PUBLI CATIONS SECTION i!3au ~1Iait~ PUBLICATIONS SECTION ANN ARBOR, MICHIGAN, TUESDAY, SEPTEMBER 12, 1961 THE MICHIGAN DAILY enters t e ent-eodyar tation for excellence un- equalled in the college news- paper world. It is the sound- ing board and the bulletin board for the entire campus community. World and na- tional news from the Associ- ated Press, local coverage, sports,cfeures tsand syndi- FOR INDEPENDENCE: Staff Handles Daily Finances By DAVID MARCUS "seventy years of editorial free- dom" is one of The Daily's proud- est slogans-and It is the Daily business staff that has been one of the mainstays behind this lib- erty~ unusual among college news- papers. 2 Led this year by Daily business mnage Chale Juge '62 d rangement that allows The Daily to rmain unsubsidized and hence Daily Has Latest Deadline in State Local, State, National Sports Events Reported in Award-Winning Pa per By JUDITH OPPENHEIM Two unique features of The Michigan Daily-its 70 years of edi- torial freedom and the only nickel soft drinks in town-are Illustrative as nationa an iternationa news. "When opinions are free, truth will prevail" Is The Daily's editorial motto, found at the top of every editorial page. With this freedom to comment almost without restric-+ ~I1E Sf419n THE MICHIGANENSIAN has placed as one of the top five yearbooks in the country for years. Its presentation of Michigan lie in pictorial form is unique and its 500 pages make the memories of the campus year a lasting ex- perience for the freshman as well as senior. Day Operations Business staff operations take place throughout the afternoon thus making them known as the "day staff"~ in contrast to the editorial staff whose main work Thue functin oenif the business staff are divided among the senior managers: advertising, personnel, accounts and finance. Nine junior managers handle the subdivisions. Within the advertising staff, there are divisions for display and classified ads, promotions (selling ads), natonal, proofreading and layout, and display accounts. Display advertising deals mainly with local Ann Arbor merchants, handling copy and art work. The display department attempts to devise ways to combine pictures and words into an effective mes- sage for the advertiser's wares. Promotions Chores Promotions offers direct contact with local businessmen, selling ad- vertising contracts and attempting to keep old ones renewed. Another function of this department is to help fill Daily supplements and magazines with ads. Problems in customer relations arise as sales- men must convince regular adver- tisers that the additional ads will be to their benefit. On a somewhat less pesonal basis, national advertising handles the ads of nationally known cor- porations. The Daily obtains these through a national college publi- cations agency to which large companies give promotions money to be distributed as the agercy sees fit. Classifiedsadvertising is one as- by, sell rent ply jk or pub- onetofethe services that is provided to th Uniersit comunit b CONTROLLING THE PURSE STRINGS-While the editorial staff looks upon the "other staff" as misers, the fact is that strict and careful budgeting is only one of its funetions. Advertising must be obtained, ads composed, circulation complaints handled and bills made out. tion on world or local events, how- ever, goes an obligation of serving every element of the diversified campus as completely as possible. In addition to news articles the sports section, thre Dailyem Ofilt Bulletin and Organization Notices which serve as a calendar for keep- ing readers informed about lec- tures, concerts, examinations, job opportunities and organization- sponsored events across campus. Frequent Sunday magazines fea- ture art,' drama and litetrature, with special supplements appear- ing on spring and fall fashions. Extra supplements also are pub- lished at Christmas and in time for the spring honors announce- ments. Txainee Program Beginning editorial staff mem- bers are trainees who meet weekly with the personnel director for dis- cussions of Daily operations. They are introduced to the heads of several student organizations and given an opportunity to "work desk" almost immediately. Desk work at first consists main- ly of writing headlines, reading proof and gaining familiarity with Daily procedures. Trainees are promoted to re- porters and assigned "beats" - specific areas of the campus to cover. They generally work four' hours weekly on night desk and are then eligible for promotion to the position of rewrite. Second year staff members work one night per week (a special 2 :30 "permission" is granted to women) aos ANE's (Assistant Night Edi- in torie on thi bats take Junior baebcome Night Editors the Bad n ontol of Studen MICHIGANENSIAN .GENERATION*...S ThUNT 4est' .- iterary ...........agazine,..... .. fetuWR tEprcT. Iof Y det . THE STUDENT DIRECT. boo for findingispynstu-e lts evsecry studnt enolle DIRECTORY THE SPORTS WIRE ...'what's the score? applications and scrapbooks sub- mnitted by petitioners, the Board apoints te editor, city editor, magzneedtor personneldietr The heart of The Daily is the cit roo whic oc upismr BIG BUSINESS-The Daily is entirely financially self-supporting and the reason for this independence is the business staff, headed next year by Charles Judges. Business Manager Judge takes t.im'~ from his many managerial responsibilities to plan a display ad that must be finished quickly to meet the deadline. AROUND THE CLOCK OPERATIONS: u...in. m ' == 1 ~.