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20 U. THE NATIONAL COLLEGE NEWSPAPER
Dollars And Sense NOVEMBER/DECEMBER 1988
NOVEMBER/DECEMBER 1988 Life And Art
U. THE NATIONAL COLLEGE NEWSPAPEF
EDUCATIONAL PROGRAMS
For more information about these educational programs, simply circle the appropriate number(s) on the coupon below.
Emory University University of Georgia MBA Georgia Institute of Technology
The Emory MBA is a rigorous prog- Located near Atlanta, the South's busi- The Master of Science in Management
ram designed to provide students ness hub, the Georgia MBA offers: at Georgia Tech is an innovative and
with a broad managerial education as " One-year MBA program for excep- rigorous two-year program with a
well as the opportunity to concentrate tional individuals with business quantitative, microcomputer base of in-
on a specific functional area. The full- degrees I struction. Students are able to
time two year program is small mE UNVERSITY of GEORGIA "Two-year program for other candi- approach managerial problems as they
Eapprox. 125 per class) which creates "i:.. ...... dates would in actual business situations.
an intimate classroom setting and a ., . .j e11 elective courses allow the creation Applicants from all backgrounds enter
BUSINESS learning environment that is unique- 1---------------- of specialized areas of expertise the program which is small, inten-
ly individualized. The school's loca- " Excellent microcomputer facilities tionally designed to foster teamwork
tion in Atlanta, one of the nation's enhanced by a $2-million IBM grant and a closely-knit class. The College of
most vibrant and economically strong " Assistantships w/fee waiver; MBA Management's new Center for Ethics
cities, adds depth to the program and internship and placement services; addresses curriculum issues on ethics
augments its ties to the business com- low cost of living; and renowned and morals as they affect social, econo-
munity. For more information con- faculty mic and political value systems.
tact: Andrea Hershatter, Director of Write or call: MBA Program Director, 212 College of Management, Georgia
Admissions, Emory Business School,IntueofTcolgAataG
Circle No.1 on Atlanta, GA 30322 Contact School 351 Brooks Hall,GSB'
Mail-in Coupon (404) 727-6311 Directly UGA, Athens, GA 30602 Mail-in Coupon 30332. (404)894-2604.
(404) 542-5336MaliCopn332(4)89-6.
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'USA Today' insults with appeal to fast-food mentality
By Joelle McGinnis
Northern Star
Northern Illinois U.
If McPaper USA Today wasn't
enough of a disgrace to the world of
newspapers, then McTV certainly is
enough to push all media credibility
over the brink.
Catering to America's get-it-to-me-
TV Commentary
as-fast-as-you-can attitude, some
bright spark came up with the idea to
push fast-food-style journalism. It
started with the newspaper, and now
the trend has moved on to (drum roll,
please...) USA Today: The Television
Show.
Just like it's predecessor, the show
tempts viewers' appetites with a highly
visual, fast news menu. In reality,
however, all the audience gets is an un-
balanced news diet greatly lacking in
substance.
But that's OK. Producer Steve Fried-
man says he isn't worried much about
the show's lack of commitment to in-
forming the public on vital issues.
Success to Friedman and his staff de-
pends not on how well they can educate
and inform the public, but on how well
viewers are entertained.
In fact, Jim Ackerman, the producer
of the program's Life section, said in TV
Guide that he feels his job has been done
after he's given people "good fodder for
cocktail conversation."
The half-hour show, broadcast on 155
stations across the country, borrows its
format from the newspaper. There are
four sections - USA, Money, Sports
sot~
L D 7W
journalism which Friedman calls
journalism of hope."
To me, this is only a euphemisr
'no news is good news.' Nightly n
watchers turning on their sets to c
what's happening in the world thri
hard-hitting journalism will be tre
to human-interest-oriented ne
Friedman says this upbeat appr
will focus on "problem solvers ra
than problem causers."
So, what USA Today: The Televi
Show actually turns out to be is
daily news - minus the news -
format targeted at viewers with
attention span of Saturday car
watchers. Pictures and words all v
by at a mile-a-minute pace and 1
the viewer's mind reeling in confus
questioning what the heck happi
and thanking God above for a com:
cial break. Or better yet.... the en
The University of Notre Dame
The University of Rhode Island
College of Business Administration
Notre Dame offers a Two-Year
program for students with little or
no academic background in busi-
ness and a Three-Semester (11-
month) program for students who
have earned a bachelor's in busi-
ness. Courses are led by a highly
regarded faculty utilizing both the
lecture and case method approach.
Notre Dame's national reputation
attracts students from over 40
states and several countries with
placement nationwide. Two-Year
students may participate in a one-
semester program in London. Con-
tact: Coordinator of MBA Admis-
sions, 133 Hayes-Healy, Notre
Dame, IN 46556.
