PUBLI CATIONS
SECTION
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PUBLICATIONS
SECTION
ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 12, 1961
THE MICHIGAN DAILY
enters t e ent-eodyar
tation for excellence un-
equalled in the college news-
paper world. It is the sound-
ing board and the bulletin
board for the entire campus
community. World and na-
tional news from the Associ-
ated Press, local coverage,
sports,cfeures tsand syndi-
FOR INDEPENDENCE:
Staff Handles Daily Finances
By DAVID MARCUS
"seventy years of editorial free-
dom" is one of The Daily's proud-
est slogans-and It is the Daily
business staff that has been one
of the mainstays behind this lib-
erty~ unusual among college news-
papers. 2
Led this year by Daily business
mnage Chale Juge '62 d
rangement that allows The Daily
to rmain unsubsidized and hence
Daily Has Latest
Deadline in State
Local, State, National Sports Events
Reported in Award-Winning Pa per
By JUDITH OPPENHEIM
Two unique features of The Michigan Daily-its 70 years of edi-
torial freedom and the only nickel soft drinks in town-are Illustrative
as nationa an iternationa news.
"When opinions are free, truth will prevail" Is The Daily's editorial
motto, found at the top of every editorial page. With this freedom to
comment almost without restric-+
~I1E Sf419n
THE MICHIGANENSIAN
has placed as one of the top
five yearbooks in the country
for years. Its presentation of
Michigan lie in pictorial
form is unique and its 500
pages make the memories of
the campus year a lasting ex-
perience for the freshman as
well as senior.
Day Operations
Business staff operations take
place throughout the afternoon
thus making them known as the
"day staff"~ in contrast to the
editorial staff whose main work
Thue functin oenif the business
staff are divided among the senior
managers: advertising, personnel,
accounts and finance. Nine junior
managers handle the subdivisions.
Within the advertising staff,
there are divisions for display and
classified ads, promotions (selling
ads), natonal, proofreading and
layout, and display accounts.
Display advertising deals mainly
with local Ann Arbor merchants,
handling copy and art work. The
display department attempts to
devise ways to combine pictures
and words into an effective mes-
sage for the advertiser's wares.
Promotions Chores
Promotions offers direct contact
with local businessmen, selling ad-
vertising contracts and attempting
to keep old ones renewed. Another
function of this department is to
help fill Daily supplements and
magazines with ads. Problems in
customer relations arise as sales-
men must convince regular adver-
tisers that the additional ads will
be to their benefit.
On a somewhat less pesonal
basis, national advertising handles
the ads of nationally known cor-
porations. The Daily obtains these
through a national college publi-
cations agency to which large
companies give promotions money
to be distributed as the agercy
sees fit.
Classifiedsadvertising is one as-
by, sell rent ply jk or pub-
onetofethe services that is provided
to th Uniersit comunit b
CONTROLLING THE PURSE STRINGS-While the editorial staff
looks upon the "other staff" as misers, the fact is that strict and
careful budgeting is only one of its funetions. Advertising must be
obtained, ads composed, circulation complaints handled and bills
made out.
tion on world or local events, how-
ever, goes an obligation of serving
every element of the diversified
campus as completely as possible.
In addition to news articles the
sports section, thre Dailyem Ofilt
Bulletin and Organization Notices
which serve as a calendar for keep-
ing readers informed about lec-
tures, concerts, examinations, job
opportunities and organization-
sponsored events across campus.
Frequent Sunday magazines fea-
ture art,' drama and litetrature,
with special supplements appear-
ing on spring and fall fashions.
Extra supplements also are pub-
lished at Christmas and in time
for the spring honors announce-
ments.
Txainee Program
Beginning editorial staff mem-
bers are trainees who meet weekly
with the personnel director for dis-
cussions of Daily operations. They
are introduced to the heads of
several student organizations and
given an opportunity to "work
desk" almost immediately.
Desk work at first consists main-
ly of writing headlines, reading
proof and gaining familiarity with
Daily procedures.
Trainees are promoted to re-
porters and assigned "beats" -
specific areas of the campus to
cover. They generally work four'
hours weekly on night desk and
are then eligible for promotion to
the position of rewrite.
Second year staff members work
one night per week (a special 2 :30
"permission" is granted to women)
aos ANE's (Assistant Night Edi-
in torie on thi bats take
Junior baebcome Night Editors
the Bad n ontol of Studen
MICHIGANENSIAN
.GENERATION*...S ThUNT
4est' .- iterary ...........agazine,..... ..
fetuWR tEprcT. Iof Y
det .
THE STUDENT DIRECT.
boo for findingispynstu-e
lts evsecry studnt enolle
DIRECTORY
THE SPORTS WIRE
...'what's the score?
applications and scrapbooks sub-
mnitted by petitioners, the Board
apoints te editor, city editor,
magzneedtor personneldietr
The heart of The Daily is the
cit roo whic oc upismr
BIG BUSINESS-The Daily is entirely financially self-supporting
and the reason for this independence is the business staff, headed
next year by Charles Judges. Business Manager Judge takes t.im'~
from his many managerial responsibilities to plan a display ad
that must be finished quickly to meet the deadline.
AROUND THE CLOCK OPERATIONS:
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