A
fter nearly 40 years,
Hersh’s — the fashion
destination for countless
women in the Bloomfield area
and beyond — has moved
into a new location, with new
opportunities and growth around
the corner.
“We are loving the adventure
of a new store,” said Harold
Rothenberg, the owner of
Hersh’s. “Brick-and-mortar stores
are what built this country,
specialty businesses like ours.
And we plan to continue that.”
Hersh’s opened their new
location at the Orchard Mall on
Sept. 5, after 39½ years at the
Boardwalk.
“As the word b’shert, it was
simply meant to be,” he said.
The new store is 3,400 square
feet, bright and spacious —
and Harold said they will now
be selling shoes and more
accessories — in addition to
offering all seasons of clothes
to cater to customers who are
traveling year-round and need
an all-season wardrobe.
Harold said he’s also starting
his own sweater company,
dubbed Billie Knitwear, coming
in the fall of 2024.
“We’ve been simply
overwhelmed by the love and
support of our customers, who
we call friends and family,” said
Harold. “They’ve accepted this
location with open arms and
warm greetings, and we love to
share it with them.”
Harold opened the store when
he was in his 20s, and eventually,
his wife left the corporate world
to join him in the business. And
now, his daughter works there
a few days a week as well. (His
son is off pursuing his own
adventures, says the proud dad).
At 63, Harold says he has no
plans to retire and hopes to pass
the store down to his children or
grandchildren one day.
“There are so few brick-and-
mortar specialty stores left in
this world,” he said. “We are here
because we want to achieve
the most for our customers, the
most important people to us.”
Harold said the family has
managed to keep Hersh’s afloat
all these years because they have
worked tirelessly to serve their
customers and give them the
elevated experiences and items
that they can’t find elsewhere.
They have built Hersh’s based
on the relationships they have
with clients — they aren’t just
selling clothes, Harold said.
They want the store to feel like
home for customers. They want
Hersh’s to be a place to gather,
connect and feel valued.
“It’s home,” he said. “For us,
for our customers, it’s home. It’s
always a social event here. We
have cookies and candy — and if
you come here on any given day
you will run into a friend, old or
new.”
Harold and his family are so
grateful for those relationships
and the community they’ve built
over the many years they’ve
been in business. When they
go out, they always run into
someone they know from the
store.
“I can’t tell you the immense
gratitude I have every day,” he
said. “I don’t see myself as a
business owner, I see myself as
an employee of Hersh’s. And I
love to go to work every day. I’m
happy here. It’s truly a gift every
day.
“Hopefully you feel it when
you come in, and hopefully you
feel it when you leave.”
Hersh’s
The Orchard Mall
6331 Orchard Lake Rd.
West Bloomfield, MI 48322
(248) 626-7776
hershsboutique@gmail.com
ADVERTORIAL
Hersh's has a new location inside The Orchard Mall.
West Bloomf
eld retailer celebrates
new digs; grateful for friendships
and community support.
Hersh’s
Hersh’s
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