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September 09, 1980 - Image 5

Resource type:
Text
Publication:
The Michigan Daily, 1980-09-09

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The Michigan Daily-Tuesday, September 9, 198-Page 5

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If ou think you could pick
)ur er wthyour eyes closed,
h ere'syour chance.

r1

Probably Just one beer drinker
in 3 can pass this test.
All three major premium beers are
distinctly different in taste. After all, they're
made by different brewers using different
ingredients and different brewing
processes. Still, it takes a pretty educated
tongue, to tell them apart.
You may not win, but you can't lose.
I Yi -

How do Schlitz, Budweiser
and Miller compare on taste?
That's for you to decide. Simply rate
each beer from 1 'to 10 on the flavor
characteristics below. When you're
finished, try to guess the brands by name.
Very, very few. people can do this.
Does the taste of a beer ever change?,
Yes-All beers have changed over the
years. One example is Schlitz. Two years
ago a master brewer named Frank
Sellinger came to Schlitz. He came to be
president. And to brew a Schlitz that was
smoother than any other beer. Taste that
beer for yourself. Because taste is what it's
all about.

4r
,

.4

S1,

This test requires a blindfold. That's
so your eyes won't influence your moutl
Because taste is all that counts - in this
test, and in a beer. Here's howe the test
works.You pour Schlitz, Bud and Miller
into identical glasses. Have a friend labe:
them 1, 2 and 3 and switch them aroun(
Now, taste. The one you pick may not bi
your , beer, but it's the beer with the tastE
you wiant.4
See? You can't lose.
What is that taste you're tasting?
Maybe beer tastes so good becaus
you're really tasting each sip more than
once. First, the lively, refreshing characte
of beer comes from the aroma and
flavor of the hops. Next, as you
swallow, you sense the rich-r
ness - the body -that barley

PWL >.5 E W " -

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