46 June 13 • 2019
jn
continued from page 45
“Grief is not
linear anyway, you
know … it ebbs and
fl
ows and it comes
in diff
erent ways.”
— GAYLE GOODMAN
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PHOTOS COURTESY OF ASR
Gayle Goodman and her late husband, Arnie
The ASR Team
by the company’
s bookkeeper.
She has standardized the compa-
ny’
s branding, creating an updated
logo that can be found on ASR’
s
newly wrapped van, apparel and even
the Starbucks gift cards that sales-
people give out to customers.
A high percentage of ASR’
s sales
are from referrals, because “our
name speaks for itself,” Gayle said.
She is working to boost those figures
and is now using social media to
increase brand awareness. She has
updated ASR’
s Facebook page and
started promoting the company on
Instagram.
ASR also has a new financing pol-
icy under Gayle. Before, the compa-
ny’
s financing was cash-based. “A lot
of people don’
t have $10,000, $15,000
or $20,000, depending on the size
of a house,” Gayle said. “What if
you can finance for as low as $70 a
month?”
Before becoming president of
ASR, Gayle worked fulltime at
Temple Israel in the Early Childhood
Center as the preschool fitness and
yoga teacher. Although she’
s cut her
hours teaching since taking over
ASR, she still works at the temple
two afternoons a week. Teaching the
children is a source of happiness for
her. “I just didn’
t want to give up the
kids,” she said.
Another source of happiness
for Gayle is her family. She has a
daughter on each side of the U.S.,
Alila (formerly Jaclyn) in Hawaii and
Nicole in Boston. And then there is
Alila’
s daughter, Andara, who, the
proud grandmother proclaims, “is as
cute as a button!”
When asked where she sees ASR
in five years, Gayle said, “Growing
… definitely growing.” She added
that ASR took on investors this April,
including Alan Gildenberg of West
Bloomfield, who also has a senior
management role with the company.
Plans also include further increasing
advertising to bring in more sales. ■
business