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April 19, 1989 - Image 16

Resource type:
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Publication:
The Michigan Daily, 1989-04-19

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e
'oge 16 - The Michigan Daily - Wednesday, April 19, 1989
ng views *the sport ng views - the spor n g v ws
e ~rmQVeS- h fagQ V iOS*tes '

Banner season spurs

on

capitalist t-shirt sales

Middau
Continued from Page
Former Michigan bas
and Cincinnati Reds shorts
i -1- !J.A 4'kf*. itt

ANDREW GOTTESMAN
You know how your mother
aways seems to throw a tantrum
whenever you bring home a new t-
siirt? It doesn't matter whether it's
*om a concert, a cheap restaurant, or
jsporting event - it's always the
tume old harrassment.
S"You've already got more than
(ough shirts," she screams. "Why
Oie hell did you have to buy
nother? It seems like you only wear
them once anyway."
F Well, Mom better prepare herself
r the day of unpacking after this
term. What with the Wolverine Rose
howl victory and NCAA Tournament
ile, she's gonna have a coronary

when a dozen or so new shirts jump
out of the suitcase.
IT SEEMS like a thousand
different varieties of Michigan t-
shirts are being sold everywhere,
from inside the Michigan Union
Bookstore to off-campus street
corners. No, it doesn't seem like it
- they are being sold everywhere.
"For two weeks it was like a
football Saturday every single day,"
one saleswoman at Moe's said.
"These shirts have been about 95
percent of our business."
Not only that, but since it's
already been over a week since the
end of the tournament, half of Ann
Arbor looks like Michigan

cheerleaders. "God, check out that
shirt," you hear an innocent
bystander say of your new
acquisition. "That's one I haven't
seen yet."
JUST WALK by any store - it
doesn't matter if it's a clothing store
or a restaurant - and the featured
item is bound to be a championship
t-shirt. There are enough patterns for
every man, woman and child in Ann
Arbor to have a different look.
Forget the stress of choosing
classes at CRISP - which shirt
you're going to buy is much more
important right. Remember, only the
right shirt can make the proper
statement. Yellow, blue or white?

With score or without? Short-
sleeved, long-sleeved, or tanktop?
These are the decisions that could
make or break a fashion statement
this spring season.
Also, be sure to get a quality
shirt. Don't fall for concert-style
garbage that will fall apart after one
washing.
AND WHAT a capitalist trend
all this has caused at Michigan. The
loud yell of "Championship t-shirts
here" by fat fans with cigars is now
heard more often than Preacher Mike
on the Diag.
And it is capitalism at its best.
One student, senior Erik Kitlaus, has
begun selling t-shirts so he can pay

LIBERAL ARTS GRADS
Ambitious, hard working grads for entry level market-
ing or media trainee positions with fast growing, highly
successful direct marketing mail firm in Hackensack,
New Jersey. Excellent opportunity for advancement.
International Marketing Associates
382 Main Street
Hackensack, NJ 02601
(701) 487- 7902
low".

ATTENTION!
TODAY is the last publication
date of The Michigan Daily.
We will resume publication on May 5
with the spring/summer paper.
The Michigan Daily wishes you
a safe and happy summer!

his tuition bill. Larkin said: My first rea
Innovation, however, is the name 'For what?' I can't re
I of the game. Kitlaus was the first to (Middaugh) doing anythi
t design and begin selling shirts that while I was there. I was at
featured both the football and for three- and-a-half years a
basketball victories - one on each receive anything illegal."
side. He's done rather well, but then University of Detroit c
Miller also was uaa
again, so have most of the shirt wrongdoings by Michigan.
vendors. "I've never had any (n
Unfortunately, the business also association with Middaugh
has its pitfalls. Although the student have never had any associ
I talked to has his shirt licensed by Middaugh," Miller said. "
the athletic department, he does not best for Middaugh, I hol
have a permit to sell his ware on the true. He's a good man an
street. After initially selling his recruiter. He's made every
shirts to local stores, Kitlaus stopped little harder in the
when he realized the profit he could Michigan."
be making for himself. He moved the "We all know that you
operation to a streetcorner across doggone sure of what's g
from Ulrich's. you turn somebody in," Ba
All was going well until two days
ago, when the police decided to shake
the dozens of vendors up a little. He -Daily Staffers Stev4
since has moved his headquarters to a and David Hyman contribu
corner in front of Pizza House. report.
Hey, maybe if the Pizza House
pizza wins an award, he can sell a
shirt for the occasion...
Rea
.. n the ally Sports page

gh
13
wball star
top, Barry
ction was,
call him
ing illegal
tMichigan
nd I didn't
oach Bob
e of any
recruiting)
h, my kids
ation with
I hope the
pe its not
d a tough
one work a
state of
better be
Ding on if
anks said.
e Blonder
uted to this

A

1

4Iwasnt rubbing
it in-I just wanted
Eddie to know
the score of
last night's game

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Penobscot Building
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Go ahead and gloat. You can
rub it in all the way to Chicago
"7 with AT&T Long Distance Service.
Besides, your best friend Eddie
was the one who said your team
could never win three straight.
So give him a call. It costs a
lot less than you think to let him
know who's headed for the Playoffs.
Reach out and touch someone*
/ /If youd like to know more about
., AT&T products and services, like
International Calling and the AT&T
Card, call us at 1800 222-0300.
AleSum University of Washington.Class of 1990

I

I

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