TEN THE MIChIGAN DAILY TT SDfAY. APP L .1089;,'i aaa IUAMkJLL111 AL 1V11J lY' 1' .1()f3 i M' erox, UMI: Computer Systems Become Big Business (Continued from Page 1) The roll of film can be used in special projection devices called "readers," or turned into positive singles, xerographic "editions of one" for 31/2 cents per page, or offset plates for multiple print- ings. UMI recently has entered the commercial market with a 100,000 copy edition of "Alice's Adven- tures Underground" by Lewis Car- roll. Nor is this a one-shot venture, indicates Power; in the offing is the March of America set of documents relating to American history. UMI became a subsidiary of Xerox Corporation four years ago. Xerox had a long history in the photocopying supply business,, but began investigating the commer- cial xerography 'field as early as 1950. The corporation really caught fire six years ago when it marketed the 914 office copier; annual earnings now approach the $1 billion mark. "One thing that sets Xerox apart from its competitors," says Frank Cliff, account representative in Ann Arbor, "was that our pro- cess did not require the use of chemically or heat treated paper -prints can be made on ordinary bond paper, bone dry." A further inducement to the general public is the speed of re- production and the modular pric- ing scale which allows more copies to be made for increasingly less. Xerox primarily rents their ma- chines to clients and services them through branch offices. One development made available, and now being used by a southern railroad, is the Long Distance Xerography (LDX). LDX is a combination of the basic copying process machine with facsimile reproduction. Gerald Mulligan, editor in chief of Xerox communi- cations, described the process: "Documents are fed into a ma- chine which looks like a copier, are electronically scanned and transmitted to microwave coaxial cable or Telpax link, and are printed on paper at the other end. The application of LDX for commercial uses has been slowed down while pilot studies are learn- ing how to adapt the process to different companies' needs. Also, the Federal Communications Commission ruled that American Telephone and Telegraph would have to adjust Telpak transmis- sion rates before LDX could be used. Another transmission device, "Magnafax," to be released soon, will be built by Magnavox Corp. and marketed and serviced by Xerox. It is a single compact unit which can transmit and receive documents through normal tele- phone circuits. The telecopier will be able to print out at a rate of one typewriter paper-size page per six minutes. "Xerography will bring a reign of terror into the publishing world," writes Marshall McLuhan of Toronto University, "because it means that every reader can be- come both author and publisher. It totally decentralizes the long- centralized publishing process ... Anyone can take any book apart, insert parts of other books and other materials of his own interest, and make his own book in rela- tively fast time . . The problem is copyrighting." The copyright problem involved in any hard-paper reproduction will cause legal headaches for several years to come. Basically, the publishers want a new copy- right act to insure royalties for the life of the author plus fifty years. Power says: "What needs to be worked out is a simplified system whereby legitimate, proper scien- tific progress will not conflict with suitable recompense to the author." Joseph C. Wilson, president of Xerox, has sent a letter to thej House Judiciary Committee con- sidering the bill. He endorsed pres- ent efforts to update the laws, saying, "Deeply involved as our company is in the field both as a manufacturer of copying equip- ment and a publisher of books and educational material, we can ap- preciate the diversity of interests affected by the copyright. "A great deal of imaginative thinking and sincere cooperation will/be required to guarantee legi- timate compensation to copyright owners, and yet avoid unreason- able restrictions to free folw." TOMORROW: The Knowledge Explosion and Education. MORE THAN ACADEMIC We have an image problem. People persist in thinking the University of Minnesota is strictly an academic institution. Actually, it's one of the largest employers in the state with a payroll of more than 15,000. And only 4,000 of them are faculty members. We have professional employees in many non-teaching positions. These jobs include the opportunity to study in Minnesota's prestigious gradu- ate programs. PERSONNEL REPRESENTATIVES-We don't lock out staff in an inter- view booth all day. Our dynamic personnel program gives you the chance to perform the whole range of personnel services. Degree with major or minor in industrial relations, psychology or related field required. Experience or graduate work preferred. Starting salary over $500; excellent promotional possibilities. RESEARCH SCIENTISTS-Our finest fringe benefit is the quality of our research. Our scientists work closely with the University's fam- ous researchers. Bachelor's or master's degree in chemistry, b'ology or medical technology required. We also have openings fog ex- perienced research personnel. Salary depends on qualifications, SPACE ANALYST-Solving space problems for University departrrnts is the prime concern in this job, open to a new college graduate. De- gree in business, engineering, educational administration or related field required. Starting salary over $500. Send resume to: Personnel Office, University of Minnesota, Room 4, Morrill Hall, Minneapolis, Minnesota. 55455 UNIVERSITY OF MINNESOTA an equal opportunity employer I A 2000 W. Stadium Blvd. Ai Read and Use The Michigan Daily Classifieds! At I~ _ _ _ _____________ BEFORE FINALS .. . Nt . 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