Sunday, April 20, 1975
THE MICHIGAN DAILY
Page Five
_________PRFILE
WOMAN PELLS COUPON
THE MIXED MEDIA OF
EDWINA DROBNY Best Spring Treat in Town!
APRIL 6-30
ANGUS CAMPBELL
More than numbers:
JSR's intrepid chief
FIRST FLOOR MICHIGAN UNION
TUES., THURS. 1-8
WED., FRI., SAT. 10-5
SUN. 12-5
By HERBERT TRIX
HARRY T R U M A N was a
fiesty, profane, sparkplug of
a man. Angus Campbell is
exactly the opposite - soft-
spoken, withdrawn, and modest.
But in 1948, they had something
very important in common. Un-
like everyone else, they both
knew Harry was going to beat
Tom Dewey.
Harry knew because ne be-
lieved in the. innate wisdom of
the American people. Campbell
knew because he believed in
the wisdom of his polling tech-
niques. As Director of the In-
stitute for S o c i a l Research,
Campbell has to know just about
everything.
To oversee the 100 or so pro-
jects currently conducted under
the Institute's auspices, Camp-
bell has to be schooled not only
in political behavior, but eco-
nomic and social principles of
action as well. In. its 25 years,
ISR has investigated such di-
verse facets of the human con-
dition as Chicago street gangs,
uric acid levels in the blood,
and people's satisfaction with
their automobile insurance
For most peoplr. ISR, the
world's largest center for social
science research, is the epi-
tome of the impersonal think-
tank. It's harsh architecture
and complex publications in-
spire visions of huge computer
banks spewing out cold, moun-
tains of statistics on how we be-
have.
But there is nothing imper-
sonal about- ISR's founder. At
home in his small spartan office
decorated with numerous piles
of books and folders, Campbell,
a slowly balding man, occasion-
ally fidgets as he talks about
himself, his past and his work.,
For a visionary, he is extreme-
ly unpretentious.
"I WOULD take my career as
the example of how futile it
is to predict when you are a
student what will eventually
happen to you," Campbell says.
"I started life as an experi-
mental psychologist working on
white rats, conditioned reflexes
and so on."
He soon moved on to a more
sophisticated rat-the human-
in much more sophisticated
mazes. Survey research, how-
ever, came about more by acci-
dent than intent. During the
Second World War, he landed a
job at the Division of Program
Surveys in the Department of
Agriculture. Before the war, the
office had done "little" surveys
of farmers, but with the coming
of hostilities, it served as the
general survey organization for
the entire government.
Realizing that the Division
would go back to agricultural
surveys after the war, Campbell
and several of his colleagues
b e g a n contacting universities
around the country. They pro-
posed they be hired as a group
to set up an institute for social
research.
IN THOSE days, this was a
radical proposal. But thanks'
to several far-sighted individ-
uals here at the University,
they were "hired."
"We came with no University
support whatever. They said,
'We will provide you space and
give you the opportunity to use
the University as a base to de-
velop t h i s crazy adventure}
you're t ell i n g us about,'"'
Campbell recalls.
Today, in addition to directing
the ISR and conducting his own
research, Campbell teaches a
law school seminar. "I teach
because I find that a different
kind of experience. I like the
contact with y o u n g people.
They're fun once they over-
come their difference to an old-
er figure."
But Michigan duties aren't the
only ones Campbell has shoul-
dered. His biography is chock-
full of memberships on advisory
panels ranging from the Bureau
of Labor Statistics to the Amer-
ican. Psychological Association.
The Federal Aviation Admin-
istration Committee on SST-
Sonic Boom which concluded
that the public disliked the in-;
tense boom, was one of his pet
projects. Of his work he char-
acteristically says, "Now wheth-
er those studies actually were
important later when the Senate
turned down the SST develop-!
ment by one vote, I don't know.j
I don't take credit for it. I'd
like to."
Organizational work to the
contrary, Campbell's most influ-
ential work remains The Ameri-
can Voter. Working within an
eight year period (1948-1956), he
and three others used extensive
survey research to show Ameri-
cans had a low political aware-I
ness level and a very loosely
organized set of political opin-
ions. Despite the passage of
time, Campbell says the findingsI
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are just as correct today. "You
just can't assume that people
who have had the advantages5
of college have a very sophis-'
ticated concept of politics or
very much interest in it."
