Page 6 -The Michigan Daily-Friday, January 8, 1988 Ad campaign on AIDS launched I U SOUTHFIELD (AP) - State officials launched a $1 million blunt advertising campaign yesterday aimed at clearing up misinformation and preventing the spread of the fatal disease AIDS. "Don't make AIDS uglier by spreading fear," the narrator of a television ad says. "Learn the facts, and spread those instead." "This is a campaign that is on the cutting edge of being powerful... and yet will be, with a few small excep- tions from people who always object to things, information we need to have," said Jean Chabut, chief of the center for health promotion for the state Department of Health. The ads- eight for television, 12 for radio and four for print- have been distributed statewide. Most stations are running the ads free as public service announcements, said Marcie Brogan, president of Brogan Kabot Advertising Consultancy of Southfield. The print ads urge against getting "stuck" with AIDS by using dirty needles and urge parents to tell their children to include AIDS when telling their children about sex. The television spots are 10 sec- onds to 30 seconds long. "We want to be explicit and we want to be clear," Brogan said, "because w e want to correct misinformation." She said the ads also were kept short to enable stations to fit them better into their schedules and better hold the viewers' attention. Although homosexuals and bi- sexuals make up the greatest number of cases in Michigan of aquired im- mune deficiency syndrome, the cam- paign largely targets drug abusers and teen-agers. "The homosexual-bisexual com- munity; is really much better in- formed about AIDS" than teens and abusers, Chabut said. "Teenagers have both misconcep- tions and lack of information... at a time when they feel invulnerable," Chabut said. "They think, 'Nothing is going to happen to me,"' as they decide whether to have sex or use drugs for the first time. Male homosexuals or bisexuals made up to 61 percent of Michigan's AIDS cases reported since 1981, ac- cording to health department statis- tics, and drug abusers made up 19 percent of the total. But since Jan- uary 1987, the statistics showed 25 percent of the state's AIDS cases have involved drug users. The state has recorded 518 cases of AIDS since 1981, and 308 of those people have died. In 1987, 224 cases were reported, the statistics showed. Two ads feature a Michigan vic- tim of AIDS. The victim, who Bro- gan said was located throughout the health department, urges use of con- doms and not sharing needles in one ad. Another ad is designed to how AIDS cannot be transmitted through casual touch or nearness. Holidays weren't a 'bust' I By The Associated Press The final verdict on the Christ- mas shopping season came in yes- terday: By and large, the nation's bit retailers did better than expected, with sales up 6 percent overall, though some stores did not do as well as last year. "On balance, Christmas was OK - not great, but certainly great vs. the doomsday forecasts" that fol- lowed the Oct. 19 stock market crash, Fred Wintzer, a retail industry analyst with the investment firm Alex, Brown & Sons Inc. in Balti- more, said yesterday after he re- viewed the retailers' December sales results. "It turned out to be a satisfactory season, certainly not a strong one, but far, far from a bust," agreed Monroe Greenstein, an analyst with Bear Stearns & Co. Inc. Greenstein estimated overall sales were up more than 6 percent from December 1986. I 4 4 -ADMISSION FREE- TO THE THIRD FLOOR... 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A problem with the furnace activated the sprinkler system yesterday, and the fire department was called even though there was no fire. - ESSAY COMPETITION - The Dorothy Gies McGuigan Prize Competition The McGuigan Prizes for 1987 will be awarded for the best under- graduate and graduate essays on women written at the University of Michigan (Ann Arbor, Flint, and Dearborn campuses) during the calendar year 1987. Essays (no longer than 30 pages, typed and double spaced) will be avaluated by an interdisciplinary committee for their contribution to our understanding of some aspect of women's lives or roles, as well as for originality and clarity of presentation. The author's name, address, phone number, student i.d. number, and status as a U-M undergraduate or graduate student at the time the paper was written should appear only on a separate page. Prizes of $100 for each category will be awarded in March 1988. Papers must be received in the Women's Studies Program office, 234 West Engineering, by January 29, 1988. Please call 763-2047 for more information about submission guidelines. 0 i Book Rush Haws: Satuday, Jan 2$30-5:30 pm, Sun., Jan 3-108 pm, Mori, Jan 4-Thus., Jan 7 -C.30-9 pm, Closed Fi, Jan 1,1 FPi., Jan 8-8:30-8 pm, Sat, Jan 9430-6 pm, Sun, Jan 10-10-5 pm, Mon, Jan 11-Wed., Jan 13 -8:30-9 pm Nappy New Year!. I 341 East Liberty, at Division St. ., 313-665-4990 Z " 400 N. Ingalls " Ann Arbor, Michigan 48109 " Opportunities are available to work with young children at the U-M Children's Center. Work study and non-work study positions available. Students will be working as aides in the classroom, interacting with young children 2 1/2 - 6 years. For further information, call 763-6784 or 747-0068 '0 rief. 4 Whether you're into business, science or engineering, a TI calculator can make your courses easier to take. 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