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January 08, 1988 - Image 6

Resource type:
The Michigan Daily, 1988-01-08

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Page 6 -The Michigan Daily-Friday, January 8, 1988
Ad campaign on AIDS launched



officials launched a $1 million blunt
advertising campaign yesterday
aimed at clearing up misinformation
and preventing the spread of the fatal
disease AIDS.
"Don't make AIDS uglier by
spreading fear," the narrator of a
television ad says. "Learn the facts,
and spread those instead."
"This is a campaign that is on the
cutting edge of being powerful... and
yet will be, with a few small excep-
tions from people who always object
to things, information we need to
have," said Jean Chabut, chief of the
center for health promotion for the
state Department of Health.
The ads- eight for television, 12
for radio and four for print- have

been distributed statewide. Most
stations are running the ads free as
public service announcements, said
Marcie Brogan, president of Brogan
Kabot Advertising Consultancy of
The print ads urge against getting
"stuck" with AIDS by using dirty
needles and urge parents to tell their
children to include AIDS when
telling their children about sex.
The television spots are 10 sec-
onds to 30 seconds long. "We want
to be explicit and we want to be
clear," Brogan said, "because w e
want to correct misinformation."
She said the ads also were kept short
to enable stations to fit them better
into their schedules and better hold
the viewers' attention.

Although homosexuals and bi-
sexuals make up the greatest number
of cases in Michigan of aquired im-
mune deficiency syndrome, the cam-
paign largely targets drug abusers
and teen-agers.
"The homosexual-bisexual com-
munity; is really much better in-
formed about AIDS" than teens and
abusers, Chabut said.
"Teenagers have both misconcep-
tions and lack of information... at a
time when they feel invulnerable,"
Chabut said. "They think, 'Nothing
is going to happen to me,"' as they
decide whether to have sex or use
drugs for the first time.
Male homosexuals or bisexuals
made up to 61 percent of Michigan's
AIDS cases reported since 1981, ac-

cording to health department statis-
tics, and drug abusers made up 19
percent of the total. But since Jan-
uary 1987, the statistics showed 25
percent of the state's AIDS cases
have involved drug users.
The state has recorded 518 cases
of AIDS since 1981, and 308 of
those people have died. In 1987, 224
cases were reported, the statistics
Two ads feature a Michigan vic-
tim of AIDS. The victim, who Bro-
gan said was located throughout the
health department, urges use of con-
doms and not sharing needles in one
ad. Another ad is designed to how
AIDS cannot be transmitted through
casual touch or nearness.

Holidays weren't a 'bust'


By The Associated Press
The final verdict on the Christ-
mas shopping season came in yes-
terday: By and large, the nation's bit
retailers did better than expected,
with sales up 6 percent overall,
though some stores did not do as
well as last year.
"On balance, Christmas was OK
- not great, but certainly great vs.
the doomsday forecasts" that fol-
lowed the Oct. 19 stock market
crash, Fred Wintzer, a retail industry

analyst with the investment firm
Alex, Brown & Sons Inc. in Balti-
more, said yesterday after he re-
viewed the retailers' December sales
"It turned out to be a satisfactory
season, certainly not a strong one,
but far, far from a bust," agreed
Monroe Greenstein, an analyst with
Bear Stearns & Co. Inc.
Greenstein estimated overall sales
were up more than 6 percent from
December 1986.


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Professional, courteous staff help
Open aisle book browsing
Special orders available
Three Floors of Almost Everything!

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All apartments convenient to campus
Evening and Saturday Hours

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Mop and glow
Phil Johnson, an LSA senior, sweeps water out from the basement of
Michigan Book and Supply on Liberty street. A problem with the furnace
activated the sprinkler system yesterday, and the fire department was
called even though there was no fire.
The Dorothy Gies McGuigan Prize Competition
The McGuigan Prizes for 1987 will be awarded for the best under-
graduate and graduate essays on women written at the University of
Michigan (Ann Arbor, Flint, and Dearborn campuses) during the calendar
year 1987. Essays (no longer than 30 pages, typed and double spaced)
will be avaluated by an interdisciplinary committee for their contribution to
our understanding of some aspect of women's lives or roles, as well as for
originality and clarity of presentation. The author's name, address, phone
number, student i.d. number, and status as a U-M undergraduate or
graduate student at the time the paper was written should appear only
on a separate page. Prizes of $100 for each category will be awarded
in March 1988. Papers must be received in the Women's Studies Program
office, 234 West Engineering, by January 29, 1988. Please call 763-2047
for more information about submission guidelines.



Book Rush Haws:
Satuday, Jan 2$30-5:30 pm,
Sun., Jan 3-108 pm,
Mori, Jan 4-Thus., Jan 7
-C.30-9 pm,
Closed Fi, Jan 1,1

FPi., Jan 8-8:30-8 pm,
Sat, Jan 9430-6 pm,
Sun, Jan 10-10-5 pm,
Mon, Jan 11-Wed., Jan 13
-8:30-9 pm
Nappy New Year!.


341 East Liberty, at Division St.
., 313-665-4990 Z

" 400 N. Ingalls " Ann Arbor, Michigan 48109 "
Opportunities are available to work with
young children at the U-M Children's Center.
Work study and non-work study positions available.
Students will be working as aides in the classroom,
interacting with young children 2 1/2 - 6 years.
For further information,
call 763-6784 or 747-0068




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