THE MICHIGAN DAILY
Friday, September 5, 1969
By BILL DINNER
No matter how it happens, it
always seems to come at a bad
time. Just take a look at the
situation -- a person has found
a nice. comfortable, and enjoy-
able occupation (as nice as any
job could be), the house of his
dreams is constructed before his
eyes, and his loyal wife had the
thrill of her life decorating the
place as she had it in her doll
The neighborhood is nice and
the people are great and so what.
Michigan's Athletic director
Don Canham came along and
said something like this: Mr.
Eisner you have done a great
job coaching the tennis team at
Toledo and at the moment we
happen to be short of a tennis
coach, and I think we could use
your kind around here.
So for the second time in the
last nine months Michigan has
acquired a coach from the Mid-
American conference-Bo Sch-
embechler, the Wolverines' new
football coach, being the first.
In giving up a new home Brian
Eisner explained, "there are
many reasons why one decides
Pete Fishbach, Michigan's
number two singles player last
season and the Wolverines
standout in the NCAA cham-
pionship was selected to the
All-American tennis team of
1968-1969 by tennis coaches
throughout the country.
to change jobs. My reason for
coming was an opportunity to
work with a high level of talent,
a chance to guide the team and
to take them a lot farther. Prob-
ably the greatest factor was the
challenge to keep Michigan's
tennis at the top of the Big Ten
and to enhance their position
across the country."
Eisner is no newcomer to
Michigan tennis nor to the Wol-
verine philosophy of winning 11
Big Ten titles in t h e last 15
For Eisner, who attended
Michigan State, was the Spar-
tan captain in 1961 and 1962.
As an amateur he was ranked
tenth in singles and second in
doubles in the Western Tennis
While at State the native of
- Manitowac, Wisconsin, h a d a
long look at the Michigan squad
headed by Michigan's greatest
tennis coach Bill Murphy, the
man he is now replacing and
who was racking up champion-
ships with little regard for the
After acquiring his Masters in
physical education and reasons
and statistics, Eisner took the
helm at Toledo and quickly tried
to follow Michigan's precedent
by winning the Mid-American
title the last four years.
In many ways the 29-year-old
Eisner resembles his Mid-Am
compatriot Schembechler in his
philosophy of how a team
should be run.
Eisner comes across honest,
and very straightforward, wast-
ing little time. Believing in rug-
ged practices and workouts. The
team will probably play match-
es Monday, Wednesday, and
Friday, with Tuesdays a n d
Thursdays reserved for running
There has been a lot of talk
about enclosing the varsity ten-
nis courts, but financial prob-
lems have kept the idea pretty
much on the drawing board.
Eisner, however, does not feel
that the lack of good indoor
facilities will be much of a.
problem in recruiting. He noted
that the most important factor
will be the competition t h e
"If we can play the top teams
across the country then t h e
squad will have a much better
idea of the top competition.
MARK CONTI (left) and Dick Dell (right) catch a breather
after capturing the second doubles and four and first singles
respectively in last seasons Big Ten Championship. Dell, who
graduated last year, was the number one star and looks forward
to a promising career in amateur tennis. Conti, a junior, will
most probably follow Dell's footsteps as the team's leader this
STUDENTS AND FACULTY
THE UNIVERSITY OF MICHIGAN
WHERE IAt the new Ann Arbor Fuller Pool located on
Fuller Road, between North and Central cam-
Even narrow losses to the top
ranked players is often better
than 20 straight victories
against non-descript ones, when
it comes to deciding the draw
in the NCAA championship,"
Eisner is enthusiastic over the
team's chances and feels that
even though the team lost their
top three members, they have
a lot of new talent and should
have a good chance for the title
As for moving from his house
in Toledo, well, that should be
written off, since his main con-
cern seems to be the team and
the continuation of Michigan's
winning tennis tradition.
M ' football tickets-where to get them
Exclusive use by The University of Michigan
students and faculty
Beginning September 4th through October 12th
(weather conditions may require an earlier
closing of the pool)
7:00 P.M. to 9:00 P.M.
7:00 P.M. to 9:00 P.M.
