PAGE SIX
THE MICHIGAN DAILY
SUNDAY, 21 MARCH 1965
ESSENTIALS:
47 Deodorants Come Rolling in Strong
\-x.. w
By ROGER RAPOPORT
During a recent shopping trip I
noticed two boys in the deodorant
Ssection of a department store, de-
taching the lids of the various
products and systematically roll-
ing their fingers over the roll-ons,-
sniffing the aerosol sprays and
testing the consistency of the
creams.
There were 47 varieties of de-
odorants (as contrasted with 11
types of soap in an adjoining
case) and, as these boys realized,
purchasing a deodorant can be
as complicated as buying a new
car.
In olden days there were only
three types of deodorants: men's
( like Trig) Women's (Secret) and
family (Ban). Now, however. there
is a new fourth variety, the men's
deodorant acceptable for women
and children.
The fourth variety evolved
when Gillette watered down the
scent of its men's aerosol (Right
Guard) into a family deodorant.
The move was a great shot under
the arm for sales.
The secret of Right Guard's suc-
cess was that it was, "A personal
deodorant." This was a direct
smear at Bristol Meyers, who had
been trying to crack the family
deodorant market with a roll-on,
Ban. Naturally Ban had its trou-
bles since most family members
preferred not to share a roll-on
with four or five others. Right
Guard, succeeded because, "noth-
ing touches you but the spray,"
thus the resented intrusion of a
"foreign underarm" is averted.
The Mennen company followed
Right Guard's lead and turned its
Man's Spray into a family aerosol
and finally Bristol Meyers, know-
ing a good thing when it smells
it, has come out with a family
aerosol called Score.
Rest of Scene
Having cleared the air about
family aerosols, let's briefly take
a look at the rest of the deodor-
ant scene.
For men who refuse to use a
watered-down man's deodorant
like Right Guard, and have a
"man's job to do" Shulton offers
an aerosol called Manpower.
Twenty-four hours' staying power
is promised.
Offering 27 hour-protection is
Bristol Meyer's Trig. Not only does
a man get three hours of extra
care, but Trig has, "no flowery
perfume."
Brake
Also in the man's field is the
Mennen liquid roll-on, Brake. This
Mennen product is "man sized."
This refers to the fact that while
other roll-ons like Trig merely
have a radish-sized applicator
ball, Brake's applicator is, "300
per cent bigger and covers the
underarm completely."
For men who don't care to wait
for a wet roll-on to dry, Mennen
also offers a dry Speed Stick. This
deodorant is made "For people
who can't take a shower every
hour." (The deodorant industry's
answer to the toothpaste for
people who can't brush after every
meal.)
Pads
For people who can't take
showers, period, Associated Pro-
ducts offers 5-day Deodorant Pads.
Since each pad should last five
days, the 75 contained in a jar
should last you 375 days. Since
a jar costs only $1.21, that's. less
than 3c a week for complete pro-
tection.
Having only briefly delineated
significant aspects of several
major varieties of the four kinds
of deodorants, it is necessary to
briefly mention several unique
characteristics of lesser known
deodorants.
Virile Male
-Seaforth for the virile male
who insists on a man's deodorant,
"inspired from the reputation of
Seaforth Scottish highlanders
founded in 1255 by Alexander II.
Their motto was, 'The Seaforth
will never retire'." (Or perspire?)
-48 hours-a deodorant cologne
acceptable "for the feet."
-Ever Dry-the only deodorant
that goes on with a shoe polish
applicator.
-Ar Ex, the deodorant for
people who are allergic to
dorants.
deo-
One final warning about deo-
dorants. It has been observed that
in the absence of the bug killer,
Raid, Right-Guard is an effective
substitute pesticide. However, in
the eventuality that you should
run out of Right Guard, do not
think the converse is true. Raid is
not an effective deodorant.
'j
MIDDIE DRESSES go sailing TO WELCOME friends and guests for a casual afternoon, high
off into Spring. fashion decrees that white on white is 'in'.
§
§
Van overt orbwear
has been desgned to gve you the'
ultimatle in coolness wihout saciicn
the style you ex'pec.
§ I
SPOORTCCOATS
of exceptional character include . . .
Cotton and Dacron Seersucker .. .. . .. .. .. . ... .. . ... 35.00 §
Cotton and Dacron Plaids and Stripes .. .. .. .. . .. .. . .. 35.00$
Cotton and Dacron Solid Shades . .. . ... ........... 35.00
Wool and Dacron Plaids and Stripes .. . .. .. .. 50.00 to 85.00 §
Wool and Dacron Solid Shades . . . .... .. . . .. 45.00 to 85.00 §
SLACKS
§
tailored toineet your detands
of style and cofort.
§
Cotton and Dacron-Claids-Pand tripesk... .. ..I.50
Wool and Dacron-Plaidn Strpes. .. .. . .. .0.0.0 to 85.0
DARLING, I ADORE your n- w plaid sport coat for spring. It
makes you look so virile and handsome.
HOW HANDSOME you are in your powder blue blazer this spring.
F REE DRAWING!
LEiWi% SPEA L I
I love a man in Van Heusen "417"
It's wild, the way his long, lean
good looks come on strong in that
"V-Tapered" fit. Anyone can tell
he's top man on my scene when he
steps out in the stepped-up styling of
authentic Button-Downs or smooth
Snap-Tabs. And the added
attraction of Van Heusen spring
fabrics and colors make him my
favorite distraction.
41
VA N
HEUSEN'
younger by design
V-Taper-for the lean trim look.
STINGRAY FASTBACK
U FERRARI 250 GTO
_ . _- _ _ _ _ _ _ _
VAN H Uv .,li
THE BUT
WITH BUlL
When a manr
BANKED TRACK with SPINOUT APRON
NOTHING TO BUY
THE DRAWING WILL BE HELD
SATURDAY, APRIL 3rd at 2:00
REGISTER NOW!
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TON-DOWN
T-IN APPEAL
means business he
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