MARCH 25 • 2021 | 31

hate, and I look for light in the
future ahead.
”

ADDING ARTISTS
While Heartshine is currently
PeopleLoveArt’s only shirt cam-
paign and Morris is their only
artist, LaVoy’s plan for People-
LoveArt includes adding more
artists to the product line with
all new shirts.
“People can come for
Heartshine and see that Sam is
not alone in this community
as someone trying to reach out
and be understood,
” LaVoy said.
“Whatever they want to talk
about, we want to be a mega-
phone to their message.
”
Morris has been doing art
for five-and-a-half years, and
LaVoy believes art is the best
way Morris expresses himself.
“Expression is really what lit
Sam up about art,
” LaVoy said.
“He can use it as a means of
expression and communication,
where otherwise there might

exist a barrier. But through art,
people are paying attention to
what you have to say.
”
Morris is happy about the
reaction so far and wants it to
spread as quickly as possible, so
people won’t have to “feel hate
anymore” after the past year.
Lavoy agrees.
“The thing I’ve been most
pleasantly surprised with is
not the number or volume of
people reaching out, but what’s
behind it,
” LaVoy said. “People
reach out not just saying, ‘We
like what you’re doing, and
we support it,
’ but ‘this is so
important, and how can I
help?’”
LaVoy says the Heartshine
design could continue as long
as there’s demand, and there’s
no telling how far Morris,
Heartshine and PeopleLoveArt
could go in drawing attention to
positive messages.
“If we can keep doing good
with this design, we’re going to

keep doing that,
” LaVoy said.
“Every T-shirt, every print is
to start these conversations.
The more we can get them out
there, the better.
”
“I would say with a lot more
confidence, Heartshine or not,

this is certainly not the last
apparel or artwork from Sam
on People Love Art.
”

Visit peopleloveart.com/heartshine

to buy a shirt and help spread Sam’s

message.
“I WANT TO SPREAD
HEALING LOVE
INSTEAD OF HATE.”

— SAM MORRIS

Sam Morris works on the
final Heartshine concept.