6E --- New Student Edition - The Michigan Daily - Wednesday, September 5, 2001 Athletic Department projects increased revenues By Seth Klempner Daily Sports Writer With slightly more than a month remaining in the 2001 fiscal year, which effectively ends July 1, the University athletic department expects to have surpassed revenue expectations. Administrators believe the income from donations and royalties of Uni- versity-licensed merchandise were the two key contributors to the increase in revenue, both of which will be larger than previously projected. The decreased deficit will mean the department will have to pull less money from its reserve fund to make up the difference. "Being on budget doesn't affect spending habits, but affects how much we have to pull from our reserves," said Jason Winters, executive associate athletic director and chief financial officer. After the 1997 football team's championship season, revenue from royal- ties dropped considerably, plummeting from $5.3 million in 1998 to $3.4 million for 1999. Revenue continued to fall to $2.8 million for 2000 and the athletic department was expecting a decrease to $2 million for this year. "Over the past two years we have experienced about a 30 percent decline," Winters said. "We had budgeted another 30 percent decline this year from last. The good news is royalties aren't going down any further." But this year, officials are projecting licensing revenues to be closer to the $2.8 million that they were in 2000, if not more. Winters points to the "volatile" nature of the merchandise industry to explain the decrease in licensing revenue over the past several years, as indicated by the bankrupt- cies of Starter and Pro Player, two major manufactures. "The industry as a whole had declined," Winters said. "We had got hit worse than others. It appears the worst is over." Officials also project monetary gift donations to increase 10 percent from last year, a category in which the athletic department was not expect- ing any increase. Winters cites efforts to broaden the circulation of donations and increased donations from the Victors Club as the principle reasons for the donation increase. Despite both these increases, the athletic department is still projecting a $3.3 million deficit with $43 million in revenue and $46.3 million in costs. To make up for deficit, the athletic department will pull from a three million dollar "discretionary transfer" from the president's unrestrictive gift account while the rest will come from department reserves which have been accumulated from previous surpluses, Winters said. 'M'grounded in rich football tradition TRADITION Continued from Page 1E near the beginning of last century with Fielding H. Yost. He took Michigan to an undefeated national championship in 1901. He repeated the feat in 1902. And 1903. And 1904. His one blemish - a tie in 1903. At a program now historically looked at as a grind-it-out offensive team, Yost won with what came to be called the "point-a-minute" teams. For his first five years as coach, the Wolverines averaged more points than minutes played each season, helped by the fact that games would be cut short if the opponent conceded early. With a juggernaut offense and stifling defense - over those five years, Michigan outscored opponents 2,821 to 42 and did not allow a single point in 1901 - Michigan's foes had little to play for by the game's end. After 25 years of service, having come back to coach from 1925-26 after having missed 1924, Yost ended with a record of 165-29-10 and six national championships. ® A couple years after Yost's tenure ended, a former Michigan halfback all-america, Harry Kipke, took the reigns from 1929-37. He brought home two national titles in 1932 and 1933, becoming the first Wolverine to win a championship as a player and coach. He also is one of just three coaches - Bo Schembechler and Yost are the others - to win four consecutive Big Ten titles (1930-1933). Quite dubiously, coming off the 1933 title run, center and future Presi- dent of the United States Gerald Ford won the team's Most Valuable Player honor in 1934's 1-7 campaign. Michigan never recaptured greatness with Kipke as coach and his career as Michigan coach ended after 1937. * Fritz Crisler (1938-1947) is second to Yost with his .805 winning per- centage, and won a national championship in 1947, but by this time, win- ning was nothing new to Michigan. His distinct contribution to Michigan lore was a fashion statement. As he had done for Princeton, Crisler gave the Wolverines a new helmet design. The "winged helmet" was intended to help quarterbacks see their receivers better downfield. The look, though modified slightly throughout the years, has come to serve as a symbol for Michigan football. Bennie Oosterbaan picked right up where Crisler left off, giving Michi- gan back-to-back titles with his own in 1948. In eleven seasons, his Wolver- ines led the nation in total defense five times. But as a player, he became the school's first three-time All-American at Michigan on the other side of the ball for his work as a tight end and one of the Wolverines' greatest pass receivers ever. In 1969, replacing Bump Elliot after a 10-year career and 51-42-2 record, Michigan hired Bo Schembechler away from Miami (Ohio). Schem- bechler did not win a national championship, but every other aspect of his FILE PHOTO Michigan standout Charles Woodson was know for his clutch play in the big games, as seen here against rival Ohio State. 20 years at Michigan have set the standard by which all other Michigan coaches are measured. With Schembechler in charge, Michigan went on to 13 Big Ten Championships, 10 Rose Bowls and is the school's winningest coach at 194-48-5. Michigan went 17 bowl games and finished in the AP poll's Top 10 17 times. In 27 years of coach- ing, including his six at Miami, he never had a losing season. The football offices now reside in Schembechler Hall, and Michigan Stadium is affectionately called "The house that Bo built" It was his teams that epitomized three yards and a cloud of dust. He once said "Those who stay will be champions" and the phrase has become a staple in Michigan athletics. HELLO HEISMAN Michigan's history has tallied 114 All-Americans such as Elroy "Crazylegs" Hirsch, Ron Kramer and Anthony Carter whose mark on col~ lege football will forever last. But just three Wolverines will be remembered as the best. One of five Wolverines with a retired jersey, "Old 98" Tom Harme won the Heisman Trophy in 1940. In 1940, he had a field day at Ohio State. By rushing for three touchdowns, throwing for two and kicking four extra points, he led Michigan to a 40-0 win and received an ovation from the Buckeye faithful. He was a two-time All-American and totaled 2,134 rushing yards and 30 rushing touchdowns. He completed 101 passes for 16 touchdowns. Harmon also played defensive back and kicked. Desmond Howard made "The Catch" in 1991 to help put him in the forefront of the Heisman race. An improbable diving catch, with his body parallel with the ground, Howard grabbed the ball in the back of the end zone against Notre Dame to win on a fourth-and-inches play with second left. He continued to make acrobatic catches and make dazzling kick returns. He set Michigan's single season record for touchdown catches with 19, as he went on to win the trophy. Against Ohio State, he ran back a punt 93 yards for a touchdown and struck the Heisman pose in the endzone as "Hello Heisman" was announced on the air. -Some people liked to say that two thirds of the Earth is covered by water, the rest is covered by Charles Woodson. The two-time All-American cornerback became the first primarily defensive player to win the Heisman Trophy in 1997 as he led Michigan and a top-notch defense to a national championship. Woodson gained national attention for an interception he made again Michigan State with an impossibly-high leap and one-handed grab to pluck the ball out of the air next to the sideline. Courtesy of the Michigan Athletic Department Harry Kipke, Fritz Crisler, Bennie Oosterbann, Bump Elliot and Bo Schembechler each played a large part in creating the Michigan football tradition. Is ur fIure 0 staring vu in the faceP .m..3 L- U W F O R C E R -o Tr -c Air Force RTC can help youflnila professional career: O Pilot/Navigator 0 Space Systems 0 Intelligence 0 Choose to spend your time wisely...join a student o Law n MorAirint I _7._ OT - - - - -- - - - - 1 r -. .r, .... JL. i III 0 0 AV& /ft /\ AA /Alt e! ! 11 a w as r r q i"r