2:00 P.M. to 5:30 P.M.
10:00 A.M. to 1:30 P.M.
POOL IS HEATED
By LEE KIRK
Among the many goodies each
student receives upon registering,
there is what is called an Ex-
change Card. This otherwise ir-
revelent looking piece of paper,
is, however, an absolute for the
student who desires the privilege
of seeing the Maize and Blue in
action on the gridiron this fall.
Students desiring football tick-
ets should take their Exchange
Card, I.D. Card and $14 to the
I.M. 'Sports) Building on the
day that their priority group is to
The seating preferences f o r
students are determined by the
Number of Years in Attendance
at the University. Your proper
priority group will be indicated by
your I.D. Card as follows:
Group no. 4 -- I.D. shows a
No 6 or less to the right of
Group No. 3 .-- I.D. shows
five letters imprinted on t h e
Group No. 2 - I.D. shows
three letters imprinted on the
Group No. 1
one letter imprinted on the bot-
If the I.D. doesn't indicate your
proper group you should bring a
transcript when you get y o u r
Tickets will be distributed at
the I.M. Building between 8:30
and 4:30 on the following days.
Each priority group will have a
Group 4 should pick up their
tickets on Friday, Sept. 5.
Group 3 on Monday, Sept. 8.
Group 2 on Tuesday, Sept. 9.
Group 1 on Wednesday, Sept.
The following rules will be ob-
1. Students in all four priorities
should pick up their tickets on
the day of their priority distribu-
tion. If not, they will be issued
tickets in the area being distribut-
ed on that day. After September
10, tickets will be distributed at
the Football Ticket Office, corneri
of S. State and Hoover, through
noon of September 20. After this
date, there will be no more stu-
dent tickets sold.
2. A student may present his'
football coupon with Exchange
Card and three other Football,
Coupons with exchange cards to
receive tickets at the regular dis-
tribution windows. No more than
four tickets may be picked up at
the regular distribution windows.
3. Grouping of more than four
will be permitted. A student may
bring as many Exchange Cards as
he wishes. He should take them
to a special group window and the
seats will be assigned in the es-
timated middle of their Priority
Area. The priority assigned to a
group will be determined by the
lowest priority member of that,
group, in other words, a group of
36 students from group 2 and one'
from group 1 would receive a
group 1 priority.
4. Athletic Cards for the spouse
of a Michigan student may be
purchased at designated windows
in the Sports Building. Students
purchasing tickets for their spouse
will receive both tickets in the
next lower priority area. The stu-
dent, however, should pick up the
tickets on the regular distribution'
day for his priority. The price for'
a spouse ticket is $18.
All tickets should be made pay-
able to the Michigan Ticket De-
What with the new coaches and
the far out look of Tartan Turf on
the Stadium floor, not to mention
the incomparable Marching Band,
the student who invests a mere
$14 in a season football ticket is
just about insured of an autumn
of gridiron thrills.
Me cevi A
Don't believe everything
in the newspaper
Careful readers will note that there is an article on
the preceding page which pretends to give a summary of
the college football teams that will lead the country this
season. Unfortunately, that article bears my signature.
I say unfortunately because now everyone and his granny
will go around laughing at the idiot who could produce such
drivel. All the dormitory quarterbacks who are hep will of
course not need to read a bunch of trivial information which
they already know and those who do not like football will be
bored to death if they read the article at all. Therefore, I
can't win. All concerned will consider the story to be totally
But the trouble does not end there. I will also undoubtedly
be verbally maligned by those very same quaddy coaches who
consider their knowledge of the athletic world to be superior
to mine. I will have my supposedly expert analyses derided
and anyone with half a brain will realize that I completely
forgot to say anything about Penn State, a team that will
assuredly be in the top ten.
Actually, it is a pretty big mistake to forget a team
like Penn State but I really don't care too much. National
previews are ridiculous and really quite useless. Every
newspaper in the country is filled with them and for the
true fan there are even whole magazines devoted to noth-
ing but college football prospects.
