MY 1, 1962
TAF MICUTt. A N lFbA Ti.V
S1 16 u L' 111 1 4 E A 1I REA of
PAGE SEVEN
.
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JUiU1ULE UfEKA1UI:
Television Center Provides Variety of Services
By BURTON MICHAELS
In 'a reconverted mortuary on
Maynard Street the University
Television Center operates the
"most unique and extensive" col-
lege educational television service
in the nation.
Begun in 1950, when it present-
ed the first university-produced
television series devoted to a sin-
gle subject, the Television Center
"shares with the state, the na-
tion and the world the resources
of the University-particularly the
contributions of the faculty," Prof.
Garnet Garrison of the speech de-
partmenti and director of broad-
casting, said recently.
As a public service, the Televi-
sion Center distributes its video
tape and kinescope programs to 12
state television stations free and
to 43 outstate stations at a nom-
inal charge covering shipping and
previewing costs. The University
supports the operation with an
annual budget of $200,000.
'Direct Distribution'
The Center's "direct distibu-
tion" programs number over 4,000
broadcasts a year and reach an
estimated weekly audience of ap-
proximately 1.25 million viewers.
About 700 different faculty mem-
bers have appeared on these pro-
grams.'
Because all 12 standard frequen-
cy channels in the Ann Arbor area
are being used, and few television
sets are presently equipped to re-
ceive ultra high frequency sta-
tions, the Center does not have
a station. But by act of Congress
all sets made after 1964 must be
equipped for ultra high frequency,
and the possibility of establishing
a station at that time is being dis-
cussed.
Television columnist John Cros-
by, in a series of articles about
the Television Center, cited as one
of its greatest advantages the fact
Shyness
Gotch ya Fella?
a i tie lee ry of coming
that, since it "doesn't have spon-
sors or ad agencies or Nielsen rat-
ings to worry about, it can pre-
sent the truth unvarnished." That
truth comes in what Crosby called
"the sheer importance of its sub-
ject matter. When the viewer has
finished with its programs, he is
left with a very real sense of
achievement, far more lasting and
rewarding than any amount of
.entertainment."
Interesting Education
To utilize its advantages, the
Center "attempts to educate in
an interesting manner. We use a
variety of approaches-whatever is
most effective to express the con-
tent, whether it involves tech-
niques or straight discussion. The
high level of our subject matter is
sometimes above the audience. We
try to make such subjects as com-
prehensible as possible without
oversimplifying," Prof. Garrison
said.
The faculty members who pre-
sent these subjects do so voluntar-
ily, for "nominal" pay. In consid-
ering promotions, "some depart-
ment chairmen take television ap-
pearances into consideration as an
unofficial item," Prof. Garrison
said.
But the programs are not limit-
ed to faculty members. Eleanor
Roosevelt, Robert Frost, Mme.
Chiang Kai-Shek, Linus Pauling,
Miss Judith Anderson and Senator
Mike Mansfield (D-Mont) are just
a few of the international celebri-
ties who have appeared on Univer-
sity celluloid.
Wide Range
The range of programs is as
great as their "stars." The "Un-
derstanding Our World" series has
treated such topics as the "un-
palatable" behavior of American
Korean War prisoners, social
work, marriage in Russia, hypno-
tism, the Peace Corps and labor
songs.
The Center also produces spe-
cial series, such as the current 20-
week "depth" study of law. It
has examined Italy; psychology,
storytelling, linguistics and Ameri-
can folklore. "The Real Story of
Billy the Kid," part of its "West-
ern Way" sequence, was one of
a few shows shown at a confer-
ence in Salzburg on American tele-
vision and has since been request-
ed for rebroadcasting.
In addition to programs for reg-
ular distribution, the Center un-
dertakes special contracts. It film-
ed a series on Japan for the Na-
tional Educational Television net-
work. For The Midwest Program
on Airborne Television Instruc-
tion, which transmits to schools
in six states from an airplane
flying from Purdue, it did a 64-
part series on American literature
for eleventh graders. The United
States Intelligence Agency, a civil
defense unit, the state of Nigeria,
the Canadian Broadcasting Corp.
and the Ford Foundation have,
awarded it contracts.
