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August 25, 1964 - Image 109

Resource type:
The Michigan Daily, 1964-08-25

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Generatiotist Reader


WHILE A FIVE-CENT Coke looks on approvingly, a business staffer (left) arranges advertising requisition slips. To the reader
they will be magically transformed into the exciting ads which border each page of The Daily. But to the business staff, soliciting,r
composing and publishing advertisements require hours of planning and brainwork (right).
Daily Business Staff Makes Profits,

Generation Editor, 1964-65
Generation, the University in-
ter-arts magazine, begins its 16th
year of continuous publication
this fall.
The scope of the magazine is
broad, encompassing all creative
areas of the University from
sculpture, painting and etching to.
photographic essays, architectural
innovations and social and politi-
cal criticism. Poetry, fiction, dra-
ma, essays and art are the maga-
zine's mainstays and areas in
which constant interest is main-
Publishing 8000 copies four
times a year, Generation aims at
excellence and diversity;, it at-
tempts to bridge the gap between
artist and audience. and form a
viable link of dialogue without
which creation becomes sterile
Generation is not composed of
an "in group" of people interested
in publishing their own material.
Neither is it the receptacle for
those who "think" they can write
or paint or photograph. It pub-
lishes quality material that de-
serves presentation to the Univer-
sity community, work that is fine-
ly and forcefully crafted. Its struc-
ture centers about 10 senior edi-
tors: seniors and graduate stu-
dents who formulate policy collec-
tively and decide individually, in
each area, what shall be publish-
To the student interested in the
broad area of publication, Genera-
tion offers many things. Young
writers and artists become ac-
quainted with a senior staff that
can provide individual assistance,
people who can give concerned in-
terest and valid criticism. Through
its contacts, the magazine can ac-
quaint them with other writers
and artists, new materials, per-
spectives and creative techniques.
For the less "creative," Gen-
eration is the means by which
the organization and operation of
a "little magazine" can be learn-
Ad. Sharing the Student Publica-
tions Bldg. physical facilities with!

The Daily, the Michiganensian and
Gargoyle, publishing is no vicar-
ious experience. The physical plant
includes five linotypes, an electric
proof press and thousands of dol-
lars worth of type and printing
materials. Staff members learn the
entire process of publishing, from
the original copy through typeset-
ting, "dummying-up," printing and
binding. The mechanics' and
aesthetics of ad composition, copy
layout and cover design, and the

less intricate but no less important
tasks of proofreading, advertising
and bookkeeping become familiar
to each staff member, though each
concentrates on one or perhaps
two areas.
Book Publishing
This year, ,staff members will
be able to learn the field of book
publishing as Generation launch-
es its new poet series. The hard-
bound, four-volume series of con-
ities in sponsoring poetry retdings,

Ensures Paper' s

Editorial Freedom

The Daily, like every newspaper
is a business. It is completely fi-
nancially independent of the Uni-
versity, and has . over 73 years,
through advertisement and sub-
scription income, built up assets
of over $420,000.
The Daily is probably as well
equipped as any other paper -of
its ,size in Michigan. It has a
building all its own, and a gor-
geous printing shop with excellent
equipment; five modern linotype
machines, two , monotype ma-
chines, a hand-set headline ma-
chine and a speedy 12-page press
The Daily has almost $200,000
revenue during the school year,
and pays $i7,000 yearly in stu-
dent payrolls. It operates at a
profit, and has,never been finan-
cially dependent on the Univer-
Names Listed
h Directory
The 1964-65 Student Directory,
a listing of every student in the
University, is scheduled for pub-
lication early in October.
The directory is published
through the facilities of the Board
in Control of Student Publications
and prepared by the campus chap-
ter of Alpha Phi Omega, .the na-
tional service fraternity.
It contains the name, local and
home address, local telephone
number and class of everyone reg-
istered at the University. The di-
rectory is compiled from registra-
tionnaires which Alpha Phi Omega
receives from the administration
shortly after school begins.
Work has already begun in soli-
citing advertising to finance the
directory. About $3250 will be re-
quired for publication of the fall
and spring installments.

