreshing chang
"I think these messages deliver
strong message without the use of th
imagery or the jingles or stuff that woul
turn off a typical 16-25-year-old," h
said. Graham, himself, is a member
the target group.
Other members of the target ad
ence reacted differently. LSA seni
Stacy Tong, upon seeing the advertis
ments, expressed her concern or
"shock advertising" and its effectiv
ness.
"These ads are entertaining, but
don't think they'll make these driver
buckle up," Tong said. "It seems lik
they're spending a lot of money o
something that they can't reall
change."
The advertisements will appear al
over Michigan on billboards and post
within the next few months. In additi
a series of spots will be played on radi
stations commonly listened to by 16-25
year-olds.
they still don't know who shot Knight.
Neither woman has yet been named ai
a suspect, but police have said they want
ed to question them. Knight's attome3
said his client acted nervously before hil
death as the two met just hours earlier t
prepare for a custody hearing.
"I can tell you that his fears w
well-founded, obviously, because hi
was killed,"' Cavellier said.
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