auue.1tlo ,
community-buildin
(PIe writ in or ircl the appropriate
number for your re ipon. .)
C CULAno
n your copy of
n?
1. Subscribe
2. Pi up at n tand
3. Door-to-door delivery
4. P on from omeone e
Q2. How Ion h v
re din the Michl
1. 0-6 months
2. 6-12 months
S.I-2years
4. 2-4 years
5. 4-6 years
6.6- 10 years
7. 10 - 15 years
GENERAL
QUESTIONS
Q3. What I your main reason for
reading the Michigan Citizen?
1. Arts & Entertainment (Aesthetics)
2. Classified Advertising
S. Community News
4. Coupons
5. Editorials
6. Education
7. Local news
8. National news
9. Sales Advertising
99. Other _
• 0 do u
regularly in the Michigan Citizen?
Q5. On avera e, how much time do
you spend reading a typical i sue
of the Michigan Oitizen?
1. 15 minutes or less
2. 16-30 minutes
3. 81-59 minutes
4. 1 hour or more
Q6. How many time do you look at
the Michigan Citizen before you
put it away?
1. Once
2.1-3 times
3. 4-6 times '
4. more than 6 times
Q7. Including yourself, how many
people read your copy of the
Michigan Citizen?
1.1-3
. 2.4--6
3. 7-9
4. more than 10
Q8. Rate the Michigan Citizen on
its coverage of the folfowingr
(have more of -3, remain the same -2, or
have less of -1)
Michig n 'itiz n
P. O. 80 03560
Oetroit, MI 203
321
S 2 1
321
321
321
____ ( rpecify)
COMPEn110
9. n ddltion to the Michl
Citizen, wh t other ne pen do
you d for your local ne ?
1. Detroit Free P
2. Detroit New
3. Michigan Chronicle
4. Other local newspapers
--- __ -
________ ylease specify)
QIO. How would you rate the
Michigan Citizen again t the
competition? (4-Excellent, 3-Good,
2-Average, 4-Poor)
Value 4 3 2 1
Content 4 3 2 1
Format 4 3 2 1
CURRE TISSUES
Q II. Consider the following issues in
our community and tell us whether you:
tronglyagree (5), agree (4),
no opinion (3), disagree (2), or
strongly disagree (I). .
Racism in our community is on the .
decline. 5 4 3 2 1
Racism has had little or no effect in our
community. 5 4 3 2 1
Media coverage (�l�vision� radio, ,
newspaper, etc.) OflSSUes ooncerning
our community i: ocurate, 5 4 S' 2 1
fair. 5 4 3 2 1
Crime in our community is being
handled fairly and in a timely manner
by law enforcement. 5 4 3 2 1
We need more Black-owned businesses
in our community. 5 4 3 2 1
We need more jobs in white-owned
businesses. 5 4 3 2 1
We need more jobs in government and
ci viI service. 5 4 3 2 1
SHOPPING
Q 12. Which mall(s) do you shop
most often? (You may circle more than
one.)
1. Oakland
2. Northland
3. Westland
4. Eastland
5. Fairlane
6. Tel-Twelve
7. Somerset
8. Macomb
9. Renaissance Center
10. New Center
11. Avenue of Fashion
12. Belmont
13. Belair
14. Summit Place
15. Twelve Oaks
16. Lakeside
99.0ther �����e�c'�·&u)
1. Crowley'
2. Jacobson'
3. Hudson'
4. JCPenn y
5. KMart
8. Kohl'
9. Service Merchand'
10. Montgomery Ward
11. Neiman Marcus
12. Saks Fifth Avenue
IS. Sears
14. TJ Maxx
15. Target
16. Wal-Mart
17. Marshall's
99. Other (specify)
Q 14. What grocery tore do you
hop mo t often? (You may circle
more than one number.)
1. Foodland
2. Spartan
8. Fanner Jack
4. Kroger
5.A&P
9. Other �(please specify)
Q15. How many times a week do
you shop a convenience store
____________ (specify)
READER PROFILE
Q16. Check the recreational
activities in which you and/or
members of your hou ehold
regularly p rticipate. (You mav
circle more than one ansuier.) W
1. Boa ing
2. C mping
3. Dining out
4. Fishing
5. Going to a movie or the theatre
6. Music
7. Photography
8. Sporting events
9. Travelling
10. Renting or buying videos
99. Other
----------------
Q17. Which theatres do you
regularly attend?
1. Fox
2. Fisher
3. Bel-Air
4. America West
5. Hilberry
6. Attic
7. DIA
8. Paul Robeson Theatre
9 Masonic Temple Theatre
10. The Palace . ,
11. Joe Louis Arena
12. None
13. Other
-----------------
Q 18. How many trips have you
taken within the past '12 months?
__ Pleasure __ Busin
Q19. What mode of transportation
have you and/or member of your
hou ehold used to travel on
pleasure and/or bu ine trip
within the past 12 months? (You
may circle more than one ansioer.)
1. None
Q22. Do you do volun r wo ?
1.� 2. 0 8. I have in th
Q23. Do you do te to ch tabl
o tio?
1. � 2. No 3. I have in the past
Q24. Wh t I your reli 0
af 11 tlon?
---------------------
Q25. Your political affiliation?
1. Democrat 2. Independent
3. Republican 9. Other
Q26. Do you vote? 1. Y, 2. No
Q27. Re idence:
City Zip Code _
Q28. Number of people In your
hou hold, including yourself _
Q29. You are: 1. Male 2. Femal
Q30. Age: _
Q31. Marital Statu: 1. Married
2. Single 3. Divorced 4. Widowed
5. Other
32. thillc Id nt 0 tiona 1.
African-Am rican 2. Asian S. Latino
/ Chicano 4. Native American
5. European American
9. Multi-ethnic:
Q33. Education:
1. Grades 8 or less
2. Grades 9-12
3. High school graduate
4. 1-4 years of college
5. College graduate
6. Graduate/Doctorate
9. Other ( specify)
Q34. Occupation:
1. Blue collar
2. Clerical/Sales
3. Homemaker
4. Management
5. Military
6. Professional
7. Retired
,8. SecretariaVAdministrative
9. Self-employed
10. Service
11. Student
12. Unemployed
99. Other (specify)
Q35. Annual household income:
1. Less than $15,000
2. $15,000 25,000
3. $25,001 35,000
4. $35,001. 55,000
5. $55,001-$75,000
6. $75,001-$100,000
7. more than $100,000
were not covered in the urvey that will help u
Im.prove our paper. (i.e.; thing to add, things to delete,
thing to change, what you like mo t/least, etc.)
THANK YOU �ery much for participating in thi
su�e!. As a final reque t, will you plea e share any
additional comments about the Michigan Citizen that