By THOMAS HAYDEN
Even professors arid legislators respect Marvin Niehuss.
Since cynicism rather than reverence usually marks the
attitudes of faculty and lawmakers toward college adminis-
trators, it is high praise when a literary college professor says,
"Niehuss is probably the clearest thinker and the straight-
est talker on that side of the street"
Many others share his assessment of Niehuss, who as vice-
president and dean of faculties is the administrator most di-
rectly concerned with the teaching side of the University.
Works With Faculty
He tends to the needs, complaint and requests of the fac-
tiny hires and fires them, argues with them, soothes them, and
inculdes many among his closest friends.
If the faculty respects Niehuss, he in turn is at least as
respectful and proud of them.
During some of the bitter months of the state's struggle
over taxes, he likened the faculty to a "good football team."
"It was as if we were being pushed back closer and closer
to our own goal line, then we held at the crucial points" - when
It looked more and more like no payroll funds would emerge
from; the state treasurer's office.
The number of faculty members leaving the University be-
cause of the shaky financial situation was not overwhelming
last year, and assurance of substantial salary increases came
through for many in July. "Their loyalty was tremendous and
a tribute to the greatness of
} ? this institution," Niehuss says.
The tax crisis still reverber-
ates and the annual season of
salary and job talk is now on
__'between various schools and
various teachers. Niehuss is
hopeful that loyalty and the
fulfilled promise of pay raises
will hold faculty members at
Niehuss wasopenly pleased
with the Legislature's record
$33 million appropriation to
the University for the present
"Considering the pressures
and problems they (the legis-
lators) went through up there,
we can't complain," he said.
"We told them faculty salaries
were our chief concern, 'and
they were taken careof."
Niehuss, tremendously, in-
tense in his work, was literal-
ly worn down this summer by
the strains on the University,
stemming from its critical fi-
During the same week that
the budget forstate higher
education was being readied
for passage, Niehuss was hos-
pitalized for several days' rest.
What was the ma t t e r?
"Nothing that about $33 mil-
lion wouldn't cure,' was the
analysis of Lyle Nelson, direc-
~ .for of University relations.
Significantly, while in the
hospital,. Niehuss received a
get-well card from Republican
Senator Elmer Porter, key fig-
t ure in legislative appropria-
tions, a man sometimes criti-
cized for taking a dim view of
the needs of higher education.
Porter's warm regard for
Niehuss may be even more sig-
nificant than the tespect the
University vice-president re-
ceives from the faculty.
. 4' N *
Seventieth Year of Editorial Freedom
VOL. LXX, No. 76
ANN ARBOR, MICHIGAN, THURSDAY, JANUARY 7, 1984
U. S. rn Apri
Groesbeek Makes Estimate
Of Februar yAdmissions
By CAROL LEVENTEN
The University will probably admit 185 new freshmen and about
300 undergraduate transfer students next semester, assistant director
of admissions Byron Groesbeck said recently.
The latter figure includes inter-University transfers. Figures on
transfer students-.entering the University for the first time are not,
yet available, he explained.
Groesbeck said that the figure for freshman enrollment is a little
smaller than last year, while the anticipated number of transferl
Rea Says City Still Candidate
By ROBET JUNKE
By JEAN SPENCER
Members of the Sigma Kappa
Study Committee were approved
by SGC at yesterday's meeting.
The committee is composed of
five SGC members headed by
Council President John -Feldkamp,
'61, as chairman. Other members
of the committee are Roger Sea-
sonwein, '61, SGC executive vice-
president; Daily Editor Thomas
Turner, '60; Mary Wellman, Pan-
hellenic president; and Phil Zook,
Joel Levine, '60, chairman of
Joint Judiciary Council, gave a
report on Joint Judic to the Coun-
cil. He is sitting on SGC for three
meetings as a guest with discus-
A driving regulations committee
was established to bring recom-
mendations to SGC for specific
changes in the student driving
code. Two representatives from
the Council, one from Joint Judic,
and one from the Graduate Stu-
dent Council will make up the
A motion was passed allocating
$2,500 to the Student Book Ex-
change to be used to enable SBX
to make advance payments to stu-
dents depositing used textbooks
for sale through the exchange.
Previously the SBX was limited
by students' objections to the time
lag between giving up a book and
receiving payment for it, Phil
Zook explained in the rationale
for his motion.
A revised student opinion survey
questionnaire was adopted. The
Council executive committee will
approve any necessary stylistic
changes, and the questionnaires
will subsequently be distributed to
campus housing units.
