SEPTEMBER 14 • 2023 | 77
she go into sales like her
good friend Ron Elkus,
owner of the popular
Shirt Box men’s clothing
store?
Should she talk to her
father Arthur Horwitz,
publisher emeritus of the
Detroit Jewish News, a
paper boy-turned-pub-
lisher who built a vibrant
career in journalism?
Stephanie Horwitz was
stumped.
Finally, after speak-
ing with her father, she
decided to do what many did
during COVID-19: Start a
passion project. This project
would become “What Should
I Do With My Life?,
” a popu-
lar podcast that just celebrated
its three-year anniversary.
“I started talking about and
normalizing how none of us
know what we’re doing with
our lives,
” Horwitz explains.
On LinkedIn, professionals
may seem buttoned up. They
might have stellar careers or
have succinct ways of describ-
ing their passions and work.
Still, underneath the perfect
image, how many are winging
it day by day?
A lot more than we think,
Horwitz has learned. “There’s
a story behind every perfect
LinkedIn,
” she says. “Most
people still don’t know what
they’re doing.
”
It’s the classic “fake it ’til
you make it” path to success,
yet few are willing to admit it.
CRUSHING SELF-DOUBT
On her podcast, Horwitz
speaks to professionals from
all walks of life, with a vast
array of stories and career piv-
ots, to get to the bottom of the
ever-burning question.
How did these professionals
get to where they are? What
were some of the challenges?
What advice can they give
others?
These topics, among oth-
ers, are covered in “What
Should I Do With My Life?”
as Horwitz works to crush the
self-doubt that “consumes us
all,
” served up with a healthy
side of humor.
On her show have been
such diverse professionals
as a successful London law-
yer-turned-baker; the founder
of one of Israel’s biggest food
rescues; and the CEO of an
emotional wellbeing brand.
“It’s really important to
have inclusive, representative
stories,
” Horwitz says of her
podcast, which is gearing up
for its 40th episode.
However, Horwitz doesn’t
want to start — and end —
with “What Should I Do With
My Life?”
“I think this is a move-
ment,
” she says. “This is a
community. The podcast is
just one channel, but there’s so
much more I want to do with
these stories and insights.
”
As she mulls over the proj-
ect’s next steps, one thing is
for certain: “
A lot of people
feel this way,
” Horwitz says.
“Let’s make it normal.
”
To listen to Horwitz’s podcast, visit
whatshouldidowithmylife.com.
Stephanie
Horwitz
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