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April 16, 1983 - Image 6

Resource type:
The Michigan Daily, 1983-04-16

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Page 6-Saturday, April 16, 1983-The Michigan Daily
'U' shops sell to same market

You have decided to buy a Michigan
sweatshirt as a birthday present for
your little sister. You also have decided
to buy the shirt from a University-run
shop instead of from one of the scores of
local retailers who sell items em-
blazoned with the Michigan logo. But
which University-owned store will you
go to?
Four weeks ago the Michigan Union
opened an expanded version of its Em-
blem Shop in a brand-new 1000-square
foot facility on the ground floor of the
Union. The Union has been selling
Michigan memorabilia for about 10
years and the new store offers a selec-
tion of over 400 pieces of Michigan
JUST A FEW blocks south on State
Street, in Yost Ice Arena, sits the
athletic department's M Go Blue Shop,
which has been in operation since 1980
and offers many of the same items that
can be found in the Emblem Shop.
Though the purpose of both shops is to
raise revenue for the University depar-

tments with which they are associated,
there is no connection between the two
stores. The proceeds from the M Go
Blue Shop go into the athletic depar-
tment's scholarship fund, and the
profits of the Emblem. Shop help sup-
port the Union.
The athletic department has long
been accused of having interests that
are widely disparate with those of the
University in general. The athletic
budgets are independent of the Univer-
sity's General Fund, which is made up
of student fees and state aid. General
Fund money is used to subsidize the
ALTHOUGH THE two stores are
competing with one another, ad-
ministrators don't mind it.
"Sure there's competition," said
athletic Director Don Canham. "(But)
that's not our concern. There's a lot of
gas stations around, too, you know."
Mike Palmisano, who manages the M
Go Blue Shop welcomed the new store
in the Union. "The more the merrier for
Ann Arbor," he said.
PALMISANO said that competition
between the shops will not be a problem
because of the stores' locations and
clientele. "We don't draw too many
students down here," he said. "Most of
the people we get are alums and town-
The Emblem Shop, on the other hand,
hopes to attract a large number of
students. Gary Treer, the ad-

ministrator in charge of retail stores
for the Union, said that "students make
up the Emblem Shop's market. Treer
said that an effort to improve the shop's
service to student's was, in part,
responsible for the decision to expand.
"We wanted to offer a good selection of
Michigan type items to the students,"
he said.
Treer said the lack of rivalry to the
existence of a market for Michigan
paraphernalia is large enough to com-
fortably accomodate both shops. He
said that a supplier has told him that
Michigan is within the top few schools
in the nation for selling such items.
TREES SAID that the Emblem
Shop's new location will be a great
benefit to the store. "Our location is
real good. There's a lot of reasons to
come to the Union and they're in-
creasing all the time," he said. Treer
expects the business to do especially

well once the renovation of the Union is
complete in the fall.
For the 1983-84 fiscal year, Treer said
that he would like to see the Emblem
Shop do $150,000 of business. The M Go
Blue Shop last year netted about $70,000
Canham said.
Treer is pleased with the business
that the store has done already.
"Business has been picking up quickly.
We're doing better than expected," he
Bruce Weinberg, manager of the
University Cellar said that he expects
the Emblem Shop to present his store
with considerable competition. He said
that the Emblem Shop's home in the
Union will give the store an advantage.
"It's a decent location, but they're not
as big as we are," he said. "We're one
year more experienced than they are.
We'll have to wait and see," Weinberg

'i '

. F


The Union's Emblem Shop, one of
Michigan clothing and souvenirs.

Daily Photo by DAVID FRANKEL
two University-affiliated stores selling

Union renovation projects near completion
(Continued from Page 1)

Club, which was restored with its
original ceiling and floor, new tables,
and chairs, acoustic paneling, and
other subtle changes.
But U-Club manager Michael Crabb
says there is more to the club's success
than its new appearance. "It's a com-
bination of new menus, new attitudes,
new programming, and the new look,"





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he said. "We're doing close to 300 a day
for lunch and we were totally packed
everywhere for Michigras."
Crabb added that stricter enfor-
cement of the legal drinking age has not
hurt business. "We still have a line out
the door for Happy Hour, and only let
people in as others come out," he said.
THE U-CLUB will be joined this
spring by the Terrace, where the
original entrance, leaded glass, and
other details are being restored. The
food service extension will again be
serving meals outdoors during warm
The first of the shops on the ground
floor, the Emblem Shop, opened in
The Union's ticket operations moved
to the ground floor late in March, five
months after it was scheduled to make
the switch from its spot on the first
THE TICKET center was originally
planned to be placed underneath the
stairwell on the ground floor, but that
space was given to the Union Stop, the
candy and sundry shop now on the first
Cianciola said the switch was made
because the space beneath the stairwell
is better suited to a shop which depends
more on visibility for sale of "impulse
items." "People are already drawn to
the ticket operation," he said.
Tickets Office Manager Michelle
Babezewski said there are problems
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with the renovations done on the center.
BESIDES delays in relocating the
ticket center, Babezewski said workers
cannot reach customers because the
counter is too wide. Also, she said, the
chairs do not fit under the counter and a
cabinet for the ticket printer and com-
puter terminal does not fit in the space
available. She said it is nearly im-
possible for workers to reach the com-
For some reason, the custom
cabinetry was placed in the ticket cen-
ter first and the walls built around it.
But most Union workers are en-
thusiastic about the progress. Campus
Information Center (CIC) director Art
Lerner said his operation is already
doing well.
LERNER SAID the service handled
8,000 calls per month when it moved to
the Union last June. Now, he said, CIC
gets about 20,000 contacts each month.
The University delegation to the
Model United Nations in NeWv York City
worked from 9 a.m. to 11:30 p.m., each
day. Their schedule was incorrectly
reported in yesterday's Daily.

Lerner said the success is due to bet-W
ter visibility within the Union and
around the University. He compared
the information center with a similar
operation at the University of Wiscon-
sin, which "took 10 years to get 100,000
annual calls."
The "new" Union, especially the U-
Club and the recently-opened com-
puting center in the basement, is being
met with general enthusiasm from
UNION BOARD student represen-
tative Kathy Hartrick, an LSA Senior,
said despite delays she is very happy
with the work. "It looks fan-
tastic .. . compareU to ten years ago
the Union has had a great turnaround,"
she said.
"It's good to see it happening," said
freshman John Raihala. "When I came
for orientation I was wondering how
long it would take. It really looks good."
For, other students who have waited
to see the result of months of contruc-
tion, Cianciola said a second wave of
changes are on the way.
THE ORIGINAL plans will be com-
pleted within the $4.6 million budget,
Cianciola said, with enough left over to
construct a mini mall and a concourse
from the ground floor restaurant to the
computing center. He said the new
work will be completed no later than
January, 1984.
Don Root, architect for the firm han
dling the renovations, also said he was
pleased with the progress.
The firm, TMP Associates, reviews
the project once a week. "Right now it's
excellent," Root said. He said the
builders have succeeded in maintaining
"the original flavor (of the 1916 Union)
with the coved ceilings, wood paneling,
and tiled floors."
Cianciola says the renovations have
given the building a new, more
sophisticated look which is increasing.
student activity and interest in the
"It's important that people not judge
(the Union) as just a building," he said.
"It's an organization, an attitude, and a

CALL 764-0557


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ire 1:...." - - - - ______II L_

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