bloggers
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Two mommy
bloggers with local
roots hit the
big
time.
I
Jennifer Lovy
Special to the Jewish News
currently working on her fourth
A
llyson
Ochs Primack
book based
spent
15 years
her
lic defender.
as a
pub
nonprofit
sector for almost 20. Both left
their
respective
-
careers
Fishkind to
in their
spend more
time with her kids and Primack
to start
a
theater foundation.
�ENNIFER FISHKIND
Imagine having more than 3.6
million people interested in
Jennifer F'ishkind, above
knowing about your favorite reci
to Alaska. Above, left:
right
mommy bloggers.
The mommy blog is
Fishkind, of Bloomfield Hills,
by Pinterest as
featured board.
thought a Pinterest board
she started in 2011 to plan her
sons camp-themed bar mitzvah
would launch her on a path to a
As
popu
moms
to
parenting
-
full-time
encer
cooking,
do-it-yourself projects, travel and
shopping. Primack initially wrote
about the adventures chaperon
ing her then l l-year-old son as
he traveled the country playing
the role of Pugsley Addams in
the musical The Addams Family.
Now that the tour is
muses over
her
career as a
and
finished, she
parenting experi-
social influ
blogger with so many
followers.
Pinterest
was
about
year old and users needed an
invitation to join. Now anyone
a
can
create an account. Best
described
as an
online bulletin
board, Pinterest allows
million
users
to
save
its 72
and share
ideas, projects, tips, recipes;
almost
After Fishkind started her bar
a
a
highlighted
result, Fishkind quickly
found herself with 1 million
Pinterest followers. When she got
a request from someone to
buy
her board, she had a feeling she
was
"on to
something big:'
Around the time of her sudden
At the time of her bar mitzvah
planning)
Fishkind writes about
IN
never
in the United States iden
tify as bloggers.
top, during
Easy recipes
was
a
and
be
"pinned"
anything
as long as it's accompanied by a
photo or image.
can
popularity, Fishkind
happened to be consider
ing leaving her job so she could
spend more time at home with
her sons Jake, 16; Joey, l3; and
Aidan, 10. Becoming a stay-at
home mom would also give her
Pinterest
self-proclaimed
Pinterest addiction.
This addiction is
blogged-about trip
F'ishkind fare.
ing her Pinterest boards, blogs
regularly on her website,
Princesspinkygirl.com. There she
offers easy, do-it-yourself ideas,
recipes, travel tips, shopping and
more. The blog evolved as a way
to
share her Pinterest finds with
She says she
many as 3 million views
month and is ranked 44 among
the most Pinterest users.
a
larger audience.
gets
also
time to feed her
a
typical
are
pes, the crafts and projects you
cant wait to try or the clothes
mitzvah board it
including
cooking, crafts and relation
ships. According to Scarborough
Research, nearly 3.9 million
2015
blog.
you want hanging in your closet.
In her wildest dreams, Jennifer
related
•
the content from
Along the way, both happened
to become two widely followed
lar genre of blogs (essentially
an online
diary) on all things
30
on
Jennifer
Fishkind worked in the
40s
50 Ju!y
in a way that's both candid
and often humorous. Primack is
ences
as
a
"What makes my blog stand
fact that the ideas and
out is the
easy. You don't have
crafty or know how to cook.
recipes
to
be
I'm not
are
trying to be perfect;' says
Fishkind, who shares what she
calls her epic fails in the kitchen,
"I don't cook. I assemble
and if I can do these, anyone
too.
now a
full-time job for Fishkind,
who in addition to maintain-
-
can"
In
May> Fishkind and her hus-