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Muscles In Minutes
Brothers open exercise studio for efficient,
effective muscle-building and cardio.
For Exceptional Stroke Care,
Visit St. Joe's
A stroke occurs when blood flow to a part
ofthe brain stops. A stroke is sometimes
called a "brain attack" and is considered
a medical emergency. When you or a loved
one has a stroke, call 911 and get to an
emergency room immediately.
If blood flow is cut off for longer than a
Ramesh Madhavan,
few
seconds, the brain cannot get blood and
MD, DM
oxygen, and can result in a stroke. A stroke
can take two forms: a clot or a bleed in the
brain and if not treated quickly, you can
suffer brain damage or death.
Pratik Bhattacharya
There is hope if you receive timely,
MD
specialized treatment. For the best,
technologically advanced stroke treatment,
come to the leader in stroke care—St.
Joseph Mercy Oakland (SJMO). As the home
base of the Michigan Stroke Network (MSN), SJMO has top stroke specialists—vascular
and neuroendovascular specialists, a neurointensivist, neurosurgical and neuroscience
nurses and other specialized clinicians or specialty clinicians—to treat your stroke and
restore your quality of life.
St. Joe’s stroke specialists use the latest treatments to resolve a stroke. In some cases,
a clot-busting drug can dissolve the stroke. In more severe cases, an interventional
procedure is performed using the latest technology, such as stent retrievers, to remove
the clot and restore blood flow to the brain.
In 2004, SJMO, a member of the Saint Joseph Mercy Health System, became Michigan’s
first certified primary stroke center. This laid the foundation for the MSN, which was
launched in October 2006 by Trinity Health and SJMO. The MSN provides technologically
advanced stroke care not only at St. Joe’s, but also to more than 22 partner hospitals
throughout Michigan via telemedicine, using two-way, audio-visual robotics to provide
remote clinical health care. The MSN provides remote access to stroke care, ongoing
clinical trials and stroke education and support across Michigan
“To prevent a stroke, follow a healthy diet, reduce your sodium intake, keep your
cholesterol and blood pressure down, exercise and don’t smoke,” says Ramesh
Madhavan, MD, DM, an SJMO vascular neurologist and Medical Director of Telemedicine.
Dr. Bhattacharya, Stroke Program Director also advises for protection
from a stroke, know your risk factors and the signs and symptoms of stroke.
Visit www.michiganstrokenetwork.com to learn more.
2064320
122 May 26 • 2016
Photos by Jerry Zolynsky
By Jack Weiner,
President and CEO
St. Joseph Mercy
Oakland
Kevin and Jeff Goldman in the Exercise Coach facility they opened in March.
Keri Guten Cohen | Story Development Editor
J
eff and Kevin Goldman are
brothers. They shared a bed-
room for 12 years while growing
up. They both had their bar mitzvahs
and marriages at Temple Israel. They
both live in West Bloomfield. Yet, as
close as they are, they could not be far-
ther apart on how they feel about one
thing — exercise.
Jeff, 50, loves to exercise. He’s
worked out and done weight training
since college days. In high school, he
weighed 140 pounds; then through
exercise he put on 40 pounds of mus-
cle and hasn’t looked back since.
Kevin, 46, hates working out. He
says he was a chubby kid. But, in 2013,
he lost 80 pounds and maintains the
loss through diet and running, but not
weight training.
That is, until Jeff showed him a
weight-training method that takes
only 20 minutes twice a week to build
and keep muscles, all under the super-
vision of a personal coach.
Now the brothers want others to
discover what they became hooked on
— a method of exercising with precise
computer-controlled exercise equip-
ment that makes every push and pull
count in building muscle.
In March, they opened a branch of
the Exercise Coach franchise in West
Bloomfield.
But first came plenty of research.
They traveled to Chicago to meet the
franchise owner; they tried the equip-
ment many times and studied the
scientific research. They even brought
their wives to Chicago to check things
out. All were hooked, Kevin says.
What makes Exercise Coach dif-
ferent is the efficient, effective way
the computerized machines help you
build muscle, Jeff says, explaining that
the five customized machines work a
person’s muscles concentrically and
eccentrically — meaning there is con-
stant tension on the outward move-
ment and the inward movement. For
two minutes, the machine keeps up
the tension in both directions so the
muscles are continuously working.
To keep you on target, the machine’s
computer screen charts a line of peaks
and valleys — customized to your
strength level and range of motion
— that you should be able to keep
even with for two minutes if you are
pushing yourself to the max. A coach
sets up each machine for each person
and coaches him or her through the
continued on page 124