THE MCHIGAN DAILY
Saturday, May 22, 1971
OUTFOX CORPORATE AMERICA
Tired of seeing pollution belch from factorie sand their products? Industry talks a
good clean-up in its advertising, but real changes are not happening. Environmental
Action believes that citizens, can pressure corporations and other institutions into
controlling pollution. One Kane County, Illinois citizen, who calls himself the "Fox,"
is using creative tactics which have included:
" dumping the effluent of a corporation on the white rug in the I o b b y of its
* hanging from a railroad bridge a 60-foot banner which read: "We're involved
-in killing Lake Michigan, U.S. Steel."
" sticking labels on bars of soap in supermarkets all o ve r the country which
read: "Armour Dial pollutes our air. Armour Dial pollutes our water."
And he's not alone. Other citizens have taken the initiative by:
" dyeing the effluent of a factory red so that people can see how far it travels.
" attaching stickers which mark products as "Ecologically Superior" to their
* cutting down illegal highway billboards.
These actions have inspired Environmental Action to launch a national Ecotage Con-
test to develop new tactics which can persuade corporations and other institutions
to stop polluting, exploiting, or otherwise threatening the survival of life.
eco-tage (e-ko-tazh) n. (MnE. ecology and sabotage, from
Gr. oikos, a house, and logy, to study; the saboter, to dam-
age machinery with wooden shoes), the branch of tactical
biology that deals with the relationship between living
organisms and their technology. It refers to tactics which4a
can be executed without injury to life systems.
* entrants may submit more than one idea
* all entries must be typewritten, double-spaced
" more than one person may work on an entry, but only one representative
can receive the award
* entries may be submitted with a pseudonym
* all submissions become the property of Environmental Action and may
be reproduced by the organization 44
* contest void where prohibited by law
1 FIRST PRIZE a trip to washington, D.C., to receive the
"Golden Fox" trophy on national television
3 SECOND PRIZES an ecology library compied of the 15 most t
important books on ecology published during
10 THIRD PRIZES one copy each of Profiles in Corporate irre-
sponsibility and Earth Tool Kit
Stop lamenting and start thinking of effective tactics to
combat environmental damage! Entries may range from
simple ideas which embarrass corporations to more com-
plex plans for stopping corporate irresponsibility. Tactics
will be judged on creativity and feasibility. Contest entries
should be mailed to Ecotage, Environmental Action, Room
731, 1346 Connecticut Ave. N.W., Washington, D.C
20036 no later than September 1, 1971...y/