frontlines
o
I Have To
Spell It Out?
you remember alphabet
soup? Whoever thought that
Do
Josh Gershonowicz started his
company, Rebuild Nation, in 2012.
The marketing strategy and analytics
of it could
just spilling
create conversation? But that is what it
has come to.
Years ago, there
those
pictographs
a can
were
company specializes in helping
clients like hospital systems, medical
groups and multi-location dental
hieroglyphics,
practices.
that told many stories.
More modern times
were
"We have tripled in size over the
last three years, and growing," said
Josh, "I was in a position to make a
besieged by
emoticons, those little "faces" used in
email conversations. Today, someone
few
key hires, but the initial financial
outlay required some assistance." Josh
met Rob Schwartz, Manager of
could just spout alphabetic combina
tions and have a conversation without
any real words at all.
We
were
intro
duced to this
now
easily verbalize about the NCIS
depending on the FBI or CIA to bring
abbreviated talk
criminals to justice. In world
ing by important
may question whether NATO had any
effect on OPEC; have any new countries
found WMDs or suffered any more
people making
the
news scene.
Do you recall
mentioning FDR
or
JFK
or
LBJ
or
MLK? Most of
us
knew imme
diately who was
meant.
Following news
events, you
can
I will not
even
start with the techno
logical arena since I am intimidated by
losses due to IEDs; have IBM and ITT
the whole group. When those I know
start spouting off about TV, DVRs and
conspired to air dirty laundry on
CDs, I
or
NPR? That is
a
lot
to
CBS
be concerned
about
if you understood any of it.
Been to the doctor lately? You may
recount that your visit to your M.D. led
you to clear your throat and approach
your ENT. Treatment, however, may be
restricted if you are under the care of
IN CON TEN T S I
July 30-Aug. 6,2015 1
news, one
an OBGYN. If
your response to all this
is, "Oh, my aching back;' may I recom
mend seeing a D.O.
l4-20 Av
57751
consult my LED watch
of there PDQ.
want to
and get out
In this age of alphabet
soup-talking,
I still
prefer writing. It is a much sim
in which I only have to be
method
pler
concerned with St. and Dr. and Ave. and
do not have to worry about verbalizing
them. You like it all? Well, LOL. 0
theJEWISHNEWS.com
Vol. CXLVII, No. 26
Hebrew Free Loan's Marvin I. Danto
Small Business Loan Program,
who Josh said "Did a great job
introducing us to the program," but
at the time of their first meeting,
Rebuild Nation was focused on its
core business and wasn't ready for
expansion.
Now, Josh and his colleagues
gathered their data
and approached
HFL. "These are loans, not gifts,"
Josh said, "so you have to know
your numbers, what you're using
the money to do, and what your
market looks like. Everyone meeting
with me knew business, and they
were
interested
Become
Around Town
62
Obituaries
63
Arts & Life
49
40
Calendar
Editor's Picks
26
Points of View
Red Thread
52
Health & Wellness
44
Israel
5, 40, 41
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42
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43
56
8
Columnist
Danny Raskin
and
my
an
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in
company's path to success. The
Danto Program also helped create a
mentor relationship with
Scott
Stern, who has similar experience in
our industry. Anytime I have a need
for outside perspective, I can tap
into Scott's insight and he can tell
me if we're treading the
right path.
"Getting an HFL Danto loan was
huge for us. It's an amazing program,
and as Jews, we're lucky to have it.
It put us on a great trajectory, we
continue to grow aggressively in
Detroit, establishing roots in the city
and hiring local talent."
Times
are
from Yeshiva Beth Yehudah calendar.
Health. A fresh start.
A good education.
The next great business idea.
Hebrew Free Loan gives interest
free loans to members of our
community for a variety of
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needs. HFL loans are funded
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community
continually
recycle to others, generating
many times the original value
to help maintain the lives of
donations
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