6E --- New Student Edition - The Michigan Daily - Wednesday, September 5, 2001
projects increased revenues
By Seth Klempner
Daily Sports Writer
With slightly more than a month remaining in the 2001 fiscal year,
which effectively ends July 1, the University athletic department expects to
have surpassed revenue expectations.
Administrators believe the income from donations and royalties of Uni-
versity-licensed merchandise were the two key contributors to the increase
in revenue, both of which will be larger than previously projected. The
decreased deficit will mean the department will have to pull less money
from its reserve fund to make up the difference.
"Being on budget doesn't affect spending habits, but affects how much
we have to pull from our reserves," said Jason Winters, executive associate
athletic director and chief financial officer.
After the 1997 football team's championship season, revenue from royal-
ties dropped considerably, plummeting from $5.3 million in 1998 to $3.4
million for 1999. Revenue continued to fall to $2.8 million for 2000 and
the athletic department was expecting a decrease to $2 million for this
"Over the past two years we have experienced about a 30 percent
decline," Winters said. "We had budgeted another 30 percent decline this
year from last. The good news is royalties aren't going down any further."
But this year, officials are projecting licensing revenues to be closer to
the $2.8 million that they were in 2000, if not more. Winters points to the
"volatile" nature of the merchandise industry to explain the decrease in
licensing revenue over the past several years, as indicated by the bankrupt-
cies of Starter and Pro Player, two major manufactures.
"The industry as a whole had declined," Winters said. "We had got hit
worse than others. It appears the worst is over."
Officials also project monetary gift donations to increase 10 percent
from last year, a category in which the athletic department was not expect-
ing any increase.
Winters cites efforts to broaden the circulation of donations and
increased donations from the Victors Club as the principle reasons for the
Despite both these increases, the athletic department is still projecting a
$3.3 million deficit with $43 million in revenue and $46.3 million in costs.
To make up for deficit, the athletic department will pull from a three
million dollar "discretionary transfer" from the president's unrestrictive
gift account while the rest will come from department reserves which have
been accumulated from previous surpluses, Winters said.
'M'grounded in rich
Continued from Page 1E
near the beginning of last century with Fielding H. Yost. He took Michigan
to an undefeated national championship in 1901. He repeated the feat in
1902. And 1903. And 1904. His one blemish - a tie in 1903.
At a program now historically looked at as a grind-it-out offensive team,
Yost won with what came to be called the "point-a-minute" teams. For his
first five years as coach, the Wolverines averaged more points than minutes
played each season, helped by the fact that games would be cut short if the
opponent conceded early. With a juggernaut offense and stifling defense -
over those five years, Michigan outscored opponents 2,821 to 42 and did
not allow a single point in 1901 - Michigan's foes had little to play for by
the game's end.
After 25 years of service, having come back to coach from 1925-26 after
having missed 1924, Yost ended with a record of 165-29-10 and six national
® A couple years after Yost's tenure ended, a former Michigan halfback
all-america, Harry Kipke, took the reigns from 1929-37. He brought home
two national titles in 1932 and 1933, becoming the first Wolverine to win a
championship as a player and coach. He also is one of just three coaches -
Bo Schembechler and Yost are the others - to win four consecutive Big Ten
Quite dubiously, coming off the 1933 title run, center and future Presi-
dent of the United States Gerald Ford won the team's Most Valuable Player
honor in 1934's 1-7 campaign.
Michigan never recaptured greatness with Kipke as coach and his career
as Michigan coach ended after 1937.
* Fritz Crisler (1938-1947) is second to Yost with his .805 winning per-
centage, and won a national championship in 1947, but by this time, win-
ning was nothing new to Michigan. His distinct contribution to Michigan
lore was a fashion statement.
As he had done for Princeton, Crisler gave the Wolverines a new helmet
design. The "winged helmet" was intended to help quarterbacks see their
receivers better downfield. The look, though modified slightly throughout
the years, has come to serve as a symbol for Michigan football.
Bennie Oosterbaan picked right up where Crisler left off, giving Michi-
gan back-to-back titles with his own in 1948. In eleven seasons, his Wolver-
ines led the nation in total defense five times. But as a player, he became
the school's first three-time All-American at Michigan on the other side of
the ball for his work as a tight end and one of the Wolverines' greatest pass
In 1969, replacing Bump Elliot after a 10-year career and 51-42-2
record, Michigan hired Bo Schembechler away from Miami (Ohio). Schem-
bechler did not win a national championship, but every other aspect of his
Michigan standout Charles Woodson was know for his clutch play in the big
games, as seen here against rival Ohio State.
20 years at Michigan have set the standard by which all other Michigan
coaches are measured.
With Schembechler in charge, Michigan went on to 13 Big Ten Championships,
10 Rose Bowls and is the school's winningest coach at 194-48-5. Michigan went
17 bowl games and finished in the AP poll's Top 10 17 times. In 27 years of coach-
ing, including his six at Miami, he never had a losing season.
The football offices now reside in Schembechler Hall, and Michigan Stadium is
affectionately called "The house that Bo built" It was his teams that epitomized
three yards and a cloud of dust. He once said "Those who stay will be champions"
and the phrase has become a staple in Michigan athletics.
Michigan's history has tallied 114 All-Americans such as Elroy
"Crazylegs" Hirsch, Ron Kramer and Anthony Carter whose mark on col~
lege football will forever last. But just three Wolverines will be remembered
as the best.
One of five Wolverines with a retired jersey, "Old 98" Tom Harme
won the Heisman Trophy in 1940. In 1940, he had a field day at Ohio State.
By rushing for three touchdowns, throwing for two and kicking four extra
points, he led Michigan to a 40-0 win and received an ovation from the
He was a two-time All-American and totaled 2,134 rushing yards and 30
rushing touchdowns. He completed 101 passes for 16 touchdowns. Harmon
also played defensive back and kicked.
Desmond Howard made "The Catch" in 1991 to help put him in the
forefront of the Heisman race. An improbable diving catch, with his body
parallel with the ground, Howard grabbed the ball in the back of the end
zone against Notre Dame to win on a fourth-and-inches play with second
left. He continued to make acrobatic catches and make dazzling kick
returns. He set Michigan's single season record for touchdown catches with
19, as he went on to win the trophy. Against Ohio State, he ran back a punt
93 yards for a touchdown and struck the Heisman pose in the endzone as
"Hello Heisman" was announced on the air.
-Some people liked to say that two thirds of the Earth is covered by
water, the rest is covered by Charles Woodson. The two-time All-American
cornerback became the first primarily defensive player to win the Heisman
Trophy in 1997 as he led Michigan and a top-notch defense to a national
Woodson gained national attention for an interception he made again
Michigan State with an impossibly-high leap and one-handed grab to pluck
the ball out of the air next to the sideline.
Courtesy of the Michigan Athletic Department
Harry Kipke, Fritz Crisler, Bennie Oosterbann, Bump Elliot and Bo Schembechler
each played a large part in creating the Michigan football tradition.
staring vu in
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