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September 26, 2007 - Image 2

Resource type:
The Michigan Daily, 2007-09-26

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2A - Wednesday, September 26, 2007

lere The Extremist

Ben & Jerry's and Stucehi's make it work

When Ben & Jerry's owner 1V1
Arthur took over the State Sti
shop from " its previous owners
May 2006, he often paid attentioi
the flow of customers at the shop,
placement, next door to Stucchi's
cream, always seemed a bit stra:
to him.
Stucchi's had been an Ann Ar
favorite since the late 1980s. So ol
ously when Ben & Jerry's decidec
move next door, it wasn't exactly
ideal situation for the long-stand
Asked what it's like to ben
door to another ice cream store,c
rent Stucchi's owner Kevin Ph(
said it "kind of sucks."
But believe it or not, both sci
shop owners said their stores
doing fine in terms of business.
Ben & Jerry's, a franchise w
shops in different 21 countries
based in Vermont and ships pi
everywhere in the continental U.
But Stucchi's, a much sma
$12,000 worth
of recording
equipment taken
WHERE: 1200 Kipke Drive
WHEN: Monday at about 11:0S
WHAT: A female University
employee reported her video
recorder and its tripod as sto-
len, the Department of Public
Safety reported. The equip-
ment was valued at $12,000.
DPS is investigating but cur-
rently has no suspects.
Couch swiped in
West Quad
WHERE: West Quad
WHEN: Monday at about 10:15
WHAT: A male University
employee reported a couch
stolen, DPS reported. DPS has
no suspects, and investigation
is ongoing.

chain, was started here in Ann
Arbor. Still, Stucchi's is currently
Although it has already opened
stores in the Michigan towns
of Livonia, Milford, Dexter and
Okemos as well as Wake Porest, NC.
and Boston, the chain still has plans
to expand further.
The battle between the stores
began in April of 2000, following
a high demand for a Ben & Jerry's
location to open in town. The origi-
nal owners of Ben & Jerry's felt
pressure to take the first location
that opened up along State Street
- which just happened to be next to
"It's my understanding that this
location opened up and (the original
owners of Ben & Jerry's) needed to
make a decision, take it or leave it."
Arthur said. "Ann Arbor real estate
was very hard In come by."
Though Ben & Jerry's has a big-
ger name than Stucchi's, both shops

have their regular patrons.
Arthur said that in his experience,
community loyalty has trumped the
power of franchise.
But he said he can understand
the Ann Arborites twho seem to
gravitate more toward the local
Phelps said it's common for visi-
tors to choose a more familiar par-
"A lot of people come from out of
town, orastates that have never heard
of Stucchi's," Phelps said.
But sometimes, Phelps said, peo-
ple take their time and weigh their
options. And because Stucchi's
offers more flavors, it sometimes
wins the battle.
The shop owners would not share
which one makes more money.
Have a campus mystery rhat the
Daily to solsvefor you? E-mail hchris@

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The MichiganeDiolylISSN 0745-67)is publiheodMonday through Friday duriog the
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Ben & Jerry's and Stucchi's ice cream have hen cow
peting with one another on Slate Street since 2000.


'UT' employee
cited for fraud
while parking
WHERE: East Medical Center
Parking Lot
WHEN: Monday at about 2:05
WHAT: A University employee
was caught trying to alter
the time stamp on s parking
validation, DPS reported. The
suspect was attemptinglto pay
a flat rate of $2 rather than an
hourly rate. The crime is being
East Hall room
WHERE: East Hall
WHEN: Monday at about 7:40
WTHAT: A University employee
reported a room vandalization,
DPS reported. Police said a fire
extinguisher was used to spray
the room.

LGBT name
change talk
WHAT: A mass meeting to
discuss a future name change
for the Office of Lesbian Gay
Bisexual and Transgender
WHO: Services for Students
with Disabilities
WHEN: Today from noon to
1:30 p.m.
WHERE: Michigan Union,
Room 3909
Film about
African children
WHAT: A film screening
titled "Invisible Children,"
chronicling the numerous
struggles for children in
WHO: Invisible Children
WHEN: Today at 7 p.m.
WHERE: Natural Resources
jBuilding, Lecture Hall 1040

Better America
mass meeting
WHAT: Mass meeting for
students interested in dis-
cussing social responsibility
WHO: Students for a Better
America I
WHEN: Today from 8 to9
WHERE: Michigan Union,
Parker Room
WHAT: A meeting for mem-
bers of campus feminist
WHO: The P-word
WHEN: Today at 7 p.m.
WHERE: Michigan Union,
Anderson Rooms B, C and D
" Please report any error
in the Daily to correc-

1Many Irsnians were upset
with the way Iranian Pres-
ident Mahmoud Ahma-
dinejad was introduced by
Columbia University president
Lee Bollinger on Monday, The
Associated Press reported.
Bollinger called Ahmadinejad
"cruel" and "petty."
2Warren Jeffs, leader of
a polygamous Mormon
splinter group, was con-
victed of being an accomplice
to a rape for forcing a 14-year-
old girl to marry her 19-year-
old cousin, The Associated
Press reported. Jeffs could face
life in prison.
3The Michigan hockey
team was picked to fin-
ish fourth in the Central
Collegiate Hockey Association
by media and coaches in the
league at yesterday'a media
day. >>FOt MORE, StE PAEt8A


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