health & wellness » Muscles In Minutes Brothers open exercise studio for efficient, effective muscle-building and cardio. For Exceptional Stroke Care, Visit St. Joe's A stroke occurs when blood flow to a part ofthe brain stops. A stroke is sometimes called a "brain attack" and is considered a medical emergency. When you or a loved one has a stroke, call 911 and get to an emergency room immediately. If blood flow is cut off for longer than a Ramesh Madhavan, few seconds, the brain cannot get blood and MD, DM oxygen, and can result in a stroke. A stroke can take two forms: a clot or a bleed in the brain and if not treated quickly, you can suffer brain damage or death. Pratik Bhattacharya There is hope if you receive timely, MD specialized treatment. For the best, technologically advanced stroke treatment, come to the leader in stroke care—St. Joseph Mercy Oakland (SJMO). As the home base of the Michigan Stroke Network (MSN), SJMO has top stroke specialists—vascular and neuroendovascular specialists, a neurointensivist, neurosurgical and neuroscience nurses and other specialized clinicians or specialty clinicians—to treat your stroke and restore your quality of life. St. Joe’s stroke specialists use the latest treatments to resolve a stroke. In some cases, a clot-busting drug can dissolve the stroke. In more severe cases, an interventional procedure is performed using the latest technology, such as stent retrievers, to remove the clot and restore blood flow to the brain. In 2004, SJMO, a member of the Saint Joseph Mercy Health System, became Michigan’s first certified primary stroke center. This laid the foundation for the MSN, which was launched in October 2006 by Trinity Health and SJMO. The MSN provides technologically advanced stroke care not only at St. Joe’s, but also to more than 22 partner hospitals throughout Michigan via telemedicine, using two-way, audio-visual robotics to provide remote clinical health care. The MSN provides remote access to stroke care, ongoing clinical trials and stroke education and support across Michigan “To prevent a stroke, follow a healthy diet, reduce your sodium intake, keep your cholesterol and blood pressure down, exercise and don’t smoke,” says Ramesh Madhavan, MD, DM, an SJMO vascular neurologist and Medical Director of Telemedicine. Dr. Bhattacharya, Stroke Program Director also advises for protection from a stroke, know your risk factors and the signs and symptoms of stroke. Visit www.michiganstrokenetwork.com to learn more. 2064320 122 May 26 • 2016 Photos by Jerry Zolynsky By Jack Weiner, President and CEO St. Joseph Mercy Oakland Kevin and Jeff Goldman in the Exercise Coach facility they opened in March. Keri Guten Cohen | Story Development Editor J eff and Kevin Goldman are brothers. They shared a bed- room for 12 years while growing up. They both had their bar mitzvahs and marriages at Temple Israel. They both live in West Bloomfield. Yet, as close as they are, they could not be far- ther apart on how they feel about one thing — exercise. Jeff, 50, loves to exercise. He’s worked out and done weight training since college days. In high school, he weighed 140 pounds; then through exercise he put on 40 pounds of mus- cle and hasn’t looked back since. Kevin, 46, hates working out. He says he was a chubby kid. But, in 2013, he lost 80 pounds and maintains the loss through diet and running, but not weight training. That is, until Jeff showed him a weight-training method that takes only 20 minutes twice a week to build and keep muscles, all under the super- vision of a personal coach. Now the brothers want others to discover what they became hooked on — a method of exercising with precise computer-controlled exercise equip- ment that makes every push and pull count in building muscle. In March, they opened a branch of the Exercise Coach franchise in West Bloomfield. But first came plenty of research. They traveled to Chicago to meet the franchise owner; they tried the equip- ment many times and studied the scientific research. They even brought their wives to Chicago to check things out. All were hooked, Kevin says. What makes Exercise Coach dif- ferent is the efficient, effective way the computerized machines help you build muscle, Jeff says, explaining that the five customized machines work a person’s muscles concentrically and eccentrically — meaning there is con- stant tension on the outward move- ment and the inward movement. For two minutes, the machine keeps up the tension in both directions so the muscles are continuously working. To keep you on target, the machine’s computer screen charts a line of peaks and valleys — customized to your strength level and range of motion — that you should be able to keep even with for two minutes if you are pushing yourself to the max. A coach sets up each machine for each person and coaches him or her through the continued on page 124