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March 07, 2012 - Image 3

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The Michigan Daily, 2012-03-07

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The Michigan Daily - michigandaily.com

Wednesday, March 7, 2012 - 3A

The Michigan Daily - michigandailycom Wednesday, March 7, 2012 - 3A

NEWS BRIEFS
LANSING
Unions work to
protect collective
bargaining rights
A labor union coalition offi-
cially launched a broad campaign
yesterday that it says is aimed at
protecting collective bargain-
ing rights, including an attempt
to pre-empt a possible "right-to-
work" movement by Michigan
Republicans. '
Unions want to present the
proposed constitutional amend-
ment to voters in November. To
do that, supporters would have to
collect at least 322,609 valid voter
signatures.
The unions' "Protect Our Jobs"
campaign was launched less than
a week after United Auto Work-
ers President Bob King said a
Michigan coalition had agreed
to mount a petition drive aimed
at preventing lawmakers from
adopting right-to-work laws. It
turns out the campaign covers
much more ground than that.
HOPE MILLS, N.C.
Green Beret dies
in fire trying to
save his daughters
A decorated Green Beret leapt
from the second-story of his
burning home early yesterday,
wrapped himself ina blanket and
ran back inside in an attempt to
save his two young daughters.
Firefighters recovered the
body of Chief Warrant Officer
* Edward Cantrell on the sec-
ond floor of his North-Carolina
home, not far from the remains
of 6-year-old Isabella and 4-year-
old Natalia.
"He never made it back out,"
said Debbie Tanna, spokeswom-
an for the Cumberland County
sheriff's office.
Cantrell's wife and the girl's
mother, Louise, also jumped from
the second floor. She was treated
and released from a Fayetteville
hospital for smoke inhalation. The
family dog, a Rottweiler named
Sasha, also survived the fire.
NEW ORLEANS
B.P. settlement
proposed in court
The deal is all but done. Now
it's time to sell it.
* Days after they announced a
multibillion-dollar settlement,
BP PLC and a committee of
plaintiffs' attorneys are work-
ing out details of an agreement
to resolve more than 100,000
claims spawned by the 2010 oil
spill in the Gulf of Mexico.
They must persuade a federal
judge that the settlement is fair
and equitable, but the sales job
doesn't end there because the
deal already has its critics.
BRAZZAVILLE, Republic of Congo

- Massive explosion
kills hundreds
Morticians stacked bodies two
to a tray at Brazzaville's main
morgue yesterday as state radio
reported at least 246 people had
died from two days of explosions
at an armory that catapulted
shells, rockets and other muni-
tions into a densely populated
area of the capital of the Repub-
lic of Congo.
Police said international fire-
fighters had brought the main
blaze under control by yesterday
morning, and prevented it from
spreading to a second munitions
depot just 100 yards (meters)
away. The second depot contains
even heavier-caliber weapons,
including Stalin's Organ mul-
tiple rocket launchers, a military
source said, requesting anonym-
ity because he was not autho-
rized to speak to reporters.
* It still was unclear whether
rescue efforts could start in ear-
nest, nearly three days after the
first blasts. The military source
said there were plans for the con-
trolled destruction of the muni-
tions in the second depot, which
likely will delay any attempts to
dig into the rubble to find pos-
sible survivors or bodies.
-Compiled from
Daily wire reports

POLICY
From Page 1A
medical emergency," Forlini said.
"They just had to claim medical
amnesty and they got out scot-
free. There's got to be a medical
reason."
State Rep. Jeff Irwin (D-Ann
Arbor) said he believes the cur-
rent policy has a greater chance
of being passed than former ver-
sions of the bill due to increased
Republican support.
"(Similar bills) used to pass
the Democratic House and then
die in the Republican Senate,"
Irwin said. "Now it's passed a
Republican house and it has a
Republican's name on the bill
... maybe the Senate will fol-
low their typical pattern of sup-
porting bills that are from their
party."

Irwin said he was pleased with
the passage of the bill, particu-
larly in its efforts to prioritize the
protection of the state's youth.
"Basically in the Legislature
today, we put public safety first
and punishment first," Irwin
said. "It's probably the first time
in my time here in Lansing where
we've passed a bill that I felt
unequivocally positive about."
Forlini said he doesn't cur-
rently know which Senate com-
mittee the bill will be referred
to, but noted that the committee
could be determined as early as
tomorrow, and he plans to testify
on its behalf.
LSA junior Aditya Sathi, vice .
speaker of the Student Assembly
of Central Student Government,
authored a CSG resolution in
support of medical amnesty that
was passed in January. He is also
an author of another resolution

in support of medical amnesty
that was passed by the Students
Association of Michigan, an orga-
nization comprised of 12 public
universities in the state, in addi-
tion to non-member schools Fer-
ris State University, Grand Valley
State University and the Univer-
sity of Michigan.
"I had no doubt in my mind
that it was going to happen, it was
just how soon it was going to hap-
pen," Sathi said. "I'm happy to see
that an issue that is seemingly
common sense in my mind passed
in the House with flying colors
with very little opposition."
Sathi said the bill's strong vic-
tory in the House has made him
hopeful that it will pass in the
Senate, adding that he would like
to attend the bill's committee
hearing.
"I will do my best to be there,"
he said.

