bloggers

1he Easiest

4"

YtJ'V\Yf\iest

Ice Cream Coke

Two mommy

bloggers with local

roots hit the

big

time.

I

Jennifer Lovy
Special to the Jewish News

currently working on her fourth

A

llyson

Ochs Primack

book based

spent

15 years

her

lic defender.

as a

pub­

nonprofit

sector for almost 20. Both left

their

respective

-

careers

Fishkind to

in their

spend more

time with her kids and Primack

to start

a

theater foundation.

�ENNIFER FISHKIND
Imagine having more than 3.6
million people interested in

Jennifer F'ishkind, above

knowing about your favorite reci­

to Alaska. Above, left:

right

mommy bloggers.
The mommy blog is

Fishkind, of Bloomfield Hills,

by Pinterest as

featured board.

thought a Pinterest board
she started in 2011 to plan her
sons camp-themed bar mitzvah
would launch her on a path to a

As

popu­

moms

to

parenting

-

full-time

encer

cooking,

do-it-yourself projects, travel and
shopping. Primack initially wrote
about the adventures chaperon­
ing her then l l-year-old son as
he traveled the country playing
the role of Pugsley Addams in
the musical The Addams Family.

Now that the tour is

muses over

her

career as a

and

finished, she

parenting experi-

social influ­

blogger with so many

followers.

Pinterest

was

about

year old and users needed an
invitation to join. Now anyone

a

can

create an account. Best

described

as an

online bulletin

board, Pinterest allows

million

users

to

save

its 72

and share

ideas, projects, tips, recipes;

almost

After Fishkind started her bar

a

a

highlighted

result, Fishkind quickly

found herself with 1 million
Pinterest followers. When she got
a request from someone to
buy
her board, she had a feeling she

was

"on to

something big:'

Around the time of her sudden

At the time of her bar mitzvah

planning)

Fishkind writes about

IN

never

in the United States iden­

tify as bloggers.

top, during

Easy recipes

was

a

and

be

"pinned"
anything
as long as it's accompanied by a
photo or image.

can

popularity, Fishkind
happened to be consider­
ing leaving her job so she could
spend more time at home with
her sons Jake, 16; Joey, l3; and
Aidan, 10. Becoming a stay-at­
home mom would also give her

Pinterest

self-proclaimed

Pinterest addiction.

This addiction is

blogged-about trip

F'ishkind fare.

ing her Pinterest boards, blogs
regularly on her website,
Princesspinkygirl.com. There she
offers easy, do-it-yourself ideas,
recipes, travel tips, shopping and
more. The blog evolved as a way

to

share her Pinterest finds with

She says she
many as 3 million views
month and is ranked 44 among
the most Pinterest users.

a

larger audience.

gets

also

time to feed her

a

typical

are

pes, the crafts and projects you
cant wait to try or the clothes

mitzvah board it

including
cooking, crafts and relation­
ships. According to Scarborough
Research, nearly 3.9 million

2015

blog.

you want hanging in your closet.
In her wildest dreams, Jennifer

related

•

the content from

Along the way, both happened
to become two widely followed

lar genre of blogs (essentially
an online
diary) on all things

30

on

Jennifer

Fishkind worked in the

40s

50 Ju!y

in a way that's both candid
and often humorous. Primack is

ences

as

a

"What makes my blog stand
fact that the ideas and

out is the

easy. You don't have
crafty or know how to cook.

recipes

to

be

I'm not

are

trying to be perfect;' says

Fishkind, who shares what she
calls her epic fails in the kitchen,

"I don't cook. I assemble
and if I can do these, anyone

too.

now a

full-time job for Fishkind,
who in addition to maintain-

-

can"

In

May> Fishkind and her hus-