46 June 13 • 2019
jn

continued from page 45

“Grief is not 
linear anyway, you 
know … it ebbs and 
fl
 ows and it comes 
in diff
 erent ways.”

— GAYLE GOODMAN

How can we help you? Woodward north of 14 Mile 248.723.7200 boaa.com
We love to help.

Like Michiganders love 
3,288 miles of shoreline.

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Member FDIC

PHOTOS COURTESY OF ASR

Gayle Goodman and her late husband, Arnie
The ASR Team 

by the company’
s bookkeeper. 
 She has standardized the compa-
ny’
s branding, creating an updated 
logo that can be found on ASR’
s 
newly wrapped van, apparel and even 
the Starbucks gift cards that sales-
people give out to customers.
 A high percentage of ASR’
s sales 
are from referrals, because “our 
name speaks for itself,” Gayle said. 
She is working to boost those figures 
and is now using social media to 
increase brand awareness. She has 
updated ASR’
s Facebook page and 
started promoting the company on 
Instagram.
 ASR also has a new financing pol-
icy under Gayle. Before, the compa-

ny’
s financing was cash-based. “A lot 
of people don’
t have $10,000, $15,000 
or $20,000, depending on the size 
of a house,” Gayle said. “What if 
you can finance for as low as $70 a 
month?” 
 Before becoming president of 
ASR, Gayle worked fulltime at 
Temple Israel in the Early Childhood 
Center as the preschool fitness and 
yoga teacher. Although she’
s cut her 
hours teaching since taking over 
ASR, she still works at the temple 
two afternoons a week. Teaching the 
children is a source of happiness for 
her. “I just didn’
t want to give up the 
kids,” she said.
 Another source of happiness 

for Gayle is her family. She has a 
daughter on each side of the U.S., 
Alila (formerly Jaclyn) in Hawaii and 
Nicole in Boston. And then there is 
Alila’
s daughter, Andara, who, the 
proud grandmother proclaims, “is as 
cute as a button!”
 When asked where she sees ASR 
in five years, Gayle said, “Growing 
… definitely growing.” She added 
that ASR took on investors this April, 
including Alan Gildenberg of West 
Bloomfield, who also has a senior 
management role with the company. 
Plans also include further increasing 
advertising to bring in more sales. ■

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