Page Two
THE SUMMER DAILY
Thursday, May 17, 1973
JAY SHARBUTT:
Teevision in review
HOLLYWOOD - So m e ex-
amples of how and why network
television management m a v e s
series around to improve ratings
were offered Tuesday by a top
CBS-TV executive.
The specific cases, prepared
for a meeting here this week of
the network's affiliate station re-
t.v.
tonight
6:00 2 4 7 11 13 New
9 Courtship of Eddie's Father
20 Stage Coach West
24 ABC News-Smith/Reasoner
50 Flintstones
56 Why You Smoke (A Self Test)
6:30 2 11 CBS News-Walter tronkite
4 13 NBC News-John Chancellor
7 ABC News-Smith/Reasoner
9 IDream of Jeannie
24 Dick Van Dyke
so ;illigan'o Island
59 Classroom Meetings
7:00 : Truth or Consequences
I News
7 To Tell the Truth
9 Beverly Hibiles
11 To Tell the Truth
13 What's My Line?
0 Nanny and the Professor
24 Bowling for Dollars
50 I Love Lucy
56 Course of Our Times
7:30 2 What's My Line?
4 Circus!
7 Michigan Outdoors
9 Movie
"Tarzan and the Leopard
Woman." (1946)
11 ParentnGame
13 Truth or Conseqtuences
20 Rifleman
34 Circus
50 Hogan's Heroes
56 Behind the Lines
8:00 11 The Waltons
4 13 Flip Wilson
Howard Cosell, Sandy Duncan,
Ta) Mahal
7 24 Mod Squad
20 Wrestling
50 Dragnet
56 Just a Cop
2:30 50 Merv Griffin
9:00 2 11 Movie
"Countdown" (1968)
4 13 Irunside
7 24 Kung Fu
9 News-Don West
20 Lee Trevino's Golf for
Swingers
56 Masterpiece Theatre
"Vanity Fair," a five-part
BBC satire.
9:30 9 Happy Though Married
20 Seven Hundred Club
10:00 4 13 Dean Martin
7 24 Streets of San Francisco
9 David Frose Revue
50 Perry Mason
56 Masterpiece Theatre
10:30 9 Countrytime
11:00 2 4 7 11 13 24 News
9 CBC News-Lloyd Robertson
50 One Step Beyond
11:30 2 11 Movie
"Tea and Sympathy" (1956)
4 13 Johnny Carson
7 24 Dick Cavett
Pianist Arthur Rubinstein,
violinist Lilit Gamper
9 News
20 Walters Family-Music
50 Movie-Drama
"Casablanca" (1942)
Humphrey Bogart, Ingrid
Bergman, Claude Rains, Paul
Henreid, Peter Lorre, Sydney
Greenstreet
12:00 9 Movie-Musical
"Follow the Fleet." (1936)
Fred Astaire-Ginger Rogers
1:00 4 7 13 News
1:50 2 Names of the Game
11 News
3:20 2 News
presentatives, were set forth by
CBS-TV programming vice presi-
dent Fred Silverman, who gave
a rundown of his organization's
new fall schedule. One case he
outlined in a night-by-night break-
down was this:
ON SATURDAYS where CBS-
TV currently has a lineup of.
"All in the Family," "Bridget
Loves Bernie" and the M a r y
Tyler Moore, Bob Newbart and
Carol Burnett series: "This has
been one of the biggest nights in
the history of television - yet
one troublesome half hour has
surfaced . . . From the day it
went on the air, 'Bridget Loves
Bernie' was losing close to 25
per cent of the 'All in the Fam-
ily' audience.
"The figure rose to 35 per cent
in the first quarter . . . And
more often than not, the show
During this period, NBC-TV's
was a valley on Saturday night.
'Emergency' . passed "Brid-
get' by. The ratings, in this case,
bore out a general feeling that
the show was not, qualitatively,
on a par with the rest of the
Saturday lineup. It was, in fact,
highly vulnerable, and could have
severe problems in the fall when
The Summer Daily, summer edition
>f The Michigan Daily, edited and
moanaged by students at the University
of Michigan. News phone: 764-0562. Sec-
ond Class postage paid at Ann Arbor,
Michigan 48104. Published daily Tues-
ay through Sunday morning Univer-
sity year. Subscription rates: $10 by
-arrier (campus area); $1 1local mail
in Mich. or Ohio); $13 non-local mail
other staes and foreign).
Summer Session published Tuesday
through Saturday morning. Subscrip-
tion eates: 05.50 by carrier (camput
ara); $6.50 local mail (in Mich. or
Ohio); $7.50 non-local mail (other
states and foreign).
