50 April 4 • 2019
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Dessert Heaven
A dream-come-true for sweets lovers
opened in Ferndale.
T
he sweetest collaboration just
took place at the
Treat Dreams
location at 29965 Woodward
Ave. in Ferndale.
Dessert experts Scott Moloney of
Treat Dreams and Rebecca Abel of
D’
Vine Cookies combined forces to
create the elaborate 4,000-square-
foot Treat Dreams Dessert
Emporium, which opened to the
public March 15.
Abel and Moloney crossed paths
several months ago while manning
their food trucks, realizing they
both shifted from a solely corporate
background to owning successful
food-related businesses.
“Both of us are creative types. We
have a similar energy and excitement
around building this
and expanding it,”
Abel says.
The pair took a
hands-on approach
to the remodeling
process, creating a
modern, industrial
feel with indoor seat-
ing to accommodate
about 120, an exclu-
sive party room and
a 70-seat outdoor
patio.
Abel, 41, resides in
Huntington Woods
with her two boys,
Elliot and Ari, and
also works as a
financial planner.
As the con-
struction for the
Emporium was
under way, Abel
and Moloney brain-
stormed over-the-top
ideas, taking elements from dessert
shops in cities like London, New
York and Los Angeles.
Abel, who considers herself “a des-
sert connoisseur,” says, “The goal for
[Treat Dreams Dessert Emporium]
is to have the most supreme desserts
you’
ve ever seen.”
This shop is the definition of
supreme, with a selection that will
satisfy any dessert-filled dreams —
customers can sink their teeth into
5-pound chocolate chip cookie ice
cream sandwiches, 16-layer Dream
Cakes and chocolate ganache syring-
es.
Abel and Moloney offer sweets
from other Michigan-based compa-
nies including Rock City Pies, Spun
Sugar and Dave’
s
Sweet Tooth Toffee
in their gift shop.
Customers can also
design gift baskets
filled with Michigan-
made products.
Besides acting as a
one-stop dessert shop,
Treat Dreams Dessert
Emporium will have
its own food truck to
reach customers far
and wide.
While Abel is
thrilled to be in the
heart of Ferndale, she
hopes to expand to
multiple locations in
Metro Detroit.
“I love desserts,
construction and
building a busi-
ness,” she says. “This
evolved into a dream
come true for me.” ■
ALLISON JACOBS DIGITAL EDITOR
nosh
TREAT DREAMS
DESSERT
EMPORIUM
22965 Woodward Ave, Ferndale
(248) 544-3440
Hours:
Noon-9 p.m.
Sunday through Thursday
Noon-10 p.m.
Friday and Saturday
PHOTOS COURTESY OF REBECCA ABEL
Private room available for up to 85 people
OFF
15%
TOTAL FOOD BILL
Expires 4/30/19
UP TO $30.00
On Star’
s beautiful already
low-priced trays
24555 W. 12 MILE ROAD
248-352-7377
www.stardeli.net
$5 OFF
Expires 04/30/19. One Per Order. Not Good Holidays.
10 Person Minimum. With this coupon.
DELIVERY AVAILABLE
“…one of America’
s finest
carryout-only delicatessens!
Star’
s reputation
has never wavered!”
— Danny Raskin
STAR
DELI
Prices subject to change
COMPARE OUR LOW PRICES WITH ANY DELICATESSEN IN TOWN!
SALAD TRAY
$13.99
per
person
per
person
DAIRY TRAY
$22.99
SALAD TRAY W/ LOX & CREAM CHEESE
$17.99
per
person
MEAT TRAY
$12.99
per
person
Order Your
Passover Items Today!
Gefilte Fish, Cakes, Matzo Ball Soup,
Chopped Liver and Veggie
Chopped Liver.
THE GALLERY RESTAURANT
Senior Citizen Appreciation Mondays in April!
All Senior Citizens get 10% of their check after 3:00 PM on Mondays!
(Beverages not included). Just mention Jewish News Coupon.
“For 40 years, Gallery Restaurant has served up masterpieces”
~ Danny Raskin
www.thegalleryrestaurant2.com
OPEN 7 DAYS:
Now Serving
Beer & Wine