I know only too well about these magazines 'the best being
Street & Smith's in case you're interested) since I had to read
a number of them while preparing to write the article. After
awhile the number of names and statistics begin to strangle
the mind and the number of cliches used to describe teams
become sickening. I am sure that discerning fans will notice
the same results in my story.
It is almost unavoidable to avoid triteness in previews,
though, because of the system used to gather information about
teams. No one has the time or money to visit every campus
in the country so publications rely on the colleges themselves to
provide the necessary information. This is a fatal mistake
since publicity departments have a notorious reputation for
stretching the truth. In fact, in most cases they just lie.
There was never a football player as good as his press
notices and that's understandable. Publicity departments
have to make their players look good so that tickets can be
sold, money can be made, All-Americans created and
glory brought to dear old Taxidermy Tech.
The results are that every team looks like the poten-
tial national champion. The writer is back at the starting gate
in trying to find the best teams since they all look the same. The
easiest thing to do then is check on the top teams of the pre-
ceding year and decide that they will be the best again. Of
course, football factories being what they are, the writer will be
correct in 90 per cent of the cases.
Previews thus become useless. A list of last season's bowl
winners is just as effective for the business of making predic-
tions. Otherwise the trash that is put out by the publicity mills
creates more trash in the newspapers and more boring stories
What is even worse than the junk which comes out of
the publicity departments, though, is the amount of it
which is accepted and believed. The classic example is that
of Johnny Pung, one of the greatest small college backs in
the last 25 years.
Back in the early 1950's Johnny Pung terrorized the plains
states as he led his team to victory after victory. The only thing
wrong with his exploits was that they were a hoax. Johnny Pung
did not exist, but was instead the creation of a man who wanted
to prove that newspapers and publicity could make an All-
American out of anyone. His case was proven when Pung got
votes for the All-American team even after the hoax was re-
The Pung case is the epitome of what publicity can do for
an athlete but the sad thing is that the same tricks have been
used to make stars out of actual players. The lack of success
which Heisman Trophy winners have demonstrated in profes-
sional football is a good indication of what their actual abilities
were. Among recent winners, Gary Beban is struggling to even
make the Washington Redskins, Terry Baker never made it at
all, John Huarte was just cut by the Philadelphia Eagles. They
all were God while in college.
But the publicity games will continue because teams
have to be glorified, football has to make a profit and mostly
because fans need heroes and love to read about them. So
the poor sportswriter will continue to pound out thrilling
preview stories, hate the task and still be ridiculed.
If you don't like my efforts, then, (and I'm sure you won't,
if you do you're crazy), please don't tell me. Instead, contact
every Sports Information Director in the country because the
lies came from them. The other request that I have is to please
read Playboy's preview if you haven't read mine yet. I'm sure
you'll find it more interesting, especially if you read more than
the football story.
fee is 60c. Group rentals may be arranged at $20 minimum, $50
cost per hour. To make arrangements, phone
DURING PERIODS OF EXCLUSIVE UNIVERSITY OF MICHIGAN USE
INDIVIDUALS MUST SHOW UNIVERSITY OF MICHIGAN I.D.
I .- _ ~_ - _
on Tuesday Sept. 9 our beautiful
new store at 1065 Woodward will open
on Sept. 6 our store at Shelby & State
will close permanently
Daily Sports Staff
JOEL BLOCK, Sports Editor
ANDY BARBAS, Executive Sports Editor
BILL CUSUMANO .... .... . Associate Sports Editor
JIM FORRESTER ................ Associate Sports Editor
ROBIN WRIGHT...............Associate Sports Editor
JOE MARKER ........................ Contributing Editor
DIANA ROMANCHUK ............ Assistant to Sports Editor
NIGHT EDITORS ......Pat Atkins, Elliott Berry, Bill Dinner,
Phil Hertz, Mort Noveck, Eric Siegel.
TRAINEE NIGHT EDITORS ... . .. Dave Hannes, Lee Kirk,
REPORTERS . . . .Dave Beeman, Jim Berlucchi, Jerry Clarke,
Terry Fouchey, Pete Kent, Cindy Leatherman,
Rod Robert, Norm Scheer, John Strops, Jim Wile.
" Wall Hangings
330 Maynard St.
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