MARCH 25 • 2021 | 31

hate, and I look for light in the 
future ahead.
”

ADDING ARTISTS
While Heartshine is currently 
PeopleLoveArt’s only shirt cam-
paign and Morris is their only 
artist, LaVoy’s plan for People- 
LoveArt includes adding more 
artists to the product line with 
all new shirts.
“People can come for 
Heartshine and see that Sam is 
not alone in this community 
as someone trying to reach out 
and be understood,
” LaVoy said. 
“Whatever they want to talk 
about, we want to be a mega-
phone to their message.
”
Morris has been doing art 
for five-and-a-half years, and 
LaVoy believes art is the best 
way Morris expresses himself.
“Expression is really what lit 
Sam up about art,
” LaVoy said. 
“He can use it as a means of 
expression and communication, 
where otherwise there might 

exist a barrier. But through art, 
people are paying attention to 
what you have to say.
” 
Morris is happy about the 
reaction so far and wants it to 
spread as quickly as possible, so 
people won’t have to “feel hate 
anymore” after the past year. 
Lavoy agrees.
“The thing I’ve been most 
pleasantly surprised with is 
not the number or volume of 
people reaching out, but what’s 
behind it,
” LaVoy said. “People 
reach out not just saying, ‘We 
like what you’re doing, and 
we support it,
’ but ‘this is so 
important, and how can I 
help?’”
LaVoy says the Heartshine 
design could continue as long 
as there’s demand, and there’s 
no telling how far Morris, 
Heartshine and PeopleLoveArt 
could go in drawing attention to 
positive messages. 
“If we can keep doing good 
with this design, we’re going to 

keep doing that,
” LaVoy said. 
“Every T-shirt, every print is 
to start these conversations. 
The more we can get them out 
there, the better.
” 
“I would say with a lot more 
confidence, Heartshine or not, 

this is certainly not the last 
apparel or artwork from Sam 
on People Love Art.
” 

Visit peopleloveart.com/heartshine 

to buy a shirt and help spread Sam’s 

message.
“I WANT TO SPREAD 
HEALING LOVE 
INSTEAD OF HATE.”

— SAM MORRIS

Sam Morris works on the 
final Heartshine concept.