frontlines

o

I Have To

Spell It Out?

you remember alphabet
soup? Whoever thought that

Do

Josh Gershonowicz started his
company, Rebuild Nation, in 2012.
The marketing strategy and analytics

of it could
just spilling
create conversation? But that is what it
has come to.

Years ago, there

those

pictographs

a can

were

company specializes in helping
clients like hospital systems, medical
groups and multi-location dental

hieroglyphics,

practices.

that told many stories.

More modern times

were

"We have tripled in size over the
last three years, and growing," said
Josh, "I was in a position to make a

besieged by

emoticons, those little "faces" used in
email conversations. Today, someone

few

key hires, but the initial financial
outlay required some assistance." Josh
met Rob Schwartz, Manager of

could just spout alphabetic combina­
tions and have a conversation without

any real words at all.

We

were

intro­

duced to this

now
easily verbalize about the NCIS
depending on the FBI or CIA to bring

abbreviated talk­

criminals to justice. In world

ing by important

may question whether NATO had any
effect on OPEC; have any new countries
found WMDs or suffered any more

people making

the

news scene.

Do you recall
mentioning FDR

or

JFK

or

LBJ

or

MLK? Most of

us

knew imme­

diately who was

meant.

Following news

events, you

can

I will not

even

start with the techno­

logical arena since I am intimidated by

losses due to IEDs; have IBM and ITT

the whole group. When those I know
start spouting off about TV, DVRs and

conspired to air dirty laundry on

CDs, I

or

NPR? That is

a

lot

to

CBS

be concerned

about

if you understood any of it.
Been to the doctor lately? You may

recount that your visit to your M.D. led
you to clear your throat and approach

your ENT. Treatment, however, may be
restricted if you are under the care of

IN CON TEN T S I

July 30-Aug. 6,2015 1

news, one

an OBGYN. If
your response to all this
is, "Oh, my aching back;' may I recom­
mend seeing a D.O.

l4-20 Av

57751

consult my LED watch
of there PDQ.

want to

and get out
In this age of alphabet

soup-talking,

I still

prefer writing. It is a much sim­
in which I only have to be
method
pler
concerned with St. and Dr. and Ave. and
do not have to worry about verbalizing

them. You like it all? Well, LOL. 0

theJEWISHNEWS.com

Vol. CXLVII, No. 26

Hebrew Free Loan's Marvin I. Danto
Small Business Loan Program,
who Josh said "Did a great job
introducing us to the program," but
at the time of their first meeting,
Rebuild Nation was focused on its
core business and wasn't ready for

expansion.

Now, Josh and his colleagues

gathered their data

and approached
HFL. "These are loans, not gifts,"
Josh said, "so you have to know

your numbers, what you're using
the money to do, and what your

market looks like. Everyone meeting
with me knew business, and they

were

interested

Become

Around Town

62

Obituaries

63

Arts & Life

49

40

Calendar
Editor's Picks

26

Points of View
Red Thread

52

Health & Wellness

44

Israel

5, 40, 41

Lifecycles
Marketplace

Sports
Synagogue List

42

Torah Portion

43

56

8

Columnist

Danny Raskin

and

my

an

www.hfldetroit.org

248.723.8184

Shabbat:

Friday, July 31,8:36 p.m.
Shabbat Ends: Saturday, Aug. I, 9:41

Shabbat:

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in

company's path to success. The
Danto Program also helped create a
mentor relationship with
Scott
Stern, who has similar experience in
our industry. Anytime I have a need
for outside perspective, I can tap
into Scott's insight and he can tell
me if we're treading the
right path.
"Getting an HFL Danto loan was
huge for us. It's an amazing program,
and as Jews, we're lucky to have it.
It put us on a great trajectory, we
continue to grow aggressively in
Detroit, establishing roots in the city
and hiring local talent."

Times

are

from Yeshiva Beth Yehudah calendar.

Health. A fresh start.
A good education.
The next great business idea.

Hebrew Free Loan gives interest­
free loans to members of our
community for a variety of
personal and small business
needs. HFL loans are funded

entirely through

community
continually
recycle to others, generating
many times the original value
to help maintain the lives of

donations

54

which

local Jews.

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July 30

•

2015

3