T6 Michigan Daily Friday, September 26, 1980 Page 11
p AFTER 6 MONTH HIATUS
'GO BLUE'. back again
By MARTHA CRALL
A favorite of Michigan sports fans
nearly disappeared last year. But
thanks to the popularity of Gf) BLUE!
Inside Wolverine Sports and a devoted
editor, the once-defunct publication has
been revived following a six-month ab-
Subscribers to the highly pro-
brought in enough local inv
form the Midwest Collegia
Publications, Inc., which
operation of both magazines.
Their first task was a siz
Paladino had to scrambl
enough money to get GO BLU
time for the football season. E
fell into place, he said, and
See more sports pages 12 a
, to find
UE! out in
letter inside the cover explaining the
process by which the magazine stop-
ped, and then resumed, publication. It
also promotes what it calls "a first-
class product with exciting news, stats,
and facts about Wolverine sports."
PALADINO IS confident GO BLUE!
will succeed where LeDuc failed-in
terms of financial well-being. He
theorized that LeDuc "got too big, too
fast," and lacked the entrepreneurial
quality which he feels is now presentin
the new operation.
"Everything is falling into place," he
said. "We've got all the money we need
... more than we need."
It took some long, grueling months
and a heavy dose of frustration, but
Paladino seems to have brought "the
magazine devoted exclusively to
Michigan sports" back in one piece,
and he hopes GO BLUE! will stay that
way for a long time.'. . this time.
Do you astound your friends and
family alike with your football
prognosticating wizardry? Then why
not astound us? A free one-item pizza
from Pizza Bob's is your catch if you
cast us the most accurate line on this
week's list of college games.
1. South Carolina at MICHIGAN
2. Arizona St. at Ohio St.
3. Western Michigan at Michigan St.
4. Minnesota at Southern Cal.
5. Indiana at Colorado
6. Air Force at Illinois
7. Wisconsin at UCLA
8. Northwestern at Syracuse
9, Iowa St. at Iowa
10. Eastern Michigan at Toledo
11. Kent St. at Central Michigan
12. Stanford at Oklahoma
13. Nebraska at Penn St.
14. Arizona at California
15. Tulane at Mississippi
16. Tennessee at Auburn
17. Maryn at North Carolina
18. Temple at Pittsburgh
;19. Slippery Rock at California (Pi.)
20. DAILY LIBELS at Whatsamatta U.
Beginning a week from today and
continuing each Friday thereafter,
you'll be able to submit letters to our
Fan-Fare column. But first, a few
ground rules. (1) Letters should not ex-
ceed 250 words. (2) Include your name,
address and phone number, in case we
need to contact you. (3) Address your
letters to The Michigan Daily-Sports,
420 Maynard, Ann Arbor, MI 48109.
Remember, this column can only be a
success with YOUR support, so we hope
to hear from you soon.
Fan-Fare coming soon
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THE COVER of September's issue of
GO BLUE! magazine, which has re-
turned to serve the followers of Wol-
Michigan magazine found that GO
BLUE! stopped arriving in the mail
*last February. The magazine's
publisher, LeDuc Enterprises, Inc.
filed for bankruptcy on March 1, and
apparently ended the brief existence of
GO BLUE! The corporation had
marketed similar publications at 25
other schools, but it entered several un-
profitable markets, and simultaneously
failed to generate sufficient advertising
revenue in the remaining markets.
LAST SEPTEMBER, Larry
OPaladino, former state sports editor of
the Associated Press was appointed to
the editorship of GO BLUE! When
LeDuc went under five months later,
Paladino went down with it. The pangs
associated with sudden unemployment,
in addition to the wave of interest that
was generated in the magazine, com-
pelled Paladino to seek financial sup-
port to continue its publication.
Paladino spent six months devoting
himself to such a project.
He found initial support from Craft
Printers, the East Lansing-based com-
pany which printed GO BLUE! and
Michigan State's version, Spartacade.
They helped spearhead the drive, along
with Paladino, which eventually
Collegiate Sports Publications raised
more than enough money to roll the
presses for the September editions.
"EXCELLENT BUSINESS people,"
in Paladino's words, were elected as of-
ficers of the new corporation. Adver-
tising sales generate a sizable amount
of revenue-in fact, Paladinio expects
GO BLUE! to break even "sooner than
expected." For a time, he said, those
subscriptions which went unhonored
when LeDuc ceased operations will be
continued at Midwest Collegiate's ex-
While the editorial format of GO
BLUE! has remained basically the
same under the new ownership, its size
and appearance have changed. Instead
of publishing one issue per week during
football season and one per month the
remainder of the year, Paladino ex-
plained that the new edition will appear
in magazine form monthly from August
to March, and bi-monthly from April to
July. A condensed version of GO
BLUE!, in newsletter form, will be sent
to subscribers on a weekly basis during
football season, and bi-weekly the
remainder of the year.
This month's issue, which marks the
resumption of GO BLUE!, contains a
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