(219) 239-5206/239-6500
OF
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" 50-year history. AACSB accreditation of
MBA and BS
" Part-,full-time; day, evening MBA
018 specializations. MS Accounting
* Campus interviews and computerized MBA
JOB BANK
" International student body
" Internationally published faculty
" Graduate assistantships, scholarships, fel-
lowships, loans
" Micro, mini, mainframe and CAD/CAM
computer labs
Write: Dr. Robert Comerford,
Associate Dean, CBA,
The University of Rhode Island,
Ballentine Hall,
Kingston, RI 02881-0802.
Call (401) 792-2337
Circle No.3 on
Mail-in Coupon
W.'s Educational Programs Coupon
To receive further information, circle the appropriate number(s) be-
low. Return immediately to U. The National College Newspaper,
3110 Main St., 3rd floor, Santa Monica, CA 90405I
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University of Southern California
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Your name_
Address__
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Since 1920, USC's Graduate School of
Business Administration has provided
tomorrow's executives with part- and full-
time programs to develop skills in:
a Leadership t Strategic Planning
" Management " Problem Solving
USC's MBA allows students to specialize
in Accounting, Decision Systems, Entrep-
reneurship, Finance/Business Economics,
Management and Organization, Market-
ing, International Business.
Information:
USC,
Graduate School of Business,
Los Angeles, CA 90089-1421
(213) 743-7846
9 94
Your year
in Erpe.
Complete your education with a semester or a
year in Europe while fulfilling university require-
ments.
Live in a dynamic seaside or mountain setting in
Spain or France, on in one of Italy's most exciting
economic centers.
- Fully accredited courses transfer to your
university.
- International business and economics program
- Italy.
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Italian, Basque.
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- Experienced American and European faculty.
- Financial aid and scholarships.
- Spring, summer, or fall semesters.
Make 1989 your year in Europe.
Write or call now
for your information packet:
Dr. Carmelo Urza
University of Nevada-Reno
Reno, Nevada 89557-0012
(702) 784-6569
USBC Consortium
A project of seven universities
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and Life - with four bubbly anchors,
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Grand Rapids, MI 49506
Hunter loses a
bit of his sting
By Locke Peterseim
The Daily Iowan
U. of Iowa
Hunter S. Thompson is one of
those magnetic figures, who, like it
or not, manages to maintain a
ghostly presence in American cul-
ture.
Today, Thompson has carved
himself a healthy niche in modern
society; everyone knows a wild
Thompson story. His name still
appears on the Rolling Stone
masthead; his caricature still
haunts Doonesbury and he still
drags his gaunt, drug-battered
mind and body from campus to
campus giving lectures.
For the past three years, Thomp-
son has been penning a short week-
ly column for the San Francisco Ex-
aminer, expounding his unique,
sharpened view on the news of the
day. It's these bite-sized bits of
Thompson venom that comprise his
latest book, Generation of Swine.
Swine finds Thompson musing
on the political world of the late
'80s, and ironically, the man who
made his mark shooting rats in the
dark alleys of Watergate seems to
be lost when trying to find a sub-
stantial target in the age of Reagan,
MTV, Yuppies and AIDS.
His prose is still crazed, colorful,
melodramatic and entertaining,
with his twisted moral sense of
right still screaming through. But
the short form of the newspaper col-
umns prohibits Thompson from re-
porting in-depth.
It's always fun to hear Thomp-
son's ragings on today's affairs, and
there can be no denying that the
man can write the hell out of a sub-
ject. But reading Thompson is a lot
like reports of spending time with
with him - it's fun and exciting for
a little while, but you wouldn't
want to make a habit of it.
This book may be an echo of the
hilarious genius of 1972's Fear and
Loathing in Las Vegas, but for fans
of Thompson, it's a slightly dis-
appointing echo. After 15 years, it
was probably too much to expect
Thompson to turn out more than
repetitive rambling on cruise con-
trol.
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TV's 'L.A. Law' popularizes law school admissions test
By Vickie Bakker
. The Daily Targum
Rutgers U., NJ
The popularity of last month's Law
School Admissions Test (LSAT) at Rut-
gers U., N.J., is in keeping with a
nationwide trend, as 25 percent more
students this year took the test com-
pared to 1987 figures.
Across the United States, attendance
at this year's test in June increased by
22 percent from a year ago, according to
Bill Kennish, vice president of opera-
tions for the Law School Admissions
Service.
The increased number of law school
applicants can be attributed to a com-
bination of factors, including media gla-
morization through the television dra-
ma, L.A. Law, and the Iran-Contra
hearings, as well as the decline in in-
terest in medicine and business, accord-
ing to Evalyn Hornig, associate director
of Career Employment Services.
But Hornig downplayed the test's im-
portance. "(Law schools) are much more
interested in grades than LSAT scores,"
she said.
While a high score may not compen-
sate for low grades, Hornig said low
scores can detract from good grades.
She added that to get into the nation's
top 10 law schools, you should score in
the 40s on the exam.
Some students, however, shunned
the L.A. Law image and took the test
more informally.
"Treat it like a game because that's
what it is," said Rutgers pre-law major
Sharyl Hirsh.