Joint Judiciary Council will
hold a joint policy meeting with
the Faculty Subcommittee on
Discipline early next semester
to discuss opening Joint Judi-
ciary sessions when the indi-
vidual in the case gives his con-
sent, Chairman Joel Levine,
60, of Joint Judiciary Council
told Student Government Coun-
cil at yesterday's meeting.
Currently all Joint Judic
sessions are closed.
Members of the Restrictive
Practices Committee reported that
the first meetings of the commit-
tee have been devoted to deter-
mining just what the purpose of
the meetings would be.
students is "about the same." TheI
proportion of undergraduate
transfer students entering in the
spring semester is generally larger
than. in the fall when the fresh-
man - transfer ratio is approxi-I
mately two to one.
No Quotas Setj
The ;estimated number of 300
transfers applies only to students1
entering the literary and archi-
tecture colleges and the educa-
tion, music, nursing and pharmacy
No special quotas were imposed
on transfer students for the spring
semester, Groesbeck said.
He noted that there were more
in - state applicants than usual,
and that there was "some indica-
tion" of an increase. in the num-
ber of qualified applicants at the
He attributed this to an over-
all increase in the number of high
Breaking down the incoming
transfer student data, the admis-
sions office found an increase in
the number of transfer applicants
from four-year colleges.
Junior College Transfers
No appreciable increase In the
number of applicants from junior
and community colleges was indi-
cated he reported. There were,
in fact, "very few" transfers com-
ing from the junior college level.
The estimated figures are sub-
ject to change, however, because
a certain proportion of those ac-
cepted will change their plans by
Total enrollment for next se-
mester cannot be predicted at this
date, Groesbeck said, because the
"biggest variable" - the number
of presently enrolled students who
will return is not yet determined.
University pre- and post-doctoral
graduate students may study in a
Soviet university during 1960-61,
Prof. Deming Brown, chairman of
the Slavic languages department,
A cultural exchange agreement
between the United States and the
Soviet Union,. completed" in 1958,
has helped 46 American graduate
students to study in the USSR.
To be eligible, applicants must
presently be at least graduate
students in any field.
Applicants should also be pro-'
ficient in speaking, reading and
understanding Russian, or willing
to spend a substantial part of the
summer in order to reach pro-
Applications are now available
in Prof. Brown's office, 3072 Frieze
Building. Completed applications,
transcripts and references must be
received by the Inter-University
Committee by Feb. 15 in order to
be considered. 1
Ann Arbor is still a candidate
for the site of British director
Tyrone Guthrie's professional rep-
ertory theatre, New York producer
Oliver Ra assured local residents
He said that he, Guthrie and
Peter Ziesler, New York stage
manager, will decide on a location
for the theatre they will establish
about Feb. 15 as previously an-
nounced, and rumors that they,
had already selected Minneapolis
as the site were unfounded.
One of four cities-Minneapolis,
Milwaukee, bleveland or Ann Ar-
bor-is theprobable location for
Local residents seeking the
The University has recently re-
ceived more than $196,000 in
grants and funds.
The Woodrow Wilson National
Fellowship Foundation has grant-
ed the University graduate school
$62,000. for use in assisting ad-
vanced students and strengthen-
ing its graduate program.
Funds are in the form of 31
subsidies of $2,000 each for Wil-
son Fellows enrolled in the Hor-
ace H. Rackham School of Gradu-
Three-quarters of each grant is
to be used "for assisting beyond
their first year any students gen-
uinely interested in a teaching
career, whether or not they earlier
r e c e i v e d Wilson Fellowships,"
Hugh S. Taylor, president of the
The remaining quarter is "to be
available at the discretion of the
in s ti t u t i o n, for strengthening
"The principle impact of this
kind of grant has been to provide
liquid funds to the graduate
schools with which they could
venture into a variety of methods
of support for graduate studies
not hitherto possible to them,"
The foundation was incorporat-
ed in 1947 to administer a Ford
Foundation grant of more than
$24 million, designed to intensify
the recruitment of college teach-
ers over a five-year period.
Also given funds was a team
of three University chemists.
For Boron Study
They were given a two-year
grant of $134,200 from the Nation-
al Science Foundation to continue
study of structures of boron com-
The three, Professors Christer
E. Nordman, Robert C. Taylor and
Robert W. Parry of the chemistry
department, have been investigat-
ing boron compounds in a basic
research project since 1951.
"We are trying to find out what
these molecules do," Prof. Parry
said. "This may lead to more
knowledge about them which may
be of some practical value."
Boron compounds show prom-
ise as high-energy propellants.
