42 | DECEMBER 14 • 2023
TRAVELING FAR & WIDE
So far, Lutz has traveled to
Dallas, New York, Chicago,
Atlanta, Las Vegas, England
and more to purchase items
for The Peacock Room and
her other brands.
She even ventured to
China for the country’s
famous Pearl Market, where
75% of the world’s pearls are
bought and sold.
“There’s really no place I
wouldn’t want to explore to
bring back the very best for
Detroiters,” she says.
Being able to see color
in person, feel fabrics
and inspect the quality of
buttons and zippers makes a
big difference in the quality
of inventory available to
her customers, explains
Lutz, who is a member of
Isaac Agree Downtown
Synagogue. Not to mention,
she needs to know if
rhinestones are truly as
sparkly as depicted.
There’s also the in-person
interaction customers get
with employees, which Lutz
says is a key element missing
in the rapid growth of online
shopping. In fact, she says
her employees are more
like friends and confidants
to people who shop The
Peacock Room brand.
“Small businesses serve
a community need,” she
describes, “not just a
commercial need.”
Now, Lutz continues to
look forward to catering
to both new and existing
customers with the
upcoming expansion of The
Peacock Room brand, and
increasing its footprint in
Detroit.
“The expansion has really
pushed me to find the
absolute most extraordinary
things,” she says, “so that
when people come in, they
still get that sense of delight
and surprise.”
BUSINESS
Each piece of jewelry is hand-picked by Rachel Lutz.
continued from page 41
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