603 east liberty'
Theatre Phone 66-,90
SHOWS DAILY at
1:00-3:30-6:15-8:45
THE "FOR FUN
WHODUN WHAT!
ABC installs a 90-minute slis-
pense movie series . .
"Recognizing the importance of
the current 'Bridget' slot as the
pivot for the night and indeed
the key to our continued Satur-
day leadership, we decided' that
'Bridget Loves Bernie' had to go.
"THE PROGRAM selected for
this ; coveted spot is 'MASH' -
one of the brightest and smart-
comedies in our schedule. Here
is a show, in spirit and appeal,
that is a. perfect companion
piece," Silverman said, for the
programs that will bracket it,
"All in the Family" and Miss
Moore's series.
Silverman says MASH "ap-
pears to be tough competitively,"
adding: "In what is considered
to be one of the most trecher-
ous half hours in network tele-
vision, Sunday at 8 p.m. EDT, its
performance has steadily improv-
ed - reaching a 33 share in-the
last national Nielsen. We have
not seen a 33 here since Ed Sul-
livan in his heyday."
The executive says CBS-TV be-
lieves the new Saturday slot will
help "MASH' become a "super-
star" entry.
124 . UnivII rsity
C A MPUS
Theotre Phone 668-6416
"Glenda's portrait
of o raunchy gutter-
snipe is a showstopper."
-Playboy
"That'Hamilton Bitch'?
Well, perhaps Iam.
But I'mthe woman
he wants!"
Burt Reynolds is HOTi Ask Dyan Cannon!
COLUMI 2A PC
Pre BIGBS SHOWS AT 1 :15,
ROERKM WE N3:10, 5:05, 7, 9 P.M.
231south Sa CI - _t_
TheatreS TPhoneT662-S264
STARTS THURSDAY at
7
-A
WEDNESDAY and, TH URSDAY
LAURENCEMICIHAEL
OLIVIER CAINE
)'JOSE 11 MANKIFWlCZa' F:
p 1
P c uJ'r
A 1 ALWALLIS Production
Glenda Peter
Ja&son -Finch
"The Nelson
Affair"
michaelJyd o
A IUsioersal Rlease "lebnieol",*
THURS-FRL. AT 7-9
SAT-SUN. AT 1-3-5-7-9
Brando's favorite performance (1970)
MARWLON
BRANDO GP
NFlmW LCOFORIbyLelCe
GILOA United Aptists
PONTECORVO
Modern Languages Building Aud. 3
(E. WASH INGTON AT THAYER )
Tickets on sale at 6 P.M.
7:30 P.M. $1.25 9:45 P.M.
N EW WORL.D FILM COOP
Alo-SI NIST ER H A RVEST
1930 CLASSIC OF DOPE SMOKING IN EGYPT
SATURDAY May 19-20 SUNDAY
NEW MORNING
presents
Francois Truffaut's
Jules
and
Jeanne Moreau Oskar Werner
"The picture is devoted, almost in its entirety, to
breaking new emotional ground . ." N.Y. POST.
"His feeling is spontaneous, s i n c e r e, generous,
naive, natural. It bubbles up like the spring of life
itself. A spectator who sits down to this picture
feeling old and dry will rise up feeling young and
green." TIME. "I'm so taken with the beauty and
novelty and wit and loving high spirits of Francois
Truffaut's JULES & JIM that I scarcely know where
to begin singing its praises. I look forward to seeing
this film at least once or twice a year for years to
come." NEW YORKER. "Will rank among the great
lyric achievements of the screen." Pauline Koel.
"Truffaut's finest film."
This is the weekend for Jules and Jim,
isn't it?
Modern Languages Building
Washington at Thayer St.
7:00 9:30
$1.25 Cont, -Friends of Newsreel
I
DUSTIN HOFFMAN and KATHERINE ROSS in
TH*E .GRADUAT'E
Directed by MIKE NICHOLS (Academy Award, Best Director)
with ANNE BANCROFT and BUCK HENRY
"The freshest,.funniest, and most touching film of the year."
-Hollis Alpert, Saturday Review
TONIGHT-May 17 Only Cinema Scope 7:30 & 9:30 P.M.
I * 1 * * * II * S B S
COMING TUESDAY: Rex Harrison and Audrey Hepburn in MY FAIR LADY
NEXT THURSDAY: Zero Mostel and Gene Wilder in THE PRODUCERS
All Showings in AUDITORIUM "A" Angell HalI-$1
Tiekets for each evening's performance on sale outside the auditorium at/6:30 p.m.