Practical benfits from such stu-
dies include improvements in
theatre for Ann Arbor set up a
formal organization yesterday,
naming Prof. Wilfred Kaplan of
the mathematics department as
chairman. He formerly led the
local appeal as head of the Dra-
matic Arts Center.
Rea discussed the theatre for
over two hours with University
officials. (The theatre wants to
operate with university affiliation.)
"We : expressed interest," Vice-
President and Dean of Faculties
Marvin Niehuss reported. "We be-
lieve the theatre would be a very
desirable addition to the commun-
ity at large."
The University has made no
definite commitments to the pro-
fessional group, Niehuss said. The
administrators discussed Rea's
proposal and the problem involved
in launching the theatre-raising
money, location of the building,
the group's relation to existing
University programs in drama and
Niehuss said the administration
would discuss the proposal to see
if anything can be brought to the
Regents for, action. Since definite
plans for a site for the potential
building have not yet evolved, any
University commitment cannot be
too specific, he said.
The University would probably
donate land for the theatre build-
ing, Niehuss said.
Konrad Matthaei of New York,
who is sounding out financial in-
terest for the theatre building,
termed his results to date "en-
couraging." He is not yet seeking
definite financial commitments un-
til the city for the theatre is de-
termined by Rea and his associ-
ates. At least $1.5 million will be
needed to build a 1,200-seat build-
Steel prices are bound to in-
crease as a result of this week's
wage agreements, Prof. Donald R.
G. Cowan of the business ad-
ministration school said.
Prof. Cowan, who has done ex-
tensive research on growth re-
quirements of the steel industry,
claimed prices will rise because:
1) Employment costs are rising
faster than productivity in the
2) Material costs will increase,
reflecting wage increases in firms
which supply the steel industry;
3) Costs of capital goods for re-
placement and expansion purposes
"While this reaction may be de-
layed, we're bound to see an in-
crease in steel prices unless the
industry takes a crippling loss in
profits," he explained. "It's re-
grettable that a competitive in-
dustry must bow to the pressure
of a labor monopoly with the help
of the government."
Prof. Paul W. McCracken of the
business administration school
said that, although "we're not out
of the woods yet," the settlement
reflects some progress in the bat-
tle against inflationary wage in-
Niehuss has held his present
s t sinp 1951; nrPvious he
4 Jput eJ pbttlu y Null Clu =
was vice-president in charge of university relations and a pro-
fessor of law.
He has been at the University almost continually since 1925
when he received his bachelor of arts degree In economics.
Now, as vice-president (part of the "administrative over-
head," he wryly says), Niehuss not only oversees all faculty
matters, but also stands as the University's chief executive be-
hind President Harlan Hatcher.
Faculty Gaining Awareness
The faculty, Niehuss believes, is "growing more and more
aware of administrative problems ... though they're not gen-
3 alerly immersed in them. The men who used to have privacy are
k now faced with a serious demand for outside involvements."
Though the faculty is by no means complacent, it is "by
and large a conservative group," Niehuss says. "We generally
don't find a great deal of reaction against change among facul-
ty members, but they don't just seize anything because it is
The faculty will probably originate any possible changes in
s. academic procedures, Niehuss explains.
What kind of changes? Niehuss himself is unsure, but
points to various conditions which might provoke shifts in the
American pattern of higher education.
Pressures Affect Education
Among the major problems "which no institution can dis-
regard," Niehuss lists swelling enrollments, expanding fields of
knowledge, and "too few qualified people to teach."
These demands must be met without "sacrificing the quality
of instruction and research here," Niehuss Insists. "Where
there's a choice between numbers and quality, we'll have to
"We're reluctant to abandon those things which have
°:spurred quality here: a selective student body, a quality faculty,
Sand relatively small classes. All three are found in all quality
"This ist one of the central problems of a state university-
to proceed with caution, not giving up our traditions unless we're
sure we can."
He feels some of higher education's problems can be miti-
E gated if the student takes on more responsibility for his own
In the American tradition, students have not been trained,
to accept independent responsibility, Niehuss notes.
"Perhaps it's time for him (the student) to realize his edu-
cation'is serious, riot only to himself but to his country."
MacMillan Says Better Advertising Needed
By RUTH EVENHUIS
"This is an era where consump-
tion, not production, is the basic
concern," Hugh M. MacMillan,
marketing and research director
growing up intellectually, emo-
tionally, and culturally."
MacMillan stressed that "ad-
vertising must advanceat a rate
comparable to the increase of
tised often disappears from the
He also emphasized the need for
creativity in the advertising field:
the perpetual' increase of individ-
ual brands necessitates a variety