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erox, UMI:
Computer Systems Become Big Business
(Continued from Page 1)
The roll of film can be used in
special projection devices called
"readers," or turned into positive
singles, xerographic "editions of
one" for 31/2 cents per page, or
offset plates for multiple print-
ings.
UMI recently has entered the
commercial market with a 100,000
copy edition of "Alice's Adven-
tures Underground" by Lewis Car-
roll. Nor is this a one-shot venture,
indicates Power; in the offing is
the March of America set of
documents relating to American
history.
UMI became a subsidiary of
Xerox Corporation four years ago.
Xerox had a long history in the
photocopying supply business,, but
began investigating the commer-
cial xerography 'field as early as
1950. The corporation really
caught fire six years ago when it
marketed the 914 office copier;
annual earnings now approach the
$1 billion mark.
"One thing that sets Xerox
apart from its competitors," says
Frank Cliff, account representative
in Ann Arbor, "was that our pro-
cess did not require the use of
chemically or heat treated paper
-prints can be made on ordinary
bond paper, bone dry."
A further inducement to the
general public is the speed of re-
production and the modular pric-
ing scale which allows more copies
to be made for increasingly less.
Xerox primarily rents their ma-
chines to clients and services them
through branch offices.
One development made available,
and now being used by a southern
railroad, is the Long Distance
Xerography (LDX). LDX is a
combination of the basic copying
process machine with facsimile
reproduction. Gerald Mulligan,
editor in chief of Xerox communi-
cations, described the process:
"Documents are fed into a ma-
chine which looks like a copier,
are electronically scanned and
transmitted to microwave coaxial
cable or Telpax link, and are
printed on paper at the other end.
The application of LDX for
commercial uses has been slowed
down while pilot studies are learn-
ing how to adapt the process to
different companies' needs. Also,
the Federal Communications
Commission ruled that American
Telephone and Telegraph would
have to adjust Telpak transmis-
sion rates before LDX could be
used.
Another transmission device,
"Magnafax," to be released soon,
will be built by Magnavox Corp.
and marketed and serviced by
Xerox. It is a single compact unit
which can transmit and receive
documents through normal tele-
phone circuits. The telecopier will
be able to print out at a rate of
one typewriter paper-size page per
six minutes.
"Xerography will bring a reign
of terror into the publishing
world," writes Marshall McLuhan
of Toronto University, "because
it means that every reader can be-
come both author and publisher.
It totally decentralizes the long-
centralized publishing process ...
Anyone can take any book apart,
insert parts of other books and
other materials of his own interest,
and make his own book in rela-
tively fast time . . The problem
is copyrighting."
The copyright problem involved
in any hard-paper reproduction
will cause legal headaches for
several years to come. Basically,
the publishers want a new copy-
right act to insure royalties for the
life of the author plus fifty years.
Power says: "What needs to be
worked out is a simplified system
whereby legitimate, proper scien-
tific progress will not conflict with
suitable recompense to the
author."
Joseph C. Wilson, president of
Xerox, has sent a letter to thej
House Judiciary Committee con-
sidering the bill. He endorsed pres-
ent efforts to update the laws,
saying, "Deeply involved as our
company is in the field both as a
manufacturer of copying equip-
ment and a publisher of books and
educational material, we can ap-
preciate the diversity of interests
affected by the copyright.
"A great deal of imaginative
thinking and sincere cooperation
will/be required to guarantee legi-
timate compensation to copyright
owners, and yet avoid unreason-
able restrictions to free folw."
TOMORROW: The Knowledge
Explosion and Education.
MORE THAN ACADEMIC
We have an image problem. People persist in thinking the University
of Minnesota is strictly an academic institution. Actually, it's one of
the largest employers in the state with a payroll of more than 15,000.
And only 4,000 of them are faculty members.
We have professional employees in many non-teaching positions. These
jobs include the opportunity to study in Minnesota's prestigious gradu-
ate programs.
PERSONNEL REPRESENTATIVES-We don't lock out staff in an inter-
view booth all day. Our dynamic personnel program gives you the
chance to perform the whole range of personnel services. Degree
with major or minor in industrial relations, psychology or related
field required. Experience or graduate work preferred. Starting
salary over $500; excellent promotional possibilities.
RESEARCH SCIENTISTS-Our finest fringe benefit is the quality of
our research. Our scientists work closely with the University's fam-
ous researchers. Bachelor's or master's degree in chemistry, b'ology
or medical technology required. We also have openings fog ex-
perienced research personnel. Salary depends on qualifications,
SPACE ANALYST-Solving space problems for University departrrnts
is the prime concern in this job, open to a new college graduate. De-
gree in business, engineering, educational administration or related
field required. Starting salary over $500.
Send resume to: Personnel Office, University of Minnesota,
Room 4, Morrill Hall, Minneapolis, Minnesota. 55455
UNIVERSITY OF MINNESOTA
an equal opportunity employer
I A
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