Petitioning Government
The Center is involved in the
University petitioning of the
Health, Education and Welfare
Department for a $49,000 grant to
program information about water
pollution. It receives 400 requestsE
annually for its audio-visual aidsF
services. It recently produced a1
motion picture, "The Idea of
Michigan," explaining 'Universityr
functions, and hopes to begin
filming an annual Universityi
newsreel to show to alumni. f
But perhaps the Center service
of most immediate interest to stu-
dents is closed circuit television.
The Center is not in charge of
instructional television, but mere-
ly manages the technical equip-
ment for academic instructors.
I J
The Medical School pioneered
in closed circuit television at the
University. Today it boasts an
"elaborate" color studio with
equipment worth $250,000. Televis-
ed operations allow greater mag-
nification than previous methods,
while video tape "allows us to
film a classic surgery in the way
we do it here" for later showing,
Prof. Garrison said. Plans are be-
ing made for developing equip-
ment attachable to microscopes.
Successful Operations
Television has been used most
successfully with operations in
gynecology and oral surgery. Re-
cently interviews between psychia-
trists and patients have been tele-
vised, with the patient's permis-
sion, to students who can trans-
mit questions for the patient to
the psychiatrist. The nursing and
pharmacy schools now are also
introducing television.
"One of the most significant oc-
curences in the legal profession
in the last 100 years," John C.
Satterfield, president of the Amer-
ican Bar Association, called the
Law School's closed circuit tele-
vising of trials in the Washtenaw
County Circuit Court.
With the installation of a cam-
era in the court room, the Law
School became "the only institu-
tion il the nation which permits
students to view courtroom pro-
cedure via television," Prof. Garri-
son said. Since broadcasting trials
is prohibited, television rooms in
the law quadrangle have been de-
clared adjunct courtrooms. From
these rooms law students and in-
structors can manipulate the cam-
Wyllie Named
As Director
For PR Unit
Director of Information Services
Cleland B. Wyllie has been named
director of the Great Lakes Dis-
trict for the American College'
Public Relations Association.
Elected at the annual meeting
held recently in Valparaiso, Wyllie
will not take office until August,
1964.
The Great Lakes District in-
cludes the states of Michigan,
Ohio, Indiana, Illinois, Wisconsin
and Minnesota. He now serves this
district as membership chairman.
Wyllie was promoted to his
present post last July. Prior to
that he had served as managing
editor of Information and News
Service for 16 years.
era in the courtroom by a iemote
control unit.
'Improved Presence'
The effect of this installation i
evident in the "improved (oUri-
room presence" of studens in
practice court, Prof. Edmond F.
Devine of the Law School said.
The speech department utiiiie
educational television with both its
cameras in the Friee Bldg. and
its workshop at the Television
Center, which is turned over to
speech students on Friday after-
noons.
The zoology department uses its
two cameras to televise experi-
ments by senior professors to stu-
dents in 10 classrooms, and to ex-
hibit uniform specimens for tests
The English Language Institu e
focuses its cameras on lip action
and articulation, to teach both
foreign students and teachers of
foreign students.
The education school has tele-
vised interviews with secondary
school guidance counselors, in or-,
der to improve guidance teci-
niques.
Exemplary of lie popular nic-
has won the Variety "Showman-
shp r, Urd or educational tele-
x anon,. a 1 t he Billboard award
101 public sen ice promotion, To
its cemt di r sev cial Ohio State
Itit ute fr Eduncation by Padio
and Tilvisin awaords. the Gavel
Aw a of the American Bar Asso-
eiaiion. and twon citations from the
Freedonis Foundation.
i i
MA LYeN MARK'S
th . Jiirlt iis of our
BEAUTY SALON
into a
ladies store to buy
your Valentine a gift
Cols wo Wn't bite!
548 Church St,
662-3055 or
662-4276
2222 Fuller Rd.
663-8155 or
663-9738
s®
II - ..T l
' -ems
I
in your MemorYth
is found at
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t
1.
x~l
514 S.
State
NO 5-9141
.r' . a: _ y, d Y..._: a. R._._..._.l : k:'F.'"FaTC ..<- ry -4 .:
William AL
Drawiigs and aintms
February 3-March 1, 1963
Opening reception to meet the artist
Sunday, February 3-3 to 6 P.M.
- 201 Nickel Arcade - NOrmandy 3-0918
Hours: Mon. thru Fri. 10-4; Sat. 10-1
IN REHEARSAL-The Silver Gavel Award was presented to the Television Center by the American
Bar Association for its series "Blessings of Liberty," shown here in rehearsal.
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