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September 24, 1982 - Image 12

Resource type:
Text
Publication:
The Michigan Daily, 1982-09-24

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Page 12-Friday, September 24, 1982-The Michigan Daily
CRITICIZES INDEPENDENT CONTRACTS
Canham baeks NCAA TN

By JEFFREY BERGIDA
Last week a U.S. district court judge
ruled that the National Collegiate
Athletic Association's $263.5 million
television contracts with ABC, CBS and
Turner Broadcast system are void, and
that the individual colleges are free to
negotiate their own individual contrac-
ts. The NCAA was charged with
violating anti-trust laws and was
prohibited from dealing with the net-
works on behalf of its member in-
stitutions.
The decision pleased representatives
of several major NCAA football
powers, including University of
Oklahoma coach Barry Switzer and
USC head coach John Robinson, two of
the more outspoken critics of NCAA
television policy. After the court's
decision, Oklahoma sold the television
rights to this Saturday's game with
USC to KOCO-TV in Oklahoma for
$250,000. But this sale has since been
voided by a temporary stay granted by
the 10th U.S. Circuit Court of Appeals,
Wednesday.
DESPITE BEING from one of the
schools that might benefit most finan-
cially from the ruling, *Michigan
athletic director Don Canham is not one
in favor of being free from NCAA con-
trol.
"The decision (to give television con-

trol to individual schools) was not in the
best interest of collegiate sports," said
Canham, who served on the NCAA
television committee for 10 years and
helped draw up the current legislation
concerning guidelines. "I say that
because of my belief that the (NCAA's)
control of television is absolutely essen-
tial."
If Judge Juan Burciaga's ruling is
upheld (oral arguments are slated to
begin Nov. 15) colleges would be able to
deal with Pay-TV services. and in-
dependent stations. No longer would
there be restrictions on how many
times a team could appear on television
and the NCAA could no longer punish
one of its members by not allowing it to
appear on television.
CANHAM SAID that the smaller
schools, which comprise the majority of
the NCAA, will be severely hurt. "If
Michigan telecasts every game, every
Saturday, (then) Eastern Michigan and
Toledo (for example) couldn't sell any
tickets because people will know that
they're going to see a game (on TV).
But the way it is now, they don't know
what they're going to see or when so
they go to (see) the small schools.
"The other thing about the court
decision," continued Canham, "is that
once the big schools start telecasting
their own games, they keep all the
money. Now, that money ($263 million
over four years) is spread out among
all the NCAA schools.
"The football television money pays
the way of the Division III women's golf
teams to the NCAA championships.
(Another) $6 million a year goes to pay
the expenses of non-revenue teams, for
Y fi v p p "th
+ + Year
PREPAE FOR

both men and women, in all three
divisions, to the NCAA champion-
ships," noted Canham, a member of the
NCAA championship events commit-
tee. The athletic director voiced con-
cern that many schools will have to
drop certain sports due to lack of funds
if Judge Burciaga's decision is upheld.
CANHAM IS confident that the NCAA
will regain control through the courts
and does not see a situation developing
in which the colleges will try to take ad-

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Canham ....
Wants NCAA TVcontrol

vantage of the current pro football
strike and begin playing on Sunday af-
ternoons as has been suggested.
"If we do (play on Sunday), when
they come back, they're (the pros)
going to have a lot of games to make up
and they're not going to have enough
dates, and they'll move right in on
Saturday. Try to sell advertising when
you've got two pro games and two
college games on a Saturday after-
noon," Canham said mockingly.
Judge Burciaga's decision was based
on his view that the NCAA has seriously
restricted free market forces in the
economics of college football television.
Were it not for the NCAA controls,

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controlj
many more college football game'
would be televised."
But Canham states that the colleges
which filed suit had their own motives.
"Texas, Georgia and Oklahoma are
looking at the vast pay and cable
television markets. I talked with Joe
Paterno (of Penn State) this summer
and he is the same way. They're very
concerned about the possibility of
losing control of cable television. And
that's what really got the suit started. I
"BUT I THINK they're wrong. I think
cable and pay-TV have got a great
future, but it's got to be controlled and
it's got to be shared, or else who are we
going to play? The big schools will reap
in tons of money off pay TV, but what
about the others?"
Canham said, however, that even if
the courts uphold Burciaga's ruling,.
most schools will probably still honor
the existing network contract. "I've
heard that Pittsburgh is questionable
but I talked to several athletic direc-
tors, some of whom you really wouldn't
expect to honor it, who said that they
would. I think we have a moral
agreement."
Those who are in favor of free
markets for college football say that
college basketball doesn't have any
problems with that system Canhan
counters that argument by saying that
"basketball is a totally different thing.
Most schools only have to bring in three
or four thousand people. You're not
going to put anyone out of business
because you hurt their basketball
program."
Canham has already been ap-
proached about televising the Michigan
State and Minnesota games. He says he
will stay with the network contract at
least for this year. At this point,
because of the "stay" order, it looks
like a final decision will not be reached
before the end of the 1982 season. 1983
though, may be another story.
GRIDDE PICKS
Las Vegas oddsmakers have
declared Michigan an 85-point favorite-
against UCLA after hearing that Satur-
day will be special alumni day at
Michigan stadium. It's a special alum-
ni day because Bo has decided to start
former Wolverines now idled by the
NFL strike. Curtis Greer, Ron SinV
pkins, Ed Muransky, Doug Marsh, Rob
Lytle, and Butch Woolfolk are all ex
pected to start the game.
Hearing of this brilliant strategy,
Northwestern head coach Dennis Green
plans to start former Wildcat grid star
Richard Simmons and Mr. Rogers.
How will alumni day affect Gridde
games nationwide? Make your guess
by picking the winners of these games,*
including the score of the Michigan
game, and bring them to the Daily at: ,
420 Maynard by midnight Friday.
Remember to include your name, ad-
dress, and phone number. #
1. UCLA at MICHIGAN (PICK SCORE)
2. Stanford at Ohio State
3. Michigan State at Miami (Fla.)
4. Washington State at Minnesota
5. Pittsburgh at Illinois
6. Toledo at Wisconsin
7. Iowa at Arizona
8. Northern Illinois at
Northwestern
9. Purdue at Notre Dame
10. Syracuse at Indiana
11. Nebraska at Penn State
12. USC at Oklahoma
13. Missouri at Texas

14. Kent State at Western Michigan
15. Virginia at Duke
16. Georgia Tech at Memphis State
17. Bethune-Cookman at North
Carolina A&T'0
18. Boise State at Pacific
19. Catawba at Slippery Rock
?0. DAILY LIBELS at UCLA Song Girls:
SCORES
American League
Detroit 10, Baltimore 5
Texas 5, California 4
National League
NY Mets 5, Chicago 4
San Francisco 11, Cincinnati 7

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