Page Four THE MICHIGAN DAILY Friday, September 5, 1969 Eisner nets new By BILL DINNER No matter how it happens, it always seems to come at a bad time. Just take a look at the situation -- a person has found a nice. comfortable, and enjoy- able occupation (as nice as any job could be), the house of his dreams is constructed before his eyes, and his loyal wife had the thrill of her life decorating the place as she had it in her doll house. The neighborhood is nice and the people are great and so what. happened? Michigan's Athletic director Don Canham came along and said something like this: Mr. Eisner you have done a great job coaching the tennis team at Toledo and at the moment we happen to be short of a tennis coach, and I think we could use your kind around here. So for the second time in the last nine months Michigan has acquired a coach from the Mid- American conference-Bo Sch- embechler, the Wolverines' new football coach, being the first. In giving up a new home Brian Eisner explained, "there are many reasons why one decides Pete Fishbach, Michigan's number two singles player last season and the Wolverines standout in the NCAA cham- pionship was selected to the All-American tennis team of 1968-1969 by tennis coaches throughout the country. to change jobs. My reason for coming was an opportunity to work with a high level of talent, a chance to guide the team and to take them a lot farther. Prob- ably the greatest factor was the challenge to keep Michigan's tennis at the top of the Big Ten and to enhance their position across the country." Eisner is no newcomer to Michigan tennis nor to the Wol- verine philosophy of winning 11 Big Ten titles in t h e last 15 years. For Eisner, who attended Michigan State, was the Spar- tan captain in 1961 and 1962. As an amateur he was ranked tenth in singles and second in doubles in the Western Tennis Association. While at State the native of ome - Manitowac, Wisconsin, h a d a long look at the Michigan squad headed by Michigan's greatest tennis coach Bill Murphy, the man he is now replacing and who was racking up champion- ships with little regard for the Spartan netmen. After acquiring his Masters in physical education and reasons and statistics, Eisner took the helm at Toledo and quickly tried to follow Michigan's precedent by winning the Mid-American title the last four years. In many ways the 29-year-old Eisner resembles his Mid-Am compatriot Schembechler in his philosophy of how a team should be run. Eisner comes across honest, and very straightforward, wast- ing little time. Believing in rug- ged practices and workouts. The team will probably play match- es Monday, Wednesday, and Friday, with Tuesdays a n d Thursdays reserved for running and conditioning. There has been a lot of talk about enclosing the varsity ten- nis courts, but financial prob- lems have kept the idea pretty much on the drawing board. Eisner, however, does not feel that the lack of good indoor facilities will be much of a. problem in recruiting. He noted that the most important factor will be the competition t h e team plays. "If we can play the top teams across the country then t h e squad will have a much better idea of the top competition. -Daily-Bill Dinner MARK CONTI (left) and Dick Dell (right) catch a breather after capturing the second doubles and four and first singles respectively in last seasons Big Ten Championship. Dell, who graduated last year, was the number one star and looks forward to a promising career in amateur tennis. Conti, a junior, will most probably follow Dell's footsteps as the team's leader this season. ---, Bill Eisner OUTDOOR SWIMMING for STUDENTS AND FACULTY of THE UNIVERSITY OF MICHIGAN WHERE IAt the new Ann Arbor Fuller Pool located on Fuller Road, between North and Central cam- puses Even narrow losses to the top ranked players is often better than 20 straight victories against non-descript ones, when it comes to deciding the draw in the NCAA championship," he says. Eisner is enthusiastic over the team's chances and feels that even though the team lost their top three members, they have a lot of new talent and should have a good chance for the title once again. As for moving from his house in Toledo, well, that should be written off, since his main con- cern seems to be the team and the continuation of Michigan's winning tennis tradition. M ' football tickets-where to get them WHO! WHEN! Exclusive use by The University of Michigan students and faculty Beginning September 4th through October 12th (weather conditions may require an earlier closing of the pool) Tuesdays Thursday Fridays Saturdays 7:00 P.M. to 9:00 P.M. 7:00 P.M. to 9:00 P.M. 2:00 P.M. to 5:30 P.M. 10:00 A.M. to 1:30 P.M. POOL IS HEATED By LEE KIRK Among the many goodies each student receives upon registering, there is what is called an Ex- change Card. This otherwise ir- revelent looking piece of paper, is, however, an absolute for the student who desires the privilege of seeing the Maize and Blue in action on the gridiron this fall. Students desiring football tick- ets should take their Exchange Card, I.D. Card and $14 to the I.M. 