SEPTEMBER 14 • 2023 | 77

she go into sales like her 
good friend Ron Elkus, 
owner of the popular 
Shirt Box men’s clothing 
store?
Should she talk to her 
father Arthur Horwitz, 
publisher emeritus of the 
Detroit Jewish News, a 
paper boy-turned-pub-
lisher who built a vibrant 
career in journalism? 
Stephanie Horwitz was 
stumped.
Finally, after speak-
ing with her father, she 
decided to do what many did 
during COVID-19: Start a 
passion project. This project 
would become “What Should 
I Do With My Life?,
” a popu-
lar podcast that just celebrated 
its three-year anniversary.
“I started talking about and 
normalizing how none of us 
know what we’re doing with 
our lives,
” Horwitz explains. 
On LinkedIn, professionals 
may seem buttoned up. They 
might have stellar careers or 
have succinct ways of describ-
ing their passions and work.
Still, underneath the perfect 
image, how many are winging 
it day by day?
A lot more than we think, 
Horwitz has learned. “There’s 
a story behind every perfect 
LinkedIn,
” she says. “Most 
people still don’t know what 
they’re doing.
”
It’s the classic “fake it ’til 
you make it” path to success, 
yet few are willing to admit it.

CRUSHING SELF-DOUBT
On her podcast, Horwitz 
speaks to professionals from 
all walks of life, with a vast 
array of stories and career piv-
ots, to get to the bottom of the 
ever-burning question.
How did these professionals 
get to where they are? What 
were some of the challenges? 

What advice can they give 
others?
These topics, among oth-
ers, are covered in “What 
Should I Do With My Life?” 
as Horwitz works to crush the 
self-doubt that “consumes us 
all,
” served up with a healthy 
side of humor.
On her show have been 
such diverse professionals 
as a successful London law-
yer-turned-baker; the founder 
of one of Israel’s biggest food 
rescues; and the CEO of an 
emotional wellbeing brand.
“It’s really important to 
have inclusive, representative 
stories,
” Horwitz says of her 
podcast, which is gearing up 
for its 40th episode.
However, Horwitz doesn’t 
want to start — and end — 
with “What Should I Do With 
My Life?” 
“I think this is a move-
ment,
” she says. “This is a 
community. The podcast is 
just one channel, but there’s so 
much more I want to do with 
these stories and insights.
”
As she mulls over the proj-
ect’s next steps, one thing is 
for certain: “
A lot of people 
feel this way,
” Horwitz says. 
“Let’s make it normal.
” 

To listen to Horwitz’s podcast, visit 

whatshouldidowithmylife.com. 

Stephanie 
Horwitz

DANI SARUSI

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