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2016 Walk Of Ages
Goes Virtual; Pick
Your Day And Place
F
or 13 years, Friends of
Jewish Senior Life, the aux-
iliary supporting programs
for older adults on two campuses in
Metro Detroit, hosted a Walk of Ages
on the West Bloomfield campus.
Walking teams and supporters usu-
ally gathered on an August Sunday
to cheer on the grand marshals and
stroll along the hilly green campus as
a community.
This year, Friends Director Leslie
Katz and her committee of volunteers
are trying something new: a virtual
walk. There will still be a dedication
lane of sponsored lawn signs lining
the campus, grand marshals and
sponsors on Aug. 28 — but the walk
this year will take place in many
neighborhoods, organized individu-
ally or in groups of friends on a day
of their choosing.
Virtual fundraisers are a new
way to capture millennials and free
supporters from the obligation of
gathering on a certain day and time
as a way to raise support for organi-
zations. The Friends Walk, with its
own hashtag — #FriendsWalkofAges
— asks supporters to pull together a
group of friends, perhaps chat over
brunch or coffee, and walk on their
own along their favorite paths or city
streets.
What’s more, the hashtag enables
walkers to post their own photos,
which Katz can gather into a virtual,
and real, scrapbook of memories of
people all over Metro Detroit con-
nected by their support for Jewish
Senior Life.
“While this is a non-traditional
approach to such an event, we
thought we’d try something new this
year,” says Katz, who already has 60
signs for the dedication lane and a
corral of sponsors. She is sending
Friends shoelaces in her mailing for
the event, so participants can lace up
while building brand awareness for
the organization.
Matt and Nicole Lester are the
grand marshals, along with grand
marshal emeritus, JN columnist
Danny Raskin.
For details or to donate for the vir-
tual walk, contact Leslie Katz, lkatz@
jslmi.org or (248) 592-5062.
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1996220
August 11 • 2016
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