Currently, Campbell is re-
searching what has been placedy
under the mantle of the "quality
of life." Americans, Campbell,
believes, have relied too long
on "dollars - and - cents" meas-
ures; so Campbell is askingI
samples for their subjective
opinions of their lives.
Two results impress Campbell
immediately. One concerns the!
number of under-30 women who
still seem to respond to the tra-
ditional concept of marriage as
the principal achievement of
their lives. The other is the
enormous importance of chil-
dren and the strain they cause
on family relationships, espe-
cially for the mother. This real-
ization, he believes, is having
an effect on the birth rate.
So this man, quietly destroy-
ing the paper clip in his hand
as he talks, has a do-ers profile
large enough to fill six Scotch
ads. Which one does he value
the most?
"The thing I've done that's
most likely to endure is help
build this Institute. I've put a
lot of effort and thought and
blood and tears into it and I
think it's clearly unique," he
says, pride bursting forth. Not
the sort of sentiments you'd ex-
pect from a man who runs a
think-tank.
THE SECOND INVITATIONAL FESTIVAL
OF EXPERIMENTAL THEATRE
at the
University of
funded by a grant
from the National '
Endowment for the
\rts, Washington, D.C.,
a federal agency
r ' - - . ,?
Join Julian Beck and Judith Malina, co-directors of THE LIVING THEATRE
COLLECTIVE, at the Festiva I in Ann Arbor, May 7-11, 1975
(S+ PERFORMANCES and WORKSHOPS by
5 INDEPENDENT COMPANIES 8 COLLEGE AND UNIVERSITY COMPANIES
Iowa Theatre Lab (Iowa City) Antioch College (Yellow Springs, Ohio)
Livinq Staqe (a venture of the Arena Bard College (Anondale-on-the-Hudson, NY)
Stoae, Washington, D.C.) California State University at Northridge
Livinq Theatre Collective (Pittsburgh) Community Colleqe of Alleqheny County
'Performance Group (NYC) * ( Pittsburgh )
ProVisional Theatre (Los Angeles) National Technical Institute of the Deof
(Rochester, NY)
6 FRINGE COMPANIES New York University (Graduate Drama
Friends Road Show (Europe & U.S.) Department, School for the Arts, NYC)
GelmanPalidofsky Dance Theatre Northeastern Illinois U (Chicago)
" 2 University of Minnesota (Minneapolis)
64a ~~~(Ann Arbor)Alent:CrhqCoee
Great Salt Lake Mime Troupe (Utah) A '"rate: Carthage Colle e
Kuku Ryku Theatre Laboratory, Inc. (NYC) enosha, Wisc.)
(3 Royal Canadian Aerial Theatre
(Vancouver, B.C.) For. a schedule of events, housing or ticket information, '
write: Coordinator, Experimental Festival, Mendelssohn
'oresented by special arrangement with the Theatre, U-M, Ann Arbor, OR stop by the PTP offices in 40
" University Movement Theatre Repertorv the Michigan Leaque.
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'1ii.% is a LDaily staff
MUSKET
announces
A FALL PRODUCTION OF
GODSPELL
NOW ACCEPTING APPLICATIONS
FOR CENTRAL COMMITTEE...
DIRECTOR MUSICAL DIRECTOR
CHOREOGRAPHER SET DESIGNER
COSTUME DESIGNER
And all other Design and Business Positions
APPLICATIONS DUE WEDNESDAY, APRIL 23
AT UAC OFFICES, 2ND FLOOR, UNION
for more information, coil 763-1107 or 764-1630
Hebrew House
The Kosher Co-ed Co-op
has
openings for
Spring, Summer
and Fall
1975
HURRY
Call DEBBY
763-6416
or BOB
668-8059
or stop in anytime
at 800 LINCOLN
Today at 24su ry
1 -3-5-7-9 p.m.
Open at12:45p.m.
-from the novel by
MICHAEL MOORCOCK
LAST DAYS OF
MAN ON EARTH
This weekend-
children's matinee
"RUMPLESTILTSKIN"
Shows at 1 & 3 p.m.-
Sat, and Sun.
All seats $1.00
Sat-Sun. at 5-7-9 p.m.
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CALL 764-1060
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Theatre' Phone665-6290 MONDAY is GUEST NIGHT
You and a quest--only $2.50
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