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248-549-6770
Commerce, Walled Lake, Farmington Hills,
Southfi eld ,Warren, and Eastpointe
Armstrong
Coaching
Builds
Prospecting
How Armstrong Coaching
helps clients:
By Maureen McDonald
Kirk Armstrong
A
stream of people surges into the
Southfield headquarters of Armstrong
Sales Coaching daily for lessons in
keen leadership, active listening, relent-
less prospecting and accountability systems. They
are flexing their sales fitness skills with the best
trainers in town.
“We’re known primarily for ongoing reinforce-
ment training,” says Kirk Armstrong, CEO and chief
motivator, who works with an ensemble of proven
coaches to achieve results for clients. “We offer
classes almost every day for people to tune up,
practice and bounce back from rejection. We’re like
a gym for people who want to stay on the cutting
edge of their careers. Good sales habits may sound
like common sense, but it doesn’t mean common
practice unless there is consistency and repetition.”
Any number of companies say they are already
doing well when they approach Armstrong
Coaching for skill-building. Kirk offers their sales
team the possibility of having sales soar beyond
the roof when executives learn to inspire and guide
while their staff learn to overcome objections,
maximize time and why simply following up is not
the best sales strategy. Clients come for weekly,
bi-monthly, monthly or quarterly training, offered
live or virtual. A help-desk feature supplies five- to
10-minute “situational” phone calls to get someone
out of a stuck place. Because bad habits can be
tough to break without help.
Leadership is a hot button right now, owing to
turbulent politics and an endless stream of media
options to absorb people’s attention. Armstrong
Coaching built a whole segment of classes around
leadership, whether the issues are around stagnant
growth, sinking profits, compensation or sales
meetings that fail to ignite new business.
“Our training evolves as technology and commu-
nication evolves, so you don’t have to worry about a
cookie-cutter approach. We guide our customers to
the content that best fits their situation,” Kirk says.
One truism, is the important act of listening,
not just talking over people. He calls it the 20/2/2
rule. Never speak more than 20 seconds without
checking in with people because the average
attention span is just 40 seconds right now. After
someone responds, give them 2 seconds because
they may not be done speaking, and the second 2
is to ask at least 2 good, open-ended questions that
convey caring and conversation.
Kirk started his career as a salesperson and
became an avid consumer of sales training that
helped him hone his business and deliver results.
As he took more classes, he found he wanted to be
on the the other side of the podium, helping people
believe in themselves and their talents, to know
there is someone on their sides who will cheer
their successes, regardless of how small or large.
“We’re very busy, and that’s a good thing.
People are desperate to become better commu-
nicators,” Kirk says. “The more companies invest
in good training, the better their team functions
individually and together.”
r One-time boot-camp training — 2 hours to 2
days
r Continuous training — sign up for a month, a
quarter, a year or longer of drop-in classes
r Private Training & Development — We come
to you or attend our training center for sessions
appropriate for your situation
r Help desk — get coaching during
five- to 10-minute phone calls on a key issue
r Leadership & executive coaching — Inspire and
motivate with one-on-one or group coaching
r Meet Kirk at client location, his office or by web
or teleconference
What skills can the
team strengthen:
r Breaking into new accounts
r Growing and managing current customers
r Improving communications
r Inside Sales, Front-line communications
r Customer service training
r Negotiation strategies for sales
people and managers
r Mastering leadership skills
r Hiring stronger salespeople
ArmstrongSalesCoaching.com
29200 Northwestern Highway, Suite. 115
Southfield
(248) 726-1090
kirk@armstrongsalescoaching.com
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April 26 • 2018
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