42 | DECEMBER 14 • 2023 

TRAVELING FAR & WIDE 
So far, Lutz has traveled to 
Dallas, New York, Chicago, 
Atlanta, Las Vegas, England 
and more to purchase items 
for The Peacock Room and 
her other brands. 
 She even ventured to 
China for the country’s 
famous Pearl Market, where 
75% of the world’s pearls are 
bought and sold.
“There’s really no place I 
wouldn’t want to explore to 
bring back the very best for 
Detroiters,” she says.
Being able to see color 
in person, feel fabrics 
and inspect the quality of 
buttons and zippers makes a 
big difference in the quality 
of inventory available to 

her customers, explains 
Lutz, who is a member of 
Isaac Agree Downtown 
Synagogue. Not to mention, 
she needs to know if 
rhinestones are truly as 
sparkly as depicted.

There’s also the in-person 
interaction customers get 
with employees, which Lutz 
says is a key element missing 
in the rapid growth of online 
shopping. In fact, she says 
her employees are more 

like friends and confidants 
to people who shop The 
Peacock Room brand.
“Small businesses serve 
a community need,” she 
describes, “not just a 
commercial need.”
Now, Lutz continues to 
look forward to catering 
to both new and existing 
customers with the 
upcoming expansion of The 
Peacock Room brand, and 
increasing its footprint in 
Detroit.
“The expansion has really 
pushed me to find the 
absolute most extraordinary 
things,” she says, “so that 
when people come in, they 
still get that sense of delight 
and surprise.” 

BUSINESS

Each piece of jewelry is hand-picked by Rachel Lutz.

continued from page 41

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