SOCIAL MEDIA
From Page 1A
that she will work primarily with
Facebook and Twitter. Though
her job encompasses these forms
of social media, she said there is a
"social listening" side to the posi-
tion that comprises a larger part
of her duties.
"I'll be working on what the
'content that we're putting out
looks like, how we can make it
better, how we can make it more
cohesive," she said. "I do tweet
all day, it is part of my job, but I
do it while analyzing reams of
data and meeting with people."
The position, first announced
five months ago with an adver-
tised salary of between
$90,000 and $110,000, gar-
nered widespread interest from
the Ann Arbor community.
Though there was an exhaus-
tive search to fill the social media
director position, Lisa Rudgers,
the University's vice president
for global communications and
strategic initiatives, wrote in an
e-mail she was thrilled to bring
Miller aboard.
Rudgers cited Miller's work on
the Super Bowl adertisements for
Chevrolet featuring actor Rainn
Wilson and award-winning work
for the Kimberly-Clark Corpora-
tion as just some of the reasons
she will be a good fit for the job at
the University.
"She has 10 years of experi-
ence in communications and
social media as a writer, strate-
gist and brand manager," Rudg-
ers wrote. "Also, she has terrific

experience on the creative side
of the house doing digital and
broadcast content creation as
well as copywriting ... Jordan
has worked both as a newspaper
reporter and an ad agency pro-
fessional, and is uniquely situ-
atedto bring a social media focus
to the many aspects of University
communications efforts."
Michael Limbert, the creative
director at Goodby Silverstein
& Partners was Miller's col-
league when she worked at the
advertisement firm. He wrote
in an e-mail that Millerwas an
impressive person to work with.
"While working at GSP, Jor-
dan helped elevate several of our
projects from read-only to must-
share," Limbert said. "She was
one of those shining individuals
here who pushed hard for social
relevancy and authenticity in
everything that came her way."
Miller said the ability to have
a conversation with and connect
to the University's audience
is one of the most important
aspects of social media and is
crucial to the University's image
as a whole.
"It's not about the platform,
it's more about interacting with
your community and getting
your message out and hearing
what they have to say back,"
she said. "It's looking at social

so many other ways, we can
and should be a ground-breaker
and a thought-leader in social
media," she said. "We should be
a school that other schools can
look to and say 'That's how the
University of Michigan's doing
it. They're doing it right and
that's how we should be doing it
too.'
Miller added: "I have a lot of
experience with creating a high-
quality product that is of a level
that can be disseminated global-
ly. I know that that's something
that we're going to be trying to
do here, to really raise the bar
on what we're doing content-
wise."
Rudgers also noted the impor-
tance of social media on a global
scale that makes the new posi-
tion such a necessity.
"We want to become higher
ed leaders in the social media
space as we work to advance
our global reputation," Rudgers
wrote. "Social media growth
has exploded in recent years
... Both in the U.S. and glob-
ally, social media channels have
become critical not only to the
dissemination of information
but to a vibrant engagement -
and conversation - with stake-
holders."

HANLON
From Page 1A
ments.
"The general fund budget
never supports auxiliary fund
activities," he said. "It doesn'tgo
to the stadium, it doesn't go-to
the Mott hospital."
Pollack echoed Hanlon, and
said it's important for students
to be aware of how the Univer-
sity spends its money.
"I think all of us in the admin-
istrationreallycareabouthigher
education," she said. "We want
to make sure that (students)
are prepared to make sure that
(their) kids can have the same
kind of education."
CSG President DeAndree
Watson said Hanlon's speech
was informative for CSG mem-
bers.
"I think he clarified why the
tuition has been rising, what
the University has been doing
to increase financial aid for stu-
dents and to mitigate the ris-
ing cost of higher education,"
Watson said. "I think it was
extremely successful."
While the meeting was
intended for members of the
assembly and the University
Council, Watson said he was
disappointed that only the Uni-
versity of Michigan Engineering
Council attended from the Uni-
versity Council.
"I would like to see the Uni-
versity Council be a stronger
body in terms of itsaffiliation
with the legislative branch,"
Watson said. "They really need
this information that was pre-
sented here tonight and I hope
that in the future they will be
more participatory."
Still, Business senior Matt
Eral, the speaker of the assem-
bly, said many members of the
University Council did not
attend because they were only
notified of the meeting on Mon-
day.
Law student Phil Zeeck,
CSG student general counsel,
and Law Student Peter Borock,
theCSG election director, also
addressed CSG members on
the upcoming presidential elec-

tions.
The two discussed changes
that would provide students
with an additional two days to
file their candidacy and respond
to documents returned to them
by CSG. Zeeck said the changes
were implemented due to delays
in obtaining enrollment infor-
mation.
"We had some technical
issues regarding the student
enrollment data that we have
to get from the administration,"
Zeeck said. "The administra-
tion was slow in responding and
once we got them on the ball, we
had a technical glitch that cost
us a day."
The Assembly also passed a
resolution that amends the win-
ter 2012 budget. CSG treasurer
Shreya Singh said the amend-
ment adds about $100,000 to
the CSG budget from funds that
rolled over from the previous
semester.
Singh added that about
$60,000 of the funds come from
those awarded through the
Student Organization Fund-
ing Commission, that were not
spent. She said she expects the
amount of funding that rolls
over from SOFC to decrease
because of organization's new
rolling funding program, where
it awards funding to student
organizations on a weekly basis.
The Assembly also passed a
resolution authored by By Any
Means Necessary - an orga-
nization that supportstthe use
affirmative action - to award
$1,775 to BAMN to fund a bus
shuttle of University students
and faculty to Cincinnati to go to
the 6th U.S. Court of Appeals as
the judiciary hears the appeal in
the case to overturn Proposition
2 - the 2006 ballot initiative
that banned the use of race in
college admissions in Michigan.
BAMN organizer Kate Sten-
vig spoke in support of the reso-
lution and noted that about 47
people will be taking the bus to
Cincinnati. She added that with-
out aid from CSG, BAMN would
have gone into debt funding the
trip.
"It's extremely helpful to not
pay out of pocket," Stenvig said.

NIX

media as th
She add,
sity can b
if not glob
social med
image
"In the
University

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