'Sports) Building on the day that their priority group is to receive tickets. The seating preferences f o r students are determined by the Number of Years in Attendance at the University. Your proper priority group will be indicated by your I.D. Card as follows: Group no. 4 -- I.D. shows a No 6 or less to the right of your name. Group No. 3 .-- I.D. shows five letters imprinted on t h e bottom. Group No. 2 - I.D. shows three letters imprinted on the bottom. -, Group No. 1 one letter imprinted on the bot- tom. If the I.D. doesn't indicate your proper group you should bring a transcript when you get y o u r tickets. Tickets will be distributed at the I.M. Building between 8:30 and 4:30 on the following days. Each priority group will have a separate day. Group 4 should pick up their tickets on Friday, Sept. 5. Group 3 on Monday, Sept. 8. Group 2 on Tuesday, Sept. 9. Group 1 on Wednesday, Sept. 10 The following rules will be ob- served: 1. Students in all four priorities should pick up their tickets on the day of their priority distribu- tion. If not, they will be issued tickets in the area being distribut- ed on that day. After September 10, tickets will be distributed at the Football Ticket Office, corneri of S. State and Hoover, through noon of September 20. After this date, there will be no more stu- dent tickets sold. 2. A student may present his' football coupon with Exchange Card and three other Football, Coupons with exchange cards to receive tickets at the regular dis- tribution windows. No more than I.D. shows four tickets may be picked up at the regular distribution windows. 3. Grouping of more than four will be permitted. A student may bring as many Exchange Cards as he wishes. He should take them to a special group window and the seats will be assigned in the es- timated middle of their Priority Area. The priority assigned to a group will be determined by the lowest priority member of that, group, in other words, a group of 36 students from group 2 and one' from group 1 would receive a group 1 priority. 4. Athletic Cards for the spouse of a Michigan student may be purchased at designated windows in the Sports Building. Students purchasing tickets for their spouse will receive both tickets in the next lower priority area. The stu- dent, however, should pick up the tickets on the regular distribution' day for his priority. The price for' a spouse ticket is $18. All tickets should be made pay- able to the Michigan Ticket De- partment. What with the new coaches and the far out look of Tartan Turf on the Stadium floor, not to mention the incomparable Marching Band, the student who invests a mere $14 in a season football ticket is just about insured of an autumn of gridiron thrills. Me cevi A ______________Bill Cusumano_____ Don't believe everything in the newspaper Careful readers will note that there is an article on the preceding page which pretends to give a summary of the college football teams that will lead the country this season. Unfortunately, that article bears my signature. I say unfortunately because now everyone and his granny will go around laughing at the idiot who could produce such drivel. All the dormitory quarterbacks who are hep will of course not need to read a bunch of trivial information which they already know and those who do not like football will be bored to death if they read the article at all. Therefore, I can't win. All concerned will consider the story to be totally useless. But the trouble does not end there. I will also undoubtedly be verbally maligned by those very same quaddy coaches who consider their knowledge of the athletic world to be superior to mine. I will have my supposedly expert analyses derided and anyone with half a brain will realize that I completely forgot to say anything about Penn State, a team that will assuredly be in the top ten. Actually, it is a pretty big mistake to forget a team like Penn State but I really don't care too much. National previews are ridiculous and really quite useless. Every newspaper in the country is filled with them and for the true fan there are even whole magazines devoted to noth- ing but college football prospects. I know only too well about these magazines 'the best being Street & Smith's in case you're interested) since I had to read a number of them while preparing to write the article. After awhile the number of names and statistics begin to strangle the mind and the number of cliches used to describe teams become sickening. I am sure that discerning fans will notice the same results in my story. It is almost unavoidable to avoid triteness in previews, though, because of the system used to gather information about teams. No one has the time or money to visit every campus in the country so publications rely on the colleges themselves to provide the necessary information. This is a fatal mistake since publicity departments have a notorious reputation for stretching the truth. In fact, in most cases they just lie. There was never a football player as good as his press notices and that's understandable. Publicity departments have to make their players look good so that tickets can be sold, money can be made, All-Americans created and glory brought to dear old Taxidermy Tech. The results are that every team looks like the poten- tial national champion. The writer is back at the starting gate in trying to find the best teams since they all look the same. The easiest thing to do then is check on the top teams of the pre- ceding year and decide that they will be the best again. Of course, football factories being what they are, the writer will be correct in 90 per cent of the cases. Previews thus become useless. A list of last season's bowl winners is just as effective for the business of making predic- tions. Otherwise the trash that is put out by the publicity mills creates more trash in the newspapers and more boring stories for readers. What is even worse than the junk which comes out of the publicity departments, though, is the amount of it which is accepted and believed. The classic example is that of Johnny Pung, one of the greatest small college backs in the last 25 years. Back in the early 1950's Johnny Pung terrorized the plains states as he led his team to victory after victory. The only thing wrong with his exploits was that they were a hoax. Johnny Pung did not exist, but was instead the creation of a man who wanted to prove that newspapers and publicity could make an All- American out of anyone. His case was proven when Pung got votes for the All-American team even after the hoax was re- vealed. The Pung case is the epitome of what publicity can do for an athlete but the sad thing is that the same tricks have been used to make stars out of actual players. The lack of success which Heisman Trophy winners have demonstrated in profes- sional football is a good indication of what their actual abilities were. Among recent winners, Gary Beban is struggling to even make the Washington Redskins, Terry Baker never made it at all, John Huarte was just cut by the Philadelphia Eagles. They all were God while in college. But the publicity games will continue because teams have to be glorified, football has to make a profit and mostly because fans need heroes and love to read about them. So the poor sportswriter will continue to pound out thrilling preview stories, hate the task and still be ridiculed. If you don't like my efforts, then, (and I'm sure you won't, if you do you're crazy), please don't tell me. Instead, contact every Sports Information Director in the country because the lies came from them. The other request that I have is to please read Playboy's preview if you haven't read mine yet. I'm sure you'll find it more interesting, especially if you read more than the football story. Individual maximum fee is 60c. Group rentals may be arranged at $20 minimum, $50 cost per hour. To make arrangements, phone 761-2460 DURING PERIODS OF EXCLUSIVE UNIVERSITY OF MICHIGAN USE INDIVIDUALS MUST SHOW UNIVERSITY OF MICHIGAN I.D. I .- _ ~_ - _ on Tuesday Sept. 9 our beautiful new store at 1065 Woodward will open WOODWAR D on Sept. 6 our store at Shelby & State will close permanently Daily Sports Staff JOEL BLOCK, Sports Editor ANDY BARBAS, Executive Sports Editor BILL CUSUMANO .... .... . Associate Sports Editor JIM FORRESTER ................ Associate Sports Editor ROBIN WRIGHT...............Associate Sports Editor JOE MARKER ........................ Contributing Editor DIANA ROMANCHUK ............ Assistant to Sports Editor NIGHT EDITORS ......Pat Atkins, Elliott Berry, Bill Dinner, Phil Hertz, Mort Noveck, Eric Siegel. TRAINEE NIGHT EDITORS ... . .. Dave Hannes, Lee Kirk, Chris Teras. REPORTERS . . . .Dave Beeman, Jim Berlucchi, Jerry Clarke, Terry Fouchey, Pete Kent, Cindy Leatherman, Rod Robert, Norm Scheer, John Strops, Jim Wile. 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