Sales and advertising netted the
, directory a $5000 profit last year.
No Censorship
,This financial independence
' gives The Daily' membership in a
privileged minority of college news-
papers: it is one of the very few
not controlled or censored by its
school's adminisistration or jour-
nalism department. The contin-
ued solvency of 'The Daily is a
prerequisite to its traditions of
editorial freedom.
The curators and managers of
The Daily's financial matters -
and those who must 'run The
Daily as a business from day to
day-are the members of its busi-
ness staff.
The business staff is built from
I the bottom up-the people who
join it this year will be running
it in a very short time. Thus ac-
quiring new personnel is of prime
importance to the staff and to
the entire Daily. ,
Training Program
The business staff has a train-
ing program for new members de-
signed to familiarize them with all
aspects of the business side of
the paper's operation. For the
work it does is allocated to
many departments, each han-
dling its part of the operation.
Among these are layout and proof-
reading, display accounts, sub-
scription accounts, circulation, na-
tional advertising, classified ad-,
vertising, display advertising and
promotions. The trainee spends
several weeks observing and as-
sisting operation in each depart-
ment, thus gaining a working
knowledge of the entire business
Those in the layout and proof-
reading department are responsi-
ble for arranging the ads into
three pages, as well as checking
for typographical errors in the
ads of the next morning's paper.
The display accounts depart-
ment handles the financial as-
pects of display advertising, -in-
cluding checking ads that have
run, billing and' contacting local
merchants. In becoming person-
ally acquainted with the mer-
[chants, the members of the busi-
ness staff have an opportunity to
give the Ann Arbor community a
better impression of the students,
as well as to ring up sales and
profits for The Daily.
Financial Aspects
The subscription accounts de-
partment handles the financial as-
pects of circulation. Most of the
work is done during the first few
weeks of the semester, but stu-
dents are still, needed for bill-
.ing and crediting subscribers dur-
ing the rest of the term.
To the circulation department
falls the task of making sure
that almost 7000 Dailies get to
their purchasers. Students who
begin a trainee period in this de-
partment should plan to have
their afternoons free and spend
the 'irst few weeks of the se-
mester on duty calling and an-
swering the telephone.
The national advertising de-
partment has continuous contact
with several national advertisers,
including companies who con-
stantly seek employes from among
University graduates. National
sompanies that are now not ad-
vertising through The Daily are
contacted from time to time by
the department. This department
is more flexible when it comes
to hours for trainees; the work
can be done at almost any time
during the day.
Pleasant Diversion
Classified advertising involves
handling the many classified ads
phoned into The Daily every day.
Members of this department, in-

cluding trainees, must be free from
1 to 3 o'clock, since during that1
time the phones ring for place-
ment of ads in the next day's
paper. A pleasant and idiotic di-1
version for members of this de-
partment as well as for the
whole Daily staff is inserting clas-
sified ads for free. Anybody on
the staff can do it. --
The display advertising depart-
ment requires all members to have
their afternoons free, for this de-E
partment is mainly responsibleX
for meeting the deadline for put-c
ting out the paper. Designing thec
various display ads and deciding<
how they are going to run calls
for natural talent, interest and at
lively imagination.
The promotions department's
main task is soliciting ads fromC
advertisers for special features
and supplements. It has direct re-1
lations with the display advertis-J
ing department. Special innova-
tions such as the "ApartmentE
Appeal in Ann Arbor" sections
that ran last spring are mostly
the work of the promotions de-
Sophomore StaffI

The associate business manager
has several responsibilities: he or
she is in charge of all personnel,
including the trainee program, and
is the "keeper of the payroll." In
addition, the associate business
manager often serves as a coordi-
nator of activities and relations
between the business and editorial
The accounts manager worries
about efficiency, costs, service and
profits. This manager is in charge
of the layout and proofreading, the
display accounts, subscription ac-
counts and circulation.
The advertising manager con-
trols the departments of nation-
3l advertising, classified advertis-
ing, display advertising and pro-

folk concerts and other cultural
activities in conjunction with oth-
er student organizations, it in-
creases the dialogue between ar-
tist and community. Through its
staff, it fosters a more personal,
more rewarding dialogue with
those directly involved in the crea-
tive processes.
Generation can be a reans of
not only realizing creative desires,
but also of acquiring knowledge
of the whole field of publishing
and its periphery areas.
Student volunteers comr rise
the entire staff of The Daily,
cooperating on all of its staffs
- editorial, sports, business
and photography-to put out
the paper six days a week.
The editorial staff, besides
giving students an opportunity
to delve into affairs of the Uni-
versity,-city,' state, nation and
world, jserves as a training'
ground for future journalists,
a rewarding extracurricular ac-
tivity and a sharpener of wits,
critical abilities and general
writing skill. Trainees partici-
pate in story writing as well as
working shifts on night desk,
the center of activities for put-
ting together each day's paper.
The business staff gives prac-
tical experience in all the fi-
nancial, advertising, circulation
and advertisement m a kt e u p
skills necessaryto the paper's
functioning. S t a f f members
themselves solicit ads and man-
age all accounts for The Daily.
The photography staff is re-
sponsible for taking and mak-
ing prints of all local pictures
run in the paper. It has its own
darkroom facilities and oper-
ates in close conjunction with
editorial and sports personnel.
The 'sports staff covers not,
only University and inlra-mutal
athletic activities but profes-
sional sports as well. Oppor-
tunities exist for travel to cover
important away games and
eventually for column writing.
The sports staff has its own
Associated, Press ' wire.
Students at all class levels
are encouraged to try out for
positions on these staffs. An
introductory meeting, for each
one will be held at the begin-
ning of the semester, with time
and place announced in The
No experience is required,
and any student not on pro-
bation for low grades in hip
previous semester is eligible to
join the four teams which co-
operate in putting out an ex.
citing daily newspaper.

