PRICE
MAPLE PHARMACY
MAPLE PHARMACY
5829 Maple Rd. Ste. 129 • West Bloomfield, MI 48322
purchase of OTC
Medications & Vitamins
(Btw. Orchard Lake & Farmington Rd.)
248.757.2503
with any new or transferred prescriptions.
j $2.00 AuG.13-19, 2015 / 28 Av-4 ELUL 5775
theJEWISHNEWS.com
A JEWISH RENAISSANCE MEDIA PUBLICATION
» #TheWel130Days Join a local movement leading to
High Holiday intentionality. See page 10.
» Brian's Foods Jerusalem Pizza partners branch out to
supermarkets with kosher calzones. See page 22.
» Joining Together Jewish, Chaldean gathering focuses
on both communities' seniors. See page 36.
DETROIT JEWISH NEWS
metro
Guest speaker Lois Shulman is
surprised with a kiss by her friend, Sue
Zoma of West Bloomfield.
» cover story
Comfort
Zone
Y
EM
lA
Wish Kids, Team Alex inspire
grieving brother and son
of Jeff Surnow.
Robert Sklar I Contributing Editor
A
nguish has festered since the stunning
death of his brother, Jeff, in a bicycle
accident in Hawaii on March 1. But
Michael Surnow gained strength from a surprising
source: the Wish Kids who greeted him at the fin-
ish of the 2015 Wish-A-Mile (WAM) benefit bicycle
ride hosted by Make-A-Wish Michigan.
The West Bloomfield brothers lived on the same
street, raised their
families together
and worked togeth-
er at the Surnow
Company, a
Birmingham com-
mercial real estate
firm. They were
close socially and
shared a joy for fun
things.
Jeff had ridden
WAM and support-
ed it in a big way
for 12 of Michael's
14 years as a rider.
Jeff Surnow
CONTINUED
ON PAGE 8
aldand County supermarkets are scrambling to
attract Jewish customers in the wake of the recent
acquisition of Hiller's Market stores by the Kroger Co.
The Hiller's at Maple and Orchard Lake had many loyal
Jewish shoppers in the Farmington Hills-West Bloomfield
area because the store carried a wide range of kosher, Israeli
and Jewish ethnic foods.
Brian Brazzil, manager of that
Hiller's location and now manager
of the Kroger there, said shoppers
will find the selection "frighten-
ingly similar."
In fact, the kosher, Israeli and Jewish ethnic food section
at that store has been expanded by 64 linear feet, said Ken
McClure, former COO of Hiller's Markets, who has been
handling the transition from Hiller's stores to Kroger stores.
He's been with Kroger for slightly more than 18 months and
is serving as customer communications manager for Kroger's
Michigan Division.
Kosher sections also have been expanded at the Kroger
stores that were formerly Hiller's stores at Haggerty and 14
Mile and in Ann Arbor.
Kosher
competition
With Hiller's sold,
supermarkets work to
woo Jewish shoppers.
Barbara Lewis I Contributing Writer
CONTINUED ON PAGE 14
1942 - 2015
Covering and
Connecting
Jewish Detroit
Eve y Week
8 08805
Above: At Kroger (formerly Hiller's) at Maple and Orchard
Lake: Brian Brazzil, store manager, and Ken McClure,
Kroger customer communications manager. Both are for-
mer Hiller's employees.
93363 5