JERRY BADANES reads his work at a poetry reading sponsored
by Generation, the University's inter-arts magazine. Several of
these readings were held last year, as part of Generation editor
George A. White's efforts to further campus interest in the arts.

We're Great.
"A large minority of college
newspapers, among them The
Michigan Daily, The Cornell
Sun, The arvard Crimson and
The Columbia Spectator, are
truly professional t r a i n i n g
grounds for future newspaper-
men, often more effective than
journalism departments,"
-The New York Times

temporary poets will involve
large-scale printing, promotion
and distribution. Those concerned
with this area will be introduced
to an opportunity that is seldom
available, even in the book .in-
dustry-that of learning all the
areas of such production: typog-
raphy, binding, jacket design and
advertising on a national basis.
Generation offers a great deal
more than its office or printing
plant implies. Through its activ-


Invisible Writers Appraise U ultre
Against a background of char- I ically and without any mereyis I ion procedures. They vent

f: heir

All of these sections of the
business staff become familiar to
the trainees. The next step above
trainee is a position on the sopho-
more staff. Assistant manager, a
sophomore position, pays a salary
of $15 a month. Sophomores are
usually in the building about six
or ten hours a week.
The next level of command in
the businessastaff is the junior
staff. They are the heads of the
various departments and the
principal decision-makers in those
departments, enjoying a fair
amount of autonomy. They earn
$30 a month, and usually spend
over ten hours a week in the
Student Publications Bldg.
Senior Positions
At the end of their junior
year, most business staff mem-
bers petition for one of the four
important senior staff positions:
business manager, associate busi-
ness manager, accounts manager
and advertising manager. With the
business manager lies the final
responsibility for anything his
staff does; he serves as coordina-
tor between the staff and cam-
pus activities, and often speaks
for the staff.

Within the confines of the ivy-
covered building at 420 Maynard
St. there is an unorganized con-
glomeration of freeloaders called
the Daily reviewers.

red and splintered wooden desks
covered with an alfalfa-like layer
of paper, magazines and newspa-
pers in a glass-enclosed cage on
the second floor of the Student
Publications Bldg. the following
takes place:

passed into the clutches of the
Daily personnel director with ex-
cellent chances of becoming a
Daily staff reporter.
The letter-writers are unfortu-
nately immune to these qualifica-

U1V1 IUX; 1Gi. . 1~y Y t - " IU
spleens in isolation, hoping that
the editorial director has enough
perspicacity to realize he must
print the literary gem that will
arrive in the morrow's mail. But,
then, they can't buy nickel Cokes,

Photogs Use Darkest Room,
Come Out Most Enlightened
Though The Daily photograph- tures the night editor or assistant
ers work in the darkest room of night"chooses to run.
the Student Publications Bldg., Photographers get paid for the
they are an enlightened and in- pictures they take. They have a
tegral part of each day's news- choice of three payment plans.
paper. Either they receive 65 cents for
With an increasing emphasis each picture used; 45 cents for the
on pictures in The Daily, the first picture assigned, used or not,
photographer will play an impor- and 65 cents for 'the second pic-
tant role in its production, going ture printed; or 65 cents for each
out to gather most of the "art"-- photography assignment.
as photographs are called in jour- Te Daily has equipment for
nalistic jargon-used in the paper. use by photographers. It owns a
The pictures he will shoot will 35 mm Cannon camera and strobe
vary from single-column, head- for lighting. Many photographers
and-shoulders shots of visiting use it rather than their own equip-
lecturers to action-packed sports ment. The Daily will supply it to
and special events scenes. any interested photographer who
Two Shifts wants to work on the staff but
A photographer works one or does not have his own camera.
two afternoon or evening shifts a AP Circulation
week. He gets his assignment As The Daily is a member of
about 3:30 p.m., if he works after- the Associated Press, pictures
noons, or 7 p.m., if he works eve- taken by staff photographers may
nings, then journeys to various be supplied to it. These special in-
parts of campus to take the pic- terest photographs may be cir-
ture. An hour or so later, he re- culated by wirephoto across the
turns with the film 'and the dark- state, nation or world. Usually, the
room technician develops the pic